{"id":10031,"date":"2025-03-11T18:46:19","date_gmt":"2025-03-11T18:46:19","guid":{"rendered":"https:\/\/www.vccp.com\/madrid\/?post_type=news&#038;p=10031"},"modified":"2025-03-12T09:44:27","modified_gmt":"2025-03-12T09:44:27","slug":"vccp-spain-becomes-the-creative-agency-for-vitaldent","status":"publish","type":"news","link":"https:\/\/www.vccp.com\/spain\/news\/2025\/mar\/vccp-spain-becomes-the-creative-agency-for-vitaldent","title":{"rendered":"VCCP wins the Vitaldent account"},"content":{"rendered":"<div class=\"lazyblock-text-full-width-1ydL1e wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p data-start=\"469\" data-end=\"813\">VCCP Madrid has been selected as the creative agency for <strong data-start=\"525\" data-end=\"540\">DONTE GROUP<\/strong>, Spain\u2019s leading oral health and dental care group. After a competitive pitch involving several agencies, VCCP will take on the creative strategy for <strong data-start=\"691\" data-end=\"732\">Vitaldent, Smysecret, Moonz, and MAEX<\/strong>, aiming to strengthen their positioning and optimise traffic to their clinics.<\/p>\n<p data-start=\"815\" data-end=\"1017\">The partnership focuses on integrating communications consistently across all media, channels, and platforms throughout the conversion funnel, ensuring greater visibility and engagement with patients.<\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-carousel-2bEiRW wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\n    <div class=\"container container--spaced-sm\">\n\n      <div id=\"imageCarousel\" class=\"carousel slide    \" data-ride=\"carousel\" data-interval=\"0\">\n        \n                \n        <div class=\"carousel-inner\">\n          \n                              \n          <div class=\"carousel-item  active\">\n          \n                      \n                        <div class=\"embed-responsive embed-responsive-16by9\">\n              <picture class=\"embed-responsive-item\">\n                <source data-srcset=\"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/03\/IMAGEN_WEB_VCCP_VITALDENT_1920x960.png 1152w\">\n                <img data-src=\"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/03\/IMAGEN_WEB_VCCP_VITALDENT_1920x960.png\" alt=\"\" class=\"lazyload d-block w-100\">\n              <\/picture>\n            <\/div>\n                        \n            \n          <\/div>\n          \n                    \n        <\/div>\n        \n                \n        \n      <\/div>\n\n    <\/div>\n  <\/section>\n<\/div>\n\n<div class=\"lazyblock-text-full-width-1bQ5lH wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p data-start=\"1019\" data-end=\"1389\">According to <strong data-start=\"1032\" data-end=\"1054\">Gonzalo Echavarr\u00eda<\/strong>, Marketing and Portfolio Director at DONTE GROUP, <em data-start=\"1105\" data-end=\"1387\">&#8220;VCCP has demonstrated a deep understanding of our business challenges from the outset, both in terms of brand building and driving visits to our clinics. We are confident that their expertise will help us consolidate our position as the leading name in oral healthcare in Spain.\u201d<\/em><\/p>\n<p data-start=\"1391\" data-end=\"1703\">Meanwhile, <strong data-start=\"1402\" data-end=\"1417\">Javier Suso<\/strong>, CEO of VCCP Madrid, highlighted the significance of this account: <em data-start=\"1484\" data-end=\"1701\">&#8220;We are thrilled to begin working with the leading oral healthcare group in Spain. At VCCP, we see brand building as a means to optimise investment results sustainably over time, a vision we share with DONTE GROUP.\u201d<\/em><\/p>\n<p data-start=\"1705\" data-end=\"1991\">The agency is already working on its first campaign for <strong data-start=\"1761\" data-end=\"1788\">Vitaldent and Smysecret<\/strong>, which is set to launch in the coming weeks. Additionally, <strong data-start=\"1848\" data-end=\"1867\">Girl&amp;Bear Spain<\/strong>, VCCP\u2019s creative production studio, will be responsible for adapting creative assets across the brand\u2019s various channels.<\/p>\n<p data-start=\"1993\" data-end=\"2141\">With this new partnership, VCCP strengthens its presence in the healthcare sector, adding one of Spain\u2019s most prestigious brands to its portfolio.<\/p>\n  <\/div>\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"template":"","categories":[191],"class_list":["post-10031","news","type-news","status-publish","hentry","category-agency-news"],"acf":{"author":false,"capability_ids":["988","3493","3495","3496","3498"],"client_id":"10034","hero_video":"","hero_image":{"ID":10032,"id":10032,"title":"IMAGEN_VITALDENT_1920X960","filename":"IMAGEN_VITALDENT_1920X960.png","filesize":1363300,"url":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/03\/IMAGEN_VITALDENT_1920X960.png","link":"https:\/\/www.vccp.com\/spain\/news\/2025\/mar\/vccp-spain-becomes-the-creative-agency-for-vitaldent\/attachment\/imagen_vitaldent_1920x960","alt":"","author":"23","description":"","caption":"","name":"imagen_vitaldent_1920x960","status":"inherit","uploaded_to":10031,"date":"2025-03-11 17:55:44","modified":"2025-03-11 17:55:44","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.vccp.com\/spain\/wp-includes\/images\/media\/default.png","width":1920,"height":960,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/03\/IMAGEN_VITALDENT_1920X960-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/03\/IMAGEN_VITALDENT_1920X960-300x150.png","medium-width":300,"medium-height":150,"medium_large":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/03\/IMAGEN_VITALDENT_1920X960-768x384.png","medium_large-width":640,"medium_large-height":320,"large":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/03\/IMAGEN_VITALDENT_1920X960-1024x512.png","large-width":640,"large-height":320,"1536x1536":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/03\/IMAGEN_VITALDENT_1920X960-1536x768.png","1536x1536-width":1536,"1536x1536-height":768,"2048x2048":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/03\/IMAGEN_VITALDENT_1920X960.png","2048x2048-width":1920,"2048x2048-height":960,"Header":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/03\/IMAGEN_VITALDENT_1920X960-1920x720.png","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/03\/IMAGEN_VITALDENT_1920X960.png","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/03\/IMAGEN_VITALDENT_1920X960-768x768.png","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/03\/IMAGEN_VITALDENT_1920X960-307x615.png","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/03\/IMAGEN_VITALDENT_1920X960-768x960.png","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/03\/IMAGEN_VITALDENT_1920X960-1200x630.png","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/03\/IMAGEN_VITALDENT_1920X960-768x768.png","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/03\/IMAGEN_VITALDENT_1920X960-768x384.png","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/03\/IMAGEN_VITALDENT_1920X960-307x615.png","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta_title":"VCCP Spain gana la cuenta creativa de DONTE GROUP","meta-description":"DONTE GROUP conf\u00eda en VCCP Spain para potenciar sus marcas Vitaldent, Smysecret, Moonz y MAEX, optimizando su comunicaci\u00f3n y tr\u00e1fico a cl\u00ednicas.","og-image":false,"twitter-site":"","twitter-card":"","twitter-image-alt":"","news_id":"191","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":9989,"post_author":"23","post_date":"2024-11-25 11:24:38","post_date_gmt":"2024-11-25 11:24:38","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp\\u003eIn its quest to solidify its position as Europe\u2019s leading Spanish beer, San Miguel has launched an innovative campaign in the UK: \\u003cstrong\\u003e\u201cSummer Saving Time\u201d\\u003c\/strong\\u003e. Developed in collaboration with \\u003cstrong\\u003eVCCP Spain\\u003c\/strong\\u003e, this initiative aims to \\u0022gift\\u0022 Londoners an extra hour and a half of sunlight, capturing the warm and vibrant essence of Spanish culture and bringing it directly to the heart of London.\\u003c\/p\\u003e\",\"blockId\":\"Z1fvuxe\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z1fvuxe\"} \/-->\n\n<!-- wp:image {\"align\":\"center\",\"id\":9992,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image aligncenter size-large\"><img src=\"https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2024\/11\/San-Miguel-112-Tabernacle-Final-03_MURAL_DAYTIME_14-1024x512.jpg\" alt=\"\" class=\"wp-image-9992\" \/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:lazyblock\/two-column-side-by-side-text-inline-image-button {\"items\":\"%5B%7B%22text%22:%22%3Cp%3EThe%20campaign%20centers%20around%20a%20spectacular%20artistic%20intervention%20on%20Europe%E2%80%99s%20largest%20advertising%20mural,%20located%20in%20the%20iconic%20Shoreditch%20district.%20This%20mural,%20designed%20by%20renowned%20Spanish%20artist%20%3Cstrong%3EAsis%20Percales%3C\/strong%3E%20and%20executed%20by%20%3Cstrong%3EGlobal%20Street%20Art%3C\/strong%3E,%20transforms%20the%20urban%20space%20into%20a%20vibrant%20tribute%20to%20the%20warmth%20and%20vitality%20of%20Spain.%20Additionally,%20the%20mural%20will%20feature%20a%20dazzling%20daily%20light%20show%20from%20October%2024th%20to%20November%203rd,%20lighting%20up%20the%20streets%20and%20uplifting%20spirits%20as%20daylight%20hours%20shorten.%3C\/p%3E%22%7D,%7B%22text%22:%22%3Cp%3EThis%20comprehensive%20campaign%20strategy%20includes%20multiple%20elements:%3C\/p%3E%5Cn%3Cul%3E%5Cn%3Cli%3E%3Cstrong%3EDigital%20campaign%3C\/strong%3E%20developed%20with%20%3Cstrong%3EZenith%20Media%3C\/strong%3E,%20designed%20to%20amplify%20the%20reach%20of%20the%20message.%3C\/li%3E%5Cn%3Cli%3E%3Cstrong%3ECollaborations%20with%20local%20influencers%3C\/strong%3E,%20managed%20by%20the%20PR%20and%20communication%20agency%20%3Cstrong%3EHeadland%3C\/strong%3E,%20creating%20direct%20connections%20with%20British%20consumers.%3C\/li%3E%5Cn%3Cli%3E%3Cstrong%3EPoint-of-sale%20promotions%3C\/strong%3E%20through%20cashback%20activations,%20encouraging%20direct%20interaction%20with%20the%20brand.%3C\/li%3E%5Cn%3C\/ul%3E%22%7D%5D\",\"blockId\":\"ZM9nEU\",\"blockUniqueClass\":\"lazyblock-two-column-side-by-side-text-inline-image-button-ZM9nEU\"} \/-->\n\n<!-- wp:image {\"align\":\"center\",\"id\":9993,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image aligncenter size-large\"><img src=\"https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2024\/11\/Captura-de-Pantalla-2024-11-25-a-las-12.16.00-1024x462.png\" alt=\"\" class=\"wp-image-9993\" \/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp\\u003eAdditionally, a dynamic platform (\\u003cstrong\\u003e\\u003ca href=\\u0022http:\/\/www.seekingthespanishsunshine.co.uk\\u0022\\u003ewww.seekingthespanishsunshine.co.uk\\u003c\/a\\u003e\\u003c\/strong\\u003e) was created to complement the campaign's central concept. 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\/-->","post_title":"SpeedyRock.FM speeds up the music if you over speed","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"speedyrock-fm-acelera-la-musica-si-te-pasas-de-velocidad","to_ping":"","pinged":"","post_modified":"2023-05-12 09:33:17","post_modified_gmt":"2023-05-12 08:33:17","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/madrid\/?post_type=work&#038;p=9792","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":9971,"post_author":"23","post_date":"2024-11-14 03:01:00","post_date_gmt":"2024-11-14 03:01:00","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp\\u003eGlobal content creation studio, Girl\\u0026amp;Bear has today expanded its international presence in Spain as part of its growth plan.\\u003c\/p\\u003e\\n\\u003cp\\u003ePart of VCCP\u2019s integrated model, Girl\\u0026amp;Bear Spain will focus on the development of top-tier content, offering services that integrate the design and production of campaigns across all touchpoints. This will encompass a wide range of content, including audiovisual, digital, experiential, and graphic formats.\\u003c\/p\\u003e\\n\\u003cp\\u003eTo achieve this, Girl\\u0026amp;Bear Spain will draw on the resources and expertise of both VCCP Spain and the VCCP international network. Additionally, it will provide advertisers with access to the best talent in the industry, both in Spain and globally, through a network of collaborators that includes creators, designers, editors, photographers, directors, production companies, and developers from around the world.\\u003c\/p\\u003e\",\"blockId\":\"17oh74\",\"blockUniqueClass\":\"lazyblock-text-full-width-17oh74\"} \/-->\n\n<!-- wp:image {\"align\":\"center\",\"id\":9974,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image aligncenter size-large\"><img src=\"https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2024\/11\/GIRLBEAR-SPAIN_04_1920\u200a\u00d7\u200a960-1024x512.jpg\" alt=\"\" class=\"wp-image-9974\" \/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:lazyblock\/two-column-side-by-side-text-inline-image-button {\"items\":\"%5B%7B%22text%22:%22%3Cp%3EThe%20Madrid%20office%20of%20VCCP%20is%20the%20third%20in%20the%20international%20network%20to%20launch%20Girl\\u0026amp;Bear,%20with%20its%20headquarters%20in%20London%20and%20opening%20in%20Prague%20in%202023.%3C\/p%3E%5Cn%3Cp%3EAddressing%20the%20modern%20production%20dilemma%20of%20excellence%20versus%20large-scale%20efficiency,%20Girl\\u0026amp;Bear%20will%20offer%20tailored%20solutions%20for%20each%20client,%20adapting%20to%20the%20specific%20needs%20of%20every%20project.%3C\/p%3E%5Cn%3Cp%3EGirl\\u0026amp;Bear%20will%20benefit%20from%20the%20support%20of%20faith,%20VCCP%E2%80%99s%20AI-focused%20creative%20agency,%20enabling%20it%20to%20harness%20AI%E2%80%99s%20potential%20to%20produce%20with%20greater%20quality%20and%20efficiency%20across%20all%20touchpoints.%20Additionally,%20it%20will%20provide%20solutions%20to%20optimise%20the%20automated%20production%20of%20high-quality%20content%20at%20scale,%20transcreation%20and%20localisation%20for%20multi-market%20campaigns,%20as%20well%20as%20%E2%80%9Cservice%E2%80%9D%20solutions%20to%20facilitate%20the%20production%20of%20international%20campaigns%20in%20Spain.%3C\/p%3E%22%7D,%7B%22text%22:%22%3Cp%3EThis%20technology%20and%20expertise%20will%20allow%20Girl\\u0026amp;Bear%E2%80%99s%20makers%20to%20work%20more%20efficiently%20for%20Spanish%20or%20Latin%20American%20and%20international%20clients%20on%20large%20portfolio%20brands.%3C\/p%3E%5Cn%3Cp%3EGirl\\u0026amp;Bear%20Spain%20will%20initially%20work%20for%20VCCP%20Spain%E2%80%99s%20existing%20clients%20but%20will%20also%20offer%20solutions%20directly%20to%20other%20clients,%20both%20in%20Spain,%20Latin%20America,%20and%20globally.%3C\/p%3E%22%7D%5D\",\"blockId\":\"1YVLVt\",\"blockUniqueClass\":\"lazyblock-two-column-side-by-side-text-inline-image-button-1YVLVt\"} \/-->\n\n<!-- wp:image {\"align\":\"center\",\"id\":9975,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image aligncenter size-large\"><img src=\"https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2024\/11\/GIRLBEAR-SPAIN_01_B_1920\u200a\u00d7\u200a960-1024x512.jpg\" alt=\"\" class=\"wp-image-9975\" \/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp\\u003eGirl\\u0026amp;Bear Spain will be led by Eliana Cantonati, Head of Girl\\u0026amp;Bear Spain, reporting to Javier Suso (CEO of VCCP Spain) and Claire Young (CEO of Girl\\u0026amp;Bear). Jes\u00fas Mellado will take on the role of Head of Content and Design, overseeing content development and design work for Girl\\u0026amp;Bear Spain.\\u003c\/p\\u003e\\n\\u003cp\\u003eEliana Cantonati joined VCCP Spain as Client Services Director in 2019 and was promoted to Head of Account Services at VCCP Spain in 2023. She has previously worked at agencies such as VML, PS21, and Yslandia, and for high-profile clients such as Grupo Mahou San Miguel, Telef\u00f3nica, Netflix, Warner Bros, PepsiCo, Casa Tarradellas, Merck Group, and DIA. 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This new unit makes VCCP group's offering in Spain and Latin America even more relevant by providing access to world-class content production, maximum agility and efficiency in large-scale productions, and reduced complexity in the localisation of international campaigns, all while maximising local relevance.\u2019\\u003c\/em\\u003e\\u003c\/p\\u003e\",\"blockId\":\"ZpAtSH\",\"blockUniqueClass\":\"lazyblock-text-full-width-ZpAtSH\"} \/-->","post_title":"Launch of Girl&amp;Bear Spain, the content creation studio reaches the Spanish market","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"llega-girlandbear-spain-el-estudio-de-creacion-de-contenidos-de-vccp","to_ping":"","pinged":"","post_modified":"2024-11-13 16:15:59","post_modified_gmt":"2024-11-13 16:15:59","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/madrid\/?post_type=news&#038;p=9971","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}}],"hide_related_items":[],"visible_on_home_page":["1"]},"lang":"en-gb","translations":{"en-gb":10031,"es-es":10033},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/news\/10031","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/users\/23"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/media?parent=10031"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/categories?post=10031"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}