{"id":10115,"date":"2025-11-11T17:45:38","date_gmt":"2025-11-11T17:45:38","guid":{"rendered":"https:\/\/www.vccp.com\/spain\/?post_type=news&p=10115"},"modified":"2025-11-11T17:50:21","modified_gmt":"2025-11-11T17:50:21","slug":"carmela-noriega-banegas-joins-vccp-as-account-director","status":"publish","type":"news","link":"https:\/\/www.vccp.com\/spain\/news\/2025\/nov\/carmela-noriega-banegas-joins-vccp-as-account-director","title":{"rendered":"Carmela Noriega Banegas joins VCCP as Account Director"},"content":{"rendered":"
\n
\n \n \n

VCCP continues to strengthen its team in Spain with the appointment of Carmela Noriega as Account Director. This hire follows a year of strong growth for the agency, which has added new clients such as Vitaldent, Seagram\u2019s, Yatekomo and eSim FLAG (Telef\u00f3nica), as well as several international projects.<\/span><\/p>\n

As Account Director at VCCP, Noriega will be responsible for managing key client accounts within the agency, while also overseeing implementation through Girl&Bear, VCCP\u2019s global creative content production studio. She will report to Eliana Cantonati, Head of Account Services at VCCP Spain and Head of Girl&Bear Spain.<\/span><\/p>\n

Carmela\u2019s experience managing integrated campaigns, suppliers and multidisciplinary teams brings a solid operational perspective and a results-driven approach.<\/span><\/p>\n

Carmela Noriega began her career at Comunicaci\u00f3n Iberoamericana, where she spent over four years working in marketing and communications for international tourism destinations such as the Philippines and the Maldives, building a strong foundation in strategic planning, relationship management and brand visibility. In 2023, she joined MARCO, one of Spain\u2019s leading communications agencies, where she led event and activation projects for brands across a wide range of sectors.<\/span><\/p>\n

A graduate in Media and Entertainment Management from UADE, Noriega also holds a Master\u2019s in Digital Marketing from ESIC Business & Marketing School, and a Postgraduate Degree in Digital and Inbound Marketing from INESDI.<\/span><\/p>\n <\/div>\n<\/section><\/div>\n\n

\n
\n\n
\n I\u2019m joining VCCP eager to continue growing professionally within an agency I admire for its bold, collaborative and creative approach. I\u2019m excited to contribute my experience, learn from the team and support brands in developing meaningful, high-impact projects. \n Carmela Noriega Banegas<\/cite> <\/blockquote>\n\n <\/div>\n <\/section><\/div>\n\n
\n
\n \n \n

Eliana Cantonati<\/b>, Head of Account Services at VCCP Spain and Head of Girl&Bear Spain, added:<\/span><\/p>\n

\u201cFrom day one, Carmela has demonstrated great sensitivity, impressive management skills and a proactive attitude that enhances the team. Her arrival is excellent news for our clients. Her drive, commitment and dedication are key to bringing projects to life. Moreover, her experience in production and events is especially valuable as we continue to grow and consolidate Girl&Bear Spain, our creative production unit.\u201d<\/span><\/i><\/p>\n

Since its launch at the end of 2024, <\/span>Girl&Bear <\/b>has established itself as a key component of VCCP\u2019s offering in Spain, seamlessly integrating creativity, design and production in an agile and scalable way, for both local and international campaigns. With in-house talent specialising in digital, audiovisual and design content, the unit enables brands to keep pace with the market through high-quality, efficiently executed solutions.<\/span><\/p>\n

Carmela\u2019s appointment further reinforces this vision, bringing an operational mindset and hands-on multichannel production experience that will help develop Girl&Bear\u2019s potential as a distinctive proposition within the VCCP ecosystem.<\/span><\/p>\n <\/div>\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"template":"","categories":[191],"class_list":["post-10115","news","type-news","status-publish","hentry","category-agency-news"],"acf":{"author":false,"capability_ids":[],"client_id":"","hero_video":"","hero_image":{"ID":10116,"id":10116,"title":"VCCP_CARMELA_NORIEGA_BANEGAS_DIRECTORA_DE_CUENTAS_01","filename":"VCCP_CARMELA_NORIEGA_BANEGAS_DIRECTORA_DE_CUENTAS_01.jpg","filesize":462689,"url":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/11\/VCCP_CARMELA_NORIEGA_BANEGAS_DIRECTORA_DE_CUENTAS_01.jpg","link":"https:\/\/www.vccp.com\/spain\/news\/2025\/nov\/carmela-noriega-banegas-joins-vccp-as-account-director\/attachment\/vccp_carmela_noriega_banegas_directora_de_cuentas_01","alt":"","author":"23","description":"","caption":"","name":"vccp_carmela_noriega_banegas_directora_de_cuentas_01","status":"inherit","uploaded_to":10115,"date":"2025-11-11 17:40:18","modified":"2025-11-11 17:40:18","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/spain\/wp-includes\/images\/media\/default.png","width":1920,"height":960,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/11\/VCCP_CARMELA_NORIEGA_BANEGAS_DIRECTORA_DE_CUENTAS_01-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/11\/VCCP_CARMELA_NORIEGA_BANEGAS_DIRECTORA_DE_CUENTAS_01-300x150.jpg","medium-width":300,"medium-height":150,"medium_large":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/11\/VCCP_CARMELA_NORIEGA_BANEGAS_DIRECTORA_DE_CUENTAS_01-768x384.jpg","medium_large-width":640,"medium_large-height":320,"large":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/11\/VCCP_CARMELA_NORIEGA_BANEGAS_DIRECTORA_DE_CUENTAS_01-1024x512.jpg","large-width":640,"large-height":320,"1536x1536":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/11\/VCCP_CARMELA_NORIEGA_BANEGAS_DIRECTORA_DE_CUENTAS_01-1536x768.jpg","1536x1536-width":1536,"1536x1536-height":768,"2048x2048":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/11\/VCCP_CARMELA_NORIEGA_BANEGAS_DIRECTORA_DE_CUENTAS_01.jpg","2048x2048-width":1920,"2048x2048-height":960,"Header":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/11\/VCCP_CARMELA_NORIEGA_BANEGAS_DIRECTORA_DE_CUENTAS_01-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/11\/VCCP_CARMELA_NORIEGA_BANEGAS_DIRECTORA_DE_CUENTAS_01.jpg","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/11\/VCCP_CARMELA_NORIEGA_BANEGAS_DIRECTORA_DE_CUENTAS_01-768x768.jpg","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/11\/VCCP_CARMELA_NORIEGA_BANEGAS_DIRECTORA_DE_CUENTAS_01-307x615.jpg","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/11\/VCCP_CARMELA_NORIEGA_BANEGAS_DIRECTORA_DE_CUENTAS_01-768x960.jpg","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/11\/VCCP_CARMELA_NORIEGA_BANEGAS_DIRECTORA_DE_CUENTAS_01-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/11\/VCCP_CARMELA_NORIEGA_BANEGAS_DIRECTORA_DE_CUENTAS_01-768x768.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/11\/VCCP_CARMELA_NORIEGA_BANEGAS_DIRECTORA_DE_CUENTAS_01-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/11\/VCCP_CARMELA_NORIEGA_BANEGAS_DIRECTORA_DE_CUENTAS_01-307x615.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta_title":"","meta-description":"","og-image":false,"twitter-site":"","twitter-card":"","twitter-image-alt":"","news_id":"191","related_content_title":"You may also like","relateditems":false,"hide_related_items":[],"visible_on_home_page":[]},"lang":"en-gb","translations":{"en-gb":10115,"es-es":10117},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/news\/10115","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/users\/23"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/media?parent=10115"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/categories?post=10115"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}