{"id":10033,"date":"2025-03-11T18:46:19","date_gmt":"2025-03-11T18:46:19","guid":{"rendered":"https:\/\/www.vccp.com\/madrid\/?post_type=news&#038;p=10033"},"modified":"2025-03-12T09:37:29","modified_gmt":"2025-03-12T09:37:29","slug":"vccp-spain-se-convierte-en-la-agencia-creativa-de-vitaldent","status":"publish","type":"news","link":"https:\/\/www.vccp.com\/spain\/es-es\/noticias\/2025\/mar\/vccp-spain-se-convierte-en-la-agencia-creativa-de-vitaldent","title":{"rendered":"VCCP gana la cuenta de VITALDENT"},"content":{"rendered":"<div class=\"lazyblock-text-full-width-Z1nvLf9 wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p data-start=\"544\" data-end=\"916\">VCCP Madrid ha sido seleccionada como la agencia creativa de <strong data-start=\"604\" data-end=\"619\">DONTE GROUP<\/strong>, el grupo l\u00edder en salud y cuidado bucodental en Espa\u00f1a. Tras un proceso de selecci\u00f3n en el que participaron diversas agencias, VCCP asumir\u00e1 la estrategia creativa de <strong data-start=\"787\" data-end=\"825\">Vitaldent, Smysecret, Moonz y MAEX<\/strong>, con el objetivo de fortalecer su posicionamiento y optimizar el tr\u00e1fico a sus cl\u00ednicas.<\/p>\n<p data-start=\"918\" data-end=\"1126\">La colaboraci\u00f3n busca una integraci\u00f3n coherente en todos los medios, canales y plataformas de comunicaci\u00f3n a lo largo del funnel de conversi\u00f3n, asegurando una mayor visibilidad y conexi\u00f3n con los pacientes.<\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-carousel-Z1izPSo wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\n    <div class=\"container container--spaced-sm\">\n\n      <div id=\"imageCarousel\" class=\"carousel slide    \" data-ride=\"carousel\" data-interval=\"0\">\n        \n                \n        <div class=\"carousel-inner\">\n          \n                              \n          <div class=\"carousel-item  active\">\n          \n                      \n                        <div class=\"embed-responsive embed-responsive-16by9\">\n              <picture class=\"embed-responsive-item\">\n                <source data-srcset=\"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/03\/IMAGEN_WEB_VCCP_VITALDENT_1920x960.png 1152w\">\n                <img data-src=\"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/03\/IMAGEN_WEB_VCCP_VITALDENT_1920x960.png\" alt=\"\" class=\"lazyload d-block w-100\">\n              <\/picture>\n            <\/div>\n                        \n            \n          <\/div>\n          \n                    \n        <\/div>\n        \n                \n        \n      <\/div>\n\n    <\/div>\n  <\/section>\n<\/div>\n\n<div class=\"lazyblock-text-full-width-5vMfU wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p data-start=\"1128\" data-end=\"1509\">Seg\u00fan <strong data-start=\"1134\" data-end=\"1156\">Gonzalo Echavarr\u00eda<\/strong>, Director de Marketing y Cartera de DONTE GROUP, <em data-start=\"1206\" data-end=\"1506\">&#8220;VCCP ha demostrado comprender los desaf\u00edos de nuestro negocio desde el primer momento, tanto en la construcci\u00f3n de marca como en la generaci\u00f3n de visitas a nuestras cl\u00ednicas. Confiamos en que su experiencia nos permitir\u00e1 consolidarnos como referentes en el sector de la salud bucodental en Espa\u00f1a\u201d<\/em>.<\/p>\n<p data-start=\"1511\" data-end=\"1881\">Por su parte, <strong data-start=\"1525\" data-end=\"1540\">Javier Suso<\/strong>, CEO de VCCP en Espa\u00f1a, destaca la relevancia de esta adjudicaci\u00f3n: <em data-start=\"1609\" data-end=\"1878\">&#8220;Nos ilusiona enormemente comenzar a trabajar con el grupo l\u00edder en salud bucodental en Espa\u00f1a. En VCCP creemos en la construcci\u00f3n de marca como un medio para optimizar de manera sostenida la inversi\u00f3n de nuestros clientes, una visi\u00f3n que compartimos con DONTE GROUP\u201d<\/em>.<\/p>\n<p data-start=\"1883\" data-end=\"2193\">La agencia ya est\u00e1 desarrollando su primera campa\u00f1a para <strong data-start=\"1940\" data-end=\"1965\">Vitaldent y Smysecret<\/strong>, cuyo lanzamiento est\u00e1 previsto en las pr\u00f3ximas semanas. Adem\u00e1s, el estudio de producci\u00f3n creativa <strong data-start=\"2065\" data-end=\"2084\">Girl&amp;Bear Spain<\/strong>, parte de VCCP, se encargar\u00e1 de la adaptaci\u00f3n de las piezas creativas a los distintos canales de la marca.<\/p>\n<p data-start=\"2195\" data-end=\"2341\">Con esta nueva colaboraci\u00f3n, VCCP refuerza su posici\u00f3n en el sector salud, sumando a su portafolio una de las marcas m\u00e1s prestigiosas en Espa\u00f1a.<\/p>\n  <\/div>\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"template":"","categories":[391],"class_list":["post-10033","news","type-news","status-publish","hentry","category-noticias-de-la-agencia"],"acf":{"author":false,"client_id":"10035","hero_video":"","hero_image":{"ID":10032,"id":10032,"title":"IMAGEN_VITALDENT_1920X960","filename":"IMAGEN_VITALDENT_1920X960.png","filesize":1363300,"url":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/03\/IMAGEN_VITALDENT_1920X960.png","link":"https:\/\/www.vccp.com\/spain\/news\/2025\/mar\/vccp-spain-becomes-the-creative-agency-for-vitaldent\/attachment\/imagen_vitaldent_1920x960","alt":"","author":"23","description":"","caption":"","name":"imagen_vitaldent_1920x960","status":"inherit","uploaded_to":10031,"date":"2025-03-11 17:55:44","modified":"2025-03-11 17:55:44","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.vccp.com\/spain\/wp-includes\/images\/media\/default.png","width":1920,"height":960,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/03\/IMAGEN_VITALDENT_1920X960-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/03\/IMAGEN_VITALDENT_1920X960-300x150.png","medium-width":300,"medium-height":150,"medium_large":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/03\/IMAGEN_VITALDENT_1920X960-768x384.png","medium_large-width":640,"medium_large-height":320,"large":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/03\/IMAGEN_VITALDENT_1920X960-1024x512.png","large-width":640,"large-height":320,"1536x1536":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/03\/IMAGEN_VITALDENT_1920X960-1536x768.png","1536x1536-width":1536,"1536x1536-height":768,"2048x2048":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/03\/IMAGEN_VITALDENT_1920X960.png","2048x2048-width":1920,"2048x2048-height":960,"Header":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/03\/IMAGEN_VITALDENT_1920X960-1920x720.png","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/03\/IMAGEN_VITALDENT_1920X960.png","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/03\/IMAGEN_VITALDENT_1920X960-768x768.png","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/03\/IMAGEN_VITALDENT_1920X960-307x615.png","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/03\/IMAGEN_VITALDENT_1920X960-768x960.png","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/03\/IMAGEN_VITALDENT_1920X960-1200x630.png","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/03\/IMAGEN_VITALDENT_1920X960-768x768.png","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/03\/IMAGEN_VITALDENT_1920X960-768x384.png","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/03\/IMAGEN_VITALDENT_1920X960-307x615.png","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta_title":"VCCP Spain gana la cuenta creativa de DONTE GROUP","meta-description":"DONTE GROUP conf\u00eda en VCCP Spain para potenciar sus marcas Vitaldent, Smysecret, Moonz y MAEX, optimizando su comunicaci\u00f3n y tr\u00e1fico a cl\u00ednicas.","og-image":false,"twitter-site":"","twitter-card":"","twitter-image-alt":"","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":9991,"post_author":"23","post_date":"2024-11-25 11:24:38","post_date_gmt":"2024-11-25 11:24:38","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp\\u003eEn su apuesta por consolidarse como la cerveza espa\u00f1ola l\u00edder en Europa, San Miguel ha lanzado una innovadora campa\u00f1a en el Reino Unido: \\u003cstrong\\u003e\u201cSummer Saving Time\u201d\\u003c\/strong\\u003e. Desarrollada en colaboraci\u00f3n con \\u003cstrong\\u003eVCCP Spain\\u003c\/strong\\u003e, esta acci\u00f3n busca \\u0022regalar\\u0022 a los londinenses una hora y media extra de sol, capturando la esencia c\u00e1lida y vibrante de la cultura espa\u00f1ola y llev\u00e1ndola directamente al coraz\u00f3n de Londres.\\u003c\/p\\u003e\",\"blockId\":\"2jfNy0\",\"blockUniqueClass\":\"lazyblock-text-full-width-2jfNy0\"} \/-->\n\n<!-- wp:image {\"align\":\"center\",\"id\":9992,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image aligncenter size-large\"><img src=\"https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2024\/11\/San-Miguel-112-Tabernacle-Final-03_MURAL_DAYTIME_14-1024x512.jpg\" alt=\"\" class=\"wp-image-9992\" \/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:lazyblock\/two-column-side-by-side-text-inline-image-button {\"items\":\"%5B%7B%22text%22:%22%3Cp%3ELa%20iniciativa%20se%20centra%20en%20una%20espectacular%20intervenci%C3%B3n%20art%C3%ADstica%20en%20el%20mural%20publicitario%20m%C3%A1s%20grande%20de%20Europa,%20ubicado%20en%20el%20ic%C3%B3nico%20barrio%20de%20Shoreditch.%20Este%20mural,%20dise%C3%B1ado%20por%20el%20reconocido%20artista%20espa%C3%B1ol%20%3Cstrong%3EAsis%20Percales%3C\/strong%3E%20y%20ejecutado%20por%20%3Cstrong%3EGlobal%20Street%20Art%3C\/strong%3E,%20transforma%20el%20espacio%20urbano%20en%20un%20vibrante%20homenaje%20a%20la%20calidez%20y%20la%20vitalidad%20de%20Espa%C3%B1a.%20Adem%C3%A1s,%20el%20mural%20ha%20contado%20con%20un%20deslumbrante%20espect%C3%A1culo%20de%20luces%20(del%2024%20de%20octubre%20al%203%20de%20noviembre),%20iluminando%20las%20calles%20y%20ofreciendo%20a%20los%20viandantes%20una%20experiencia%20%C3%BAnica.%3C\/p%3E%22%7D,%7B%22text%22:%22%3Cp%3ELa%20estrategia%20integral%20de%20esta%20campa%C3%B1a%20incluye%20m%C3%BAltiples%20elementos:%3C\/p%3E%5Cn%3Cul%3E%5Cn%3Cli%3E%3Cstrong%3ECampa%C3%B1a%20digital%3C\/strong%3E%20desarrollada%20junto%20a%20%3Cstrong%3EZenith%20Media%3C\/strong%3E,%20dise%C3%B1ada%20para%20amplificar%20el%20alcance%20del%20mensaje.%3C\/li%3E%5Cn%3Cli%3E%3Cstrong%3EColaboraciones%20con%20influencers%20locales%3C\/strong%3E,%20gestionadas%20por%20la%20agencia%20de%20PR%20y%20comunicaci%C3%B3n%20%3Cstrong%3EHeadland%3C\/strong%3E,%20que%20conectan%20directamente%20con%20los%20consumidores%20brit%C3%A1nicos.%3C\/li%3E%5Cn%3Cli%3E%3Cstrong%3EPromociones%20en%20puntos%20de%20venta%3C\/strong%3E%20mediante%20activaciones%20de%20cashback,%20incentivando%20la%20interacci%C3%B3n%20directa%20con%20la%20marca.%3C\/li%3E%5Cn%3C\/ul%3E%22%7D%5D\",\"blockId\":\"Z2a3CMN\",\"blockUniqueClass\":\"lazyblock-two-column-side-by-side-text-inline-image-button-Z2a3CMN\"} \/-->\n\n<!-- wp:image {\"align\":\"center\",\"id\":9993,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image aligncenter size-large\"><img src=\"https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2024\/11\/Captura-de-Pantalla-2024-11-25-a-las-12.16.00-1024x462.png\" alt=\"\" class=\"wp-image-9993\" \/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp\\u003eAdem\u00e1s, se cre\u00f3 una plataforma web din\u00e1mica (\\u003cstrong\\u003e\\u003ca href=\\u0022http:\/\/www.seekingthespanishsunshine.co.uk\\u0022\\u003ewww.seekingthespanishsunshine.co.uk\\u003c\/a\\u003e\\u003c\/strong\\u003e) que complementa el concepto central de la campa\u00f1a. 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Este ambicioso proyecto no solo fortalece la identidad de San Miguel como un \u00edcono cultural global, sino que tambi\u00e9n demuestra el poder de la creatividad para transformar espacios y conectar emociones.\\u003c\/p\\u003e\\n\\u003cp\\u003eDesde la espectacular obra mural hasta las acciones digitales y de PR, cada elemento de la campa\u00f1a trabaja en armon\u00eda para transportar a los londinenses a la c\u00e1lida esencia de Espa\u00f1a, record\u00e1ndoles que siempre hay una oportunidad para disfrutar un poco m\u00e1s del sol.\\u003c\/p\\u003e\",\"blockId\":\"2ob1UO\",\"blockUniqueClass\":\"lazyblock-text-full-width-2ob1UO\"} \/-->","post_title":"San Miguel regala una hora y media de sol a los londinenses","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"san-miguel-regala-una-hora-y-media-de-sol-a-los-londinenses","to_ping":"","pinged":"","post_modified":"2024-11-25 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