{"id":10052,"date":"2025-05-20T10:35:26","date_gmt":"2025-05-20T09:35:26","guid":{"rendered":"https:\/\/www.vccp.com\/spain\/?post_type=news&#038;p=10052"},"modified":"2025-05-20T10:40:33","modified_gmt":"2025-05-20T09:40:33","slug":"vccp-refuerza-su-estudio-de-produccion-de-contenidos-girl-and-bear-spain","status":"publish","type":"news","link":"https:\/\/www.vccp.com\/spain\/news\/2025\/may\/vccp-refuerza-su-estudio-de-produccion-de-contenidos-girl-and-bear-spain","title":{"rendered":"VCCP strengthens its content production studio, Girl&amp;Bear Spain"},"content":{"rendered":"<div class=\"lazyblock-text-full-width-Z2otTmF wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p>Following the launch of Girl&amp;Bear Spain at the end of 2024\u2014the group\u2019s third global production office after London and Prague\u2014VCCP Spain continues to invest in this strategic unit, created with the aim of redefining how brands design and produce their campaigns, by integrating creativity, design and production in a fast, coherent and effective way across all touchpoints.<\/p>\n<p>\u00a0<\/p>\n<p><strong>Christian Azuaje<\/strong> joins as <strong>Motion Graphic Designer<\/strong>, bringing over 10 years of experience as a multimedia producer, motion graphic designer, and video editor. His career began at SUN Channel Television in Venezuela, and since then he has worked for agencies such as Dentsu-Isobar, 1000Heads, and RGB Corp, as well as collaborating with international companies like Generali, GetSetUp, and Red Bull. With a background in Sound Engineering and specialisation in design, animation and documentary direction, Azuaje is known for his multidisciplinary approach, strong technical skills, and constant pursuit of innovation in audiovisual content.<\/p>\n<p>\u00a0<\/p>\n<p>In Christian&#8217;s words: \u201cJoining Girl&amp;Bear Spain is an opportunity to continue exploring new ways of storytelling through motion. I\u2019m excited to contribute my motion graphics expertise to a team that champions innovation and high-impact content.\u201d<\/p>\n<p>\u00a0<\/p>\n<p><strong>Susan Ortiz<\/strong> joins as <strong>Digital Designer<\/strong>, specialising in UX\/UI and graphic design. With over five years of experience, she has worked at various tech startups and as a freelancer, collaborating on projects for brands like Everis, Iberdrola, FIAT, CD Legan\u00e9s, Real Sociedad and the Spanish Rugby Federation. Her profile combines solid training in user-centred design with a creative outlook that she also expresses through her TikTok content, where she has built a community around digital design. She has also delivered training in UX\/UI Design, reflecting her commitment to the ongoing evolution of the discipline.<\/p>\n<p>\u00a0<\/p>\n<p>\u201cWhat excites me most about this new chapter is being able to combine design, strategy and creativity in projects with an international outlook. Girl&amp;Bear Spain represents an agile and modern approach to production, and I\u2019m thrilled to contribute a digital and user-centred perspective,\u201d says Susan.<\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-2jJS3f wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        The addition of Christian and Susan reflects our commitment to a more integrated production model, where creativity and execution work hand in hand from the start. They both bring a fresh perspective and strong technical capabilities that will help us continue to raise the quality of what we deliver to our clients. \n        <cite>Jes\u00fas Mellado, Creative Director at VCCP Spain and Head of Content &amp; Design at Girl&amp;Bear<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-1PkGI8 wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        With the addition of Christian and Susan, we continue to expand our internal capabilities to meet the growing demand for dynamic, personalised, high-quality content. At Girl&amp;Bear Spain, we are committed to incorporating versatile profiles that strengthen our in-house production capacity and allow us to support brands with creative solutions at the speed the market demands. \n        <cite>Eliana Cantonati, Head of Girl&amp;Bear Spain &amp; Head of Account Services at VCCP Spain<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"template":"","categories":[191],"class_list":["post-10052","news","type-news","status-publish","hentry","category-agency-news"],"acf":{"author":false,"capability_ids":["988","3493","3496"],"client_id":"","hero_video":"","hero_image":{"ID":10054,"id":10054,"title":"imagen_susan+chas_web_vccp","filename":"imagen_susanchas_web_vccp.jpg","filesize":418002,"url":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/05\/imagen_susanchas_web_vccp.jpg","link":"https:\/\/www.vccp.com\/spain\/es-es\/noticias\/2025\/may\/vccp-refuerza-su-estudio-de-produccion-de-contenidos-girl-bear-spain\/attachment\/imagen_susanchas_web_vccp","alt":"","author":"23","description":"","caption":"","name":"imagen_susanchas_web_vccp","status":"inherit","uploaded_to":10053,"date":"2025-05-20 09:22:02","modified":"2025-05-20 09:22:02","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/spain\/wp-includes\/images\/media\/default.png","width":1920,"height":960,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/05\/imagen_susanchas_web_vccp-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/05\/imagen_susanchas_web_vccp-300x150.jpg","medium-width":300,"medium-height":150,"medium_large":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/05\/imagen_susanchas_web_vccp-768x384.jpg","medium_large-width":640,"medium_large-height":320,"large":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/05\/imagen_susanchas_web_vccp-1024x512.jpg","large-width":640,"large-height":320,"1536x1536":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/05\/imagen_susanchas_web_vccp-1536x768.jpg","1536x1536-width":1536,"1536x1536-height":768,"2048x2048":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/05\/imagen_susanchas_web_vccp.jpg","2048x2048-width":1920,"2048x2048-height":960,"Header":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/05\/imagen_susanchas_web_vccp-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/05\/imagen_susanchas_web_vccp.jpg","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/05\/imagen_susanchas_web_vccp-768x768.jpg","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/05\/imagen_susanchas_web_vccp-307x615.jpg","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/05\/imagen_susanchas_web_vccp-768x960.jpg","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/05\/imagen_susanchas_web_vccp-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/05\/imagen_susanchas_web_vccp-768x768.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/05\/imagen_susanchas_web_vccp-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/05\/imagen_susanchas_web_vccp-307x615.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta_title":"","meta-description":"","og-image":false,"twitter-site":"","twitter-card":"","twitter-image-alt":"","news_id":"191","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":9989,"post_author":"23","post_date":"2024-11-25 11:24:38","post_date_gmt":"2024-11-25 11:24:38","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp\\u003eIn its quest to solidify its position as Europe\u2019s leading Spanish beer, San Miguel has launched an innovative campaign in the UK: \\u003cstrong\\u003e\u201cSummer Saving Time\u201d\\u003c\/strong\\u003e. Developed in collaboration with \\u003cstrong\\u003eVCCP Spain\\u003c\/strong\\u003e, this initiative aims to \\u0022gift\\u0022 Londoners an extra hour and a half of sunlight, capturing the warm and vibrant essence of Spanish culture and bringing it directly to the heart of London.\\u003c\/p\\u003e\",\"blockId\":\"Z1fvuxe\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z1fvuxe\"} \/-->\n\n<!-- wp:image {\"align\":\"center\",\"id\":9992,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image aligncenter size-large\"><img src=\"https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2024\/11\/San-Miguel-112-Tabernacle-Final-03_MURAL_DAYTIME_14-1024x512.jpg\" alt=\"\" class=\"wp-image-9992\" \/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:lazyblock\/two-column-side-by-side-text-inline-image-button {\"items\":\"%5B%7B%22text%22:%22%3Cp%3EThe%20campaign%20centers%20around%20a%20spectacular%20artistic%20intervention%20on%20Europe%E2%80%99s%20largest%20advertising%20mural,%20located%20in%20the%20iconic%20Shoreditch%20district.%20This%20mural,%20designed%20by%20renowned%20Spanish%20artist%20%3Cstrong%3EAsis%20Percales%3C\/strong%3E%20and%20executed%20by%20%3Cstrong%3EGlobal%20Street%20Art%3C\/strong%3E,%20transforms%20the%20urban%20space%20into%20a%20vibrant%20tribute%20to%20the%20warmth%20and%20vitality%20of%20Spain.%20Additionally,%20the%20mural%20will%20feature%20a%20dazzling%20daily%20light%20show%20from%20October%2024th%20to%20November%203rd,%20lighting%20up%20the%20streets%20and%20uplifting%20spirits%20as%20daylight%20hours%20shorten.%3C\/p%3E%22%7D,%7B%22text%22:%22%3Cp%3EThis%20comprehensive%20campaign%20strategy%20includes%20multiple%20elements:%3C\/p%3E%5Cn%3Cul%3E%5Cn%3Cli%3E%3Cstrong%3EDigital%20campaign%3C\/strong%3E%20developed%20with%20%3Cstrong%3EZenith%20Media%3C\/strong%3E,%20designed%20to%20amplify%20the%20reach%20of%20the%20message.%3C\/li%3E%5Cn%3Cli%3E%3Cstrong%3ECollaborations%20with%20local%20influencers%3C\/strong%3E,%20managed%20by%20the%20PR%20and%20communication%20agency%20%3Cstrong%3EHeadland%3C\/strong%3E,%20creating%20direct%20connections%20with%20British%20consumers.%3C\/li%3E%5Cn%3Cli%3E%3Cstrong%3EPoint-of-sale%20promotions%3C\/strong%3E%20through%20cashback%20activations,%20encouraging%20direct%20interaction%20with%20the%20brand.%3C\/li%3E%5Cn%3C\/ul%3E%22%7D%5D\",\"blockId\":\"ZM9nEU\",\"blockUniqueClass\":\"lazyblock-two-column-side-by-side-text-inline-image-button-ZM9nEU\"} \/-->\n\n<!-- wp:image {\"align\":\"center\",\"id\":9993,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image aligncenter size-large\"><img src=\"https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2024\/11\/Captura-de-Pantalla-2024-11-25-a-las-12.16.00-1024x462.png\" alt=\"\" class=\"wp-image-9993\" \/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp\\u003eAdditionally, a dynamic platform (\\u003cstrong\\u003e\\u003ca href=\\u0022http:\/\/www.seekingthespanishsunshine.co.uk\\u0022\\u003ewww.seekingthespanishsunshine.co.uk\\u003c\/a\\u003e\\u003c\/strong\\u003e) was created to complement the campaign's central concept. The website features two interactive modes: when the mural is illuminated in real-time, the site appears in vibrant colors; when it\u2019s not lit, the site shifts to black and white, maintaining a visual and emotional connection with the artistic intervention.\\u003c\/p\\u003e\",\"blockId\":\"Z1L2clf\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z1L2clf\"} \/-->\n\n<!-- wp:image {\"align\":\"center\",\"id\":9994,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image aligncenter size-large\"><img src=\"https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2024\/11\/San-Miguel-112-Tabernacle-Final-03_MURAL_NIGHT-TIME_23-1024x512.jpg\" alt=\"\" class=\"wp-image-9994\" \/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp\\u003eThe \\u003cstrong\\u003e\u201cSummer Saving Time\u201d\\u003c\/strong\\u003e campaign, part of San Miguel\u2019s global strategy \\u003cstrong\\u003e\u201cHere\u2019s to the Seekers\u201d\\u003c\/strong\\u003e, reflects the brand\u2019s and \\u003cstrong\\u003eVCCP Spain\u2019s\\u003c\/strong\\u003e commitment to delivering meaningful experiences that resonate with their consumers. This ambitious project not only strengthens San Miguel\u2019s identity as a global cultural icon but also demonstrates the power of creativity to transform spaces and connect with emotions.\\u003c\/p\\u003e\\n\\u003cp\\u003eFrom the spectacular large-scale mural to the digital and PR initiatives, every element of the campaign works in harmony to transport Londoners to the warm essence of Spain, reminding them there\u2019s always a way to enjoy a little more sunshine.\\u003c\/p\\u003e\",\"blockId\":\"Z9ijfv\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z9ijfv\"} \/-->","post_title":"Bringing the Spanish Sun to London","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"san-miguel-regala-una-hora-y-media-de-sol-a-los-londinenses","to_ping":"","pinged":"","post_modified":"2024-11-25 11:29:33","post_modified_gmt":"2024-11-25 11:29:33","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/madrid\/?post_type=work&#038;p=9989","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":9971,"post_author":"23","post_date":"2024-11-14 03:01:00","post_date_gmt":"2024-11-14 03:01:00","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp\\u003eGlobal content creation studio, Girl\\u0026amp;Bear has today expanded its international presence in Spain as part of its growth plan.\\u003c\/p\\u003e\\n\\u003cp\\u003ePart of VCCP\u2019s integrated model, Girl\\u0026amp;Bear Spain will focus on the development of top-tier content, offering services that integrate the design and production of campaigns across all touchpoints. This will encompass a wide range of content, including audiovisual, digital, experiential, and graphic formats.\\u003c\/p\\u003e\\n\\u003cp\\u003eTo achieve this, Girl\\u0026amp;Bear Spain will draw on the resources and expertise of both VCCP Spain and the VCCP international network. Additionally, it will provide advertisers with access to the best talent in the industry, both in Spain and globally, through a network of collaborators that includes creators, designers, editors, photographers, directors, production companies, and developers from around the world.\\u003c\/p\\u003e\",\"blockId\":\"17oh74\",\"blockUniqueClass\":\"lazyblock-text-full-width-17oh74\"} \/-->\n\n<!-- wp:image {\"align\":\"center\",\"id\":9974,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image aligncenter size-large\"><img src=\"https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2024\/11\/GIRLBEAR-SPAIN_04_1920\u200a\u00d7\u200a960-1024x512.jpg\" alt=\"\" class=\"wp-image-9974\" \/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:lazyblock\/two-column-side-by-side-text-inline-image-button {\"items\":\"%5B%7B%22text%22:%22%3Cp%3EThe%20Madrid%20office%20of%20VCCP%20is%20the%20third%20in%20the%20international%20network%20to%20launch%20Girl\\u0026amp;Bear,%20with%20its%20headquarters%20in%20London%20and%20opening%20in%20Prague%20in%202023.%3C\/p%3E%5Cn%3Cp%3EAddressing%20the%20modern%20production%20dilemma%20of%20excellence%20versus%20large-scale%20efficiency,%20Girl\\u0026amp;Bear%20will%20offer%20tailored%20solutions%20for%20each%20client,%20adapting%20to%20the%20specific%20needs%20of%20every%20project.%3C\/p%3E%5Cn%3Cp%3EGirl\\u0026amp;Bear%20will%20benefit%20from%20the%20support%20of%20faith,%20VCCP%E2%80%99s%20AI-focused%20creative%20agency,%20enabling%20it%20to%20harness%20AI%E2%80%99s%20potential%20to%20produce%20with%20greater%20quality%20and%20efficiency%20across%20all%20touchpoints.%20Additionally,%20it%20will%20provide%20solutions%20to%20optimise%20the%20automated%20production%20of%20high-quality%20content%20at%20scale,%20transcreation%20and%20localisation%20for%20multi-market%20campaigns,%20as%20well%20as%20%E2%80%9Cservice%E2%80%9D%20solutions%20to%20facilitate%20the%20production%20of%20international%20campaigns%20in%20Spain.%3C\/p%3E%22%7D,%7B%22text%22:%22%3Cp%3EThis%20technology%20and%20expertise%20will%20allow%20Girl\\u0026amp;Bear%E2%80%99s%20makers%20to%20work%20more%20efficiently%20for%20Spanish%20or%20Latin%20American%20and%20international%20clients%20on%20large%20portfolio%20brands.%3C\/p%3E%5Cn%3Cp%3EGirl\\u0026amp;Bear%20Spain%20will%20initially%20work%20for%20VCCP%20Spain%E2%80%99s%20existing%20clients%20but%20will%20also%20offer%20solutions%20directly%20to%20other%20clients,%20both%20in%20Spain,%20Latin%20America,%20and%20globally.%3C\/p%3E%22%7D%5D\",\"blockId\":\"1YVLVt\",\"blockUniqueClass\":\"lazyblock-two-column-side-by-side-text-inline-image-button-1YVLVt\"} \/-->\n\n<!-- wp:image {\"align\":\"center\",\"id\":9975,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image aligncenter size-large\"><img src=\"https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2024\/11\/GIRLBEAR-SPAIN_01_B_1920\u200a\u00d7\u200a960-1024x512.jpg\" alt=\"\" class=\"wp-image-9975\" \/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp\\u003eGirl\\u0026amp;Bear Spain will be led by Eliana Cantonati, Head of Girl\\u0026amp;Bear Spain, reporting to Javier Suso (CEO of VCCP Spain) and Claire Young (CEO of Girl\\u0026amp;Bear). Jes\u00fas Mellado will take on the role of Head of Content and Design, overseeing content development and design work for Girl\\u0026amp;Bear Spain.\\u003c\/p\\u003e\\n\\u003cp\\u003eEliana Cantonati joined VCCP Spain as Client Services Director in 2019 and was promoted to Head of Account Services at VCCP Spain in 2023. She has previously worked at agencies such as VML, PS21, and Yslandia, and for high-profile clients such as Grupo Mahou San Miguel, Telef\u00f3nica, Netflix, Warner Bros, PepsiCo, Casa Tarradellas, Merck Group, and DIA. Throughout her career, she has worked on both national and international projects, developing her expertise in areas such as trade marketing, digital marketing, traditional advertising, and experiential marketing.\\u003c\/p\\u003e\",\"blockId\":\"1V4CTp\",\"blockUniqueClass\":\"lazyblock-text-full-width-1V4CTp\"} \/-->\n\n<!-- wp:image {\"align\":\"center\",\"id\":9976,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image aligncenter size-large\"><img src=\"https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2024\/11\/GIRLBEAR-SPAIN_03_1920\u200a\u00d7\u200a960-1024x512.jpg\" alt=\"\" class=\"wp-image-9976\" \/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp\\u003eJavier Suso, CEO of VCCP Spain, commented: '\\u003cem\\u003eThe revolution our sector is experiencing requires a redefinition of how we design and produce content, which is why Girl\\u0026amp;Bear is launching in Spain. This new unit makes VCCP group's offering in Spain and Latin America even more relevant by providing access to world-class content production, maximum agility and efficiency in large-scale productions, and reduced complexity in the localisation of international campaigns, all while maximising local relevance.\u2019\\u003c\/em\\u003e\\u003c\/p\\u003e\",\"blockId\":\"ZpAtSH\",\"blockUniqueClass\":\"lazyblock-text-full-width-ZpAtSH\"} \/-->","post_title":"Launch of Girl&amp;Bear Spain, the content creation studio reaches the Spanish market","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"llega-girlandbear-spain-el-estudio-de-creacion-de-contenidos-de-vccp","to_ping":"","pinged":"","post_modified":"2024-11-13 16:15:59","post_modified_gmt":"2024-11-13 16:15:59","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/madrid\/?post_type=news&#038;p=9971","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":10044,"post_author":"23","post_date":"2025-04-28 10:08:48","post_date_gmt":"2025-04-28 09:08:48","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eVCCP Spain strengthens its team with the appointment of Mar\u00eda Imedio as Account Director. Mar\u00eda will oversee the Vitaldent, SmySecret, MOONZ, and MAEX brands from Donte Group, recently awarded to VCCP following a pitch, reporting to Eliana Cantonati, Head of Account Services of VCCP.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eMar\u00eda Imedio began her professional career in the Marketing and Communications area of Hay Group (now Korn Ferry), where she spent over a decade gaining experience in the communications industry. In 2011, with the boom of social networks, she choose to specialise in digital communication, which allowed her to change direction and take the leap to the agency side joining Arroba, one of the pioneer digital agencies in the sector, where she started working in 2012. After the merger of Arroba with Drygital and Yslandia in 2019, she became part of the Yslandia team, where she has worked in the last six years leading integrated projects with brands from different sectors, managing multi-disciplinary teams and taking an active part in strategic and new business processes.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"1iRp0M\",\"blockUniqueClass\":\"lazyblock-text-full-width-1iRp0M\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"I am facing this new stage in VCCP Spain as Account Director, with the same enthusiasm and commitment as when I first started my career. I am looking forward to continue learning, contributing and growing in a great team and a great project.\",\"quotee\":\"Mar\u00eda Imedio\",\"blockId\":\"Z1QEKHp\",\"blockUniqueClass\":\"lazyblock-quote-full-width-Z1QEKHp\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp\\u003e\\u003cb\\u003eJavier Suso, CEO of VCCP:\\u003c\/b\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e \u2018Since her arrival at VCCP a few weeks ago, Maria has demonstrated not only her knowledge of the digital world, but also her great experience in integrated client management. We are confident she will add great value to both DONTE GROUP and the agency as a whole\u2019.\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eFor Eliana Cantonati, Head of Account Services:\\u003c\/b\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e \u2018From day one, Maria has demonstrated a deep understanding of the business, an enormous sensitivity towards brands and a positive and collaborative attitude that inspires. Her appointment is great news for our clients and a true source of inspiration for the team.\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\",\"blockId\":\"Z1J2lLR\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z1J2lLR\"} \/-->","post_title":"Mar\u00eda Imedio joins VCCP as Account Director\u00a0","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"maria-imedio-joins-vccp-as-account-director","to_ping":"","pinged":"","post_modified":"2025-04-28 10:10:24","post_modified_gmt":"2025-04-28 09:10:24","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/spain\/?post_type=news&#038;p=10044","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}}],"hide_related_items":[],"visible_on_home_page":[]},"lang":"en-gb","translations":{"en-gb":10052},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/news\/10052","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/users\/23"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/media?parent=10052"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/categories?post=10052"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}