{"id":10009,"date":"2025-01-24T11:30:26","date_gmt":"2025-01-24T11:30:26","guid":{"rendered":"https:\/\/www.vccp.com\/madrid\/?post_type=news&#038;p=10009"},"modified":"2025-02-04T16:28:02","modified_gmt":"2025-02-04T16:28:02","slug":"vccp-comienza-a-trabajar-para-seagrams","status":"publish","type":"news","link":"https:\/\/www.vccp.com\/spain\/news\/2025\/jan\/vccp-comienza-a-trabajar-para-seagrams","title":{"rendered":"VCCP starts working on a project for Seagram&#8217;s"},"content":{"rendered":"<div class=\"lazyblock-text-full-width-FhuKh wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p><span style=\"font-weight: 400\">Following a competitive pitch that evaluated proposals from various agencies, VCCP has been selected by the Pernod Ricard group to collaborate with the iconic brand Seagram\u2019s. The agency will conceptualize and implement the brand\u2019s hospitality activation plan in Spain.<\/span><\/p>\n<p><span style=\"font-weight: 400\">This assignment marks the beginning of the relationship between VCCP\u2019s Madrid office and Pernod Ricard, reinforcing VCCP\u2019s position as a leading creative agency by adding one of the most prestigious spirits brands to its portfolio.<\/span><\/p>\n<p><span style=\"font-weight: 400\">After being awarded the account in November 2024, the agency has been working on conceptualizing and implementing Seagram\u2019s activation plan in Spain, which will roll out during 2025. This plan will bring the brand\u2019s value proposition and unique personality, embodied in the slogan &#8220;That&#8217;s the New York Way,&#8221; to life through brand activations.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Distributed by Pernod Ricard in Spain, Seagram\u2019s Gin is the market leader in its category. An authentically American premium gin with over 70 years of history.<\/span><\/p>\n<p><b>Laura Judit Rodr\u00edguez<\/b><span style=\"font-weight: 400\">, Brand Manager for Seagram\u2019s in Spain, comments:<\/span><span style=\"font-weight: 400\"><br \/><\/span><span style=\"font-weight: 400\">\u201cVCCP captivated us with their creativity from the very first moment of a highly competitive pitch. At Seagram\u2019s, we are passionate about innovating and collaborating with diverse agencies to continue developing our brand platform, \u2018That&#8217;s the New York Way.\u2019 We couldn\u2019t have chosen a better partner.<\/span><span style=\"font-weight: 400\"><br \/><\/span><span style=\"font-weight: 400\">The collaboration has been incredibly enriching, and we are confident that this relationship will be long-lasting. Lastly, we must highlight the significant role of our procurement department throughout the process, led by Iliana Rodr\u00edguez, marketing procurement expert at Pernod Ricard Spain.\u201d<\/span><\/p>\n<p><b>Javier Suso<\/b><span style=\"font-weight: 400\">, CEO of VCCP Spain, highlights the importance of this account for VCCP:<\/span><span style=\"font-weight: 400\"><br \/><\/span><span style=\"font-weight: 400\">\u201cAt VCCP, we are very excited to join the Seagram\u2019s team, a brand that has achieved leadership in its category in Spain through excellent work. We are confident that this marks the beginning of a long and successful relationship, both with Seagram\u2019s and the Pernod Ricard group, based on innovation and creative excellence.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400\">Seagram\u2019s Gin is a classic with character\u2014dry and straightforward, with a pale color, herbal aroma, citrus notes, and a smooth flavor. It is a timeless gin aimed at people who know what they want and how to get it. It speaks to cosmopolitan spirits who seek and enjoy a quality drink without pretense. A gin for all lovers of modern elegance. Authentically original and perfect, not defined by time but tied to a specific place: New York.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Following a competition in which proposals from different agencies were evaluated, VCCP has been selected by the Pernod Ricard Group to collaborate with the iconic Seagram&#8217;s brand on the ideation and implementation of the brand&#8217;s on-trade activation plan in Spain.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">This assignment, which marks the beginning of the relationship between VCCP&#8217;s Madrid office and the Pernod Ricard group, reinforces VCCP&#8217;s position as one of the creative agencies of reference, adding to its portfolio one of the most prestigious brands in the spirits sector.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Following the assignment of this project in November 2024, the agency has been working on the ideation and implementation of the Seagram&#8217;s activation plan in Spain, which will be launched in 2025. This plan will convey the brand&#8217;s value proposition and personality, embodied in the claim \u201cThat&#8217;s the New York Way,\u201d through brand activations.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Distributed by Pernod Ricard in Spain, Seagram&#8217;s Gin is the leading gin brand in terms of market share. An authentically American premium gin, with more than 70 years of history.\u00a0\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Laura Judit Rodr\u00edguez, Seagram&#8217;s Brand Manager in Spain comments: \u201cVCCP captivated us with its creativity from the very first moment of a highly competitive pitch. At Seagram&#8217;s, we are passionate about innovating and collaborating with diverse agencies to further develop our brand platform, That&#8217;s the New York Way. We couldn&#8217;t have chosen a better partner.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Javier Suso, CEO of VCCP in Spain, highlights the relevance of this account for VCCP: \u201cAt VCCP we are very excited to collaborate with the Seagram&#8217;s team, a brand that has achieved leadership in its category in Spain by doing an excellent job\u201d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Seagram&#8217;s Gin is a classic with personality, dry and without artifice, with a pale color, herbal aroma with citrus notes and a smooth taste. It is a timeless gin aimed at people who know what they want and how to get it. Cosmopolitan spirits who seek and enjoy a good drink without artifice. A gin aimed at all lovers of modern elegance. An authentically original and perfect gin, with no definite time, but with a specific space: New York.<\/span><\/p>\n  <\/div>\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"template":"","categories":[191],"class_list":["post-10009","news","type-news","status-publish","hentry","category-agency-news"],"acf":{"author":false,"capability_ids":["3497","3502"],"client_id":"","hero_video":"","hero_image":{"ID":10010,"id":10010,"title":"POST_VCCPxSEAGRAMS_1920x960","filename":"POST_VCCPxSEAGRAMS_1920x960-scaled.jpg","filesize":347641,"url":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/01\/POST_VCCPxSEAGRAMS_1920x960-scaled.jpg","link":"https:\/\/www.vccp.com\/spain\/news\/2025\/jan\/vccp-comienza-a-trabajar-para-seagrams\/attachment\/post_vccpxseagrams_1920x960","alt":"","author":"23","description":"","caption":"","name":"post_vccpxseagrams_1920x960","status":"inherit","uploaded_to":10009,"date":"2025-01-24 11:13:04","modified":"2025-01-24 11:13:04","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/spain\/wp-includes\/images\/media\/default.png","width":2560,"height":1280,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/01\/POST_VCCPxSEAGRAMS_1920x960-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/01\/POST_VCCPxSEAGRAMS_1920x960-300x150.jpg","medium-width":300,"medium-height":150,"medium_large":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/01\/POST_VCCPxSEAGRAMS_1920x960-768x384.jpg","medium_large-width":640,"medium_large-height":320,"large":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/01\/POST_VCCPxSEAGRAMS_1920x960-1024x512.jpg","large-width":640,"large-height":320,"1536x1536":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/01\/POST_VCCPxSEAGRAMS_1920x960-1536x768.jpg","1536x1536-width":1536,"1536x1536-height":768,"2048x2048":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/01\/POST_VCCPxSEAGRAMS_1920x960-2048x1024.jpg","2048x2048-width":2048,"2048x2048-height":1024,"Header":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/01\/POST_VCCPxSEAGRAMS_1920x960-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/01\/POST_VCCPxSEAGRAMS_1920x960-1920x960.jpg","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/01\/POST_VCCPxSEAGRAMS_1920x960-768x768.jpg","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/01\/POST_VCCPxSEAGRAMS_1920x960-307x615.jpg","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/01\/POST_VCCPxSEAGRAMS_1920x960-768x960.jpg","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/01\/POST_VCCPxSEAGRAMS_1920x960-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/01\/POST_VCCPxSEAGRAMS_1920x960-768x768.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/01\/POST_VCCPxSEAGRAMS_1920x960-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2025\/01\/POST_VCCPxSEAGRAMS_1920x960-307x615.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta_title":"VCCP comienza a trabajar para Seagram\u2019s ","meta-description":"VCCP se encargar\u00e1 de trasladar la propuesta de valor de la marca, materializado en el claim \u201cThat's the New York Way\u201d, a trav\u00e9s de activaciones de marca.","og-image":false,"twitter-site":"","twitter-card":"","twitter-image-alt":"","news_id":"191","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":9989,"post_author":"23","post_date":"2024-11-25 11:24:38","post_date_gmt":"2024-11-25 11:24:38","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp\\u003eIn its quest to solidify its position as Europe\u2019s leading Spanish beer, San Miguel has launched an innovative campaign in the UK: \\u003cstrong\\u003e\u201cSummer Saving Time\u201d\\u003c\/strong\\u003e. Developed in collaboration with \\u003cstrong\\u003eVCCP Spain\\u003c\/strong\\u003e, this initiative aims to \\u0022gift\\u0022 Londoners an extra hour and a half of sunlight, capturing the warm and vibrant essence of Spanish culture and bringing it directly to the heart of London.\\u003c\/p\\u003e\",\"blockId\":\"Z1fvuxe\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z1fvuxe\"} \/-->\n\n<!-- wp:image {\"align\":\"center\",\"id\":9992,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image aligncenter size-large\"><img src=\"https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2024\/11\/San-Miguel-112-Tabernacle-Final-03_MURAL_DAYTIME_14-1024x512.jpg\" alt=\"\" class=\"wp-image-9992\" \/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:lazyblock\/two-column-side-by-side-text-inline-image-button {\"items\":\"%5B%7B%22text%22:%22%3Cp%3EThe%20campaign%20centers%20around%20a%20spectacular%20artistic%20intervention%20on%20Europe%E2%80%99s%20largest%20advertising%20mural,%20located%20in%20the%20iconic%20Shoreditch%20district.%20This%20mural,%20designed%20by%20renowned%20Spanish%20artist%20%3Cstrong%3EAsis%20Percales%3C\/strong%3E%20and%20executed%20by%20%3Cstrong%3EGlobal%20Street%20Art%3C\/strong%3E,%20transforms%20the%20urban%20space%20into%20a%20vibrant%20tribute%20to%20the%20warmth%20and%20vitality%20of%20Spain.%20Additionally,%20the%20mural%20will%20feature%20a%20dazzling%20daily%20light%20show%20from%20October%2024th%20to%20November%203rd,%20lighting%20up%20the%20streets%20and%20uplifting%20spirits%20as%20daylight%20hours%20shorten.%3C\/p%3E%22%7D,%7B%22text%22:%22%3Cp%3EThis%20comprehensive%20campaign%20strategy%20includes%20multiple%20elements:%3C\/p%3E%5Cn%3Cul%3E%5Cn%3Cli%3E%3Cstrong%3EDigital%20campaign%3C\/strong%3E%20developed%20with%20%3Cstrong%3EZenith%20Media%3C\/strong%3E,%20designed%20to%20amplify%20the%20reach%20of%20the%20message.%3C\/li%3E%5Cn%3Cli%3E%3Cstrong%3ECollaborations%20with%20local%20influencers%3C\/strong%3E,%20managed%20by%20the%20PR%20and%20communication%20agency%20%3Cstrong%3EHeadland%3C\/strong%3E,%20creating%20direct%20connections%20with%20British%20consumers.%3C\/li%3E%5Cn%3Cli%3E%3Cstrong%3EPoint-of-sale%20promotions%3C\/strong%3E%20through%20cashback%20activations,%20encouraging%20direct%20interaction%20with%20the%20brand.%3C\/li%3E%5Cn%3C\/ul%3E%22%7D%5D\",\"blockId\":\"ZM9nEU\",\"blockUniqueClass\":\"lazyblock-two-column-side-by-side-text-inline-image-button-ZM9nEU\"} \/-->\n\n<!-- wp:image {\"align\":\"center\",\"id\":9993,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image aligncenter size-large\"><img src=\"https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2024\/11\/Captura-de-Pantalla-2024-11-25-a-las-12.16.00-1024x462.png\" alt=\"\" class=\"wp-image-9993\" \/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp\\u003eAdditionally, a dynamic platform (\\u003cstrong\\u003e\\u003ca href=\\u0022http:\/\/www.seekingthespanishsunshine.co.uk\\u0022\\u003ewww.seekingthespanishsunshine.co.uk\\u003c\/a\\u003e\\u003c\/strong\\u003e) was created to complement the campaign's central concept. The website features two interactive modes: when the mural is illuminated in real-time, the site appears in vibrant colors; when it\u2019s not lit, the site shifts to black and white, maintaining a visual and emotional connection with the artistic intervention.\\u003c\/p\\u003e\",\"blockId\":\"Z1L2clf\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z1L2clf\"} \/-->\n\n<!-- wp:image {\"align\":\"center\",\"id\":9994,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image aligncenter size-large\"><img src=\"https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2024\/11\/San-Miguel-112-Tabernacle-Final-03_MURAL_NIGHT-TIME_23-1024x512.jpg\" alt=\"\" class=\"wp-image-9994\" \/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp\\u003eThe \\u003cstrong\\u003e\u201cSummer Saving Time\u201d\\u003c\/strong\\u003e campaign, part of San Miguel\u2019s global strategy \\u003cstrong\\u003e\u201cHere\u2019s to the Seekers\u201d\\u003c\/strong\\u003e, reflects the brand\u2019s and \\u003cstrong\\u003eVCCP Spain\u2019s\\u003c\/strong\\u003e commitment to delivering meaningful experiences that resonate with their consumers. This ambitious project not only strengthens San Miguel\u2019s identity as a global cultural icon but also demonstrates the power of creativity to transform spaces and connect with emotions.\\u003c\/p\\u003e\\n\\u003cp\\u003eFrom the spectacular large-scale mural to the digital and PR initiatives, every element of the campaign works in harmony to transport Londoners to the warm essence of Spain, reminding them there\u2019s always a way to enjoy a little more sunshine.\\u003c\/p\\u003e\",\"blockId\":\"Z9ijfv\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z9ijfv\"} \/-->","post_title":"Bringing the Spanish Sun to London","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"san-miguel-regala-una-hora-y-media-de-sol-a-los-londinenses","to_ping":"","pinged":"","post_modified":"2024-11-25 11:29:33","post_modified_gmt":"2024-11-25 11:29:33","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/madrid\/?post_type=work&#038;p=9989","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":9792,"post_author":"23","post_date":"2023-05-10 09:41:13","post_date_gmt":"2023-05-10 08:41:13","post_content":"<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22video-source%22:%22youtube%22,%22video-id%22:%22AsFiGVO11NY%22%7D%5D\",\"blockId\":\"1RdaM4\",\"blockUniqueClass\":\"lazyblock-carousel-1RdaM4\"} \/-->\n\n<!-- wp:lazyblock\/two-column-side-by-side-text-inline-image-button {\"items\":\"%5B%7B%22text%22:%22%3Cp%3EExcessive%20speeding%20behind%20the%20wheel%20causes%20one%20in%20every%20four%20traffic%20accident%20fatalities,%20resulting%20in%20over%204,500%20deaths%20in%20the%20last%20decade.%3C\/p%3E%5Cn%3Cp%3EMillions%20of%20people%20listen%20to%20RockFM%20every%20day%20from%20their%20cars,%20which%20is%20why%20RockFM%20(one%20of%20the%20most%20popular%20thematic%20radio%20stations%20in%20Spain,%20with%20nearly%20one%20million%20daily%20listeners)%20and%20Alejo%20Stivel,%20leader%20of%20the%20legendary%20group%20Tequila%20and%20presenter%20of%20the%20program%20%5C%22M%C3%BAsica%20para%20Animales%5C%22%20on%20RockFM,%20had%20to%20do%20something%20about%20it.%3C\/p%3E%5Cn%3Cp%3EThe%20SpeedyRock.FM%20platform,%20conceived%20by%20the%20agency%20VCCP%20Spain,%20is%20born%20with%20the%20aim%20of%20raising%20awareness%20among%20drivers%20about%20the%20importance%20of%20respecting%20speed%20limits.%3C\/p%3E%22%7D,%7B%22text%22:%22%3Cp%3EIt%20is%20the%20first%20playlist%20that,%20when%20it%20detects%20that%20the%20maximum%20speed%20limit%20is%20exceeded,%20accelerates%20the%20tempo%20of%20the%20currently%20playing%20song%20and%20sends%20a%20message%20from%20Alejo%20Stivel,%20requesting%20the%20driver%20to%20ease%20off%20the%20accelerator%20pedal%20to%20continue%20enjoying%20the%20best%20Rock%20\\u0026amp;%20Roll.%3C\/p%3E%5Cn%3Cp%3EThe%20developed%20platform%20uses%20a%20geolocation%20API%20that,%20upon%20acceptance%20of%20its%20use,%20accesses%20the%20smartphone's%20positioning%20and%20calculates%20the%20vehicle's%20speed.%20By%20using%20a%20temporal%20synchronization%20method%20such%20as%20SNTP,%20the%20song's%20beats%20accelerate%20proportionally%20to%20the%20vehicle's%20speed%20when%20the%20maximum%20speed%20limit%20is%20exceeded.%3C\/p%3E%5Cn%3Cp%3EThe%20playlist,%20available%20on%20SpeedyRock.FM%20(a%20web%20app%20available%20for%20iOS%20and%20Android),%20consists%20of%20Rock%20\\u0026amp;%20Roll%20classics%20personally%20selected%20by%20Alejo%20Stivel.%3C\/p%3E%22%7D%5D\",\"blockId\":\"1E24BJ\",\"blockUniqueClass\":\"lazyblock-two-column-side-by-side-text-inline-image-button-1E24BJ\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22FOTO%203_MO%CC%81VIL%22,%22caption%22:%22%22,%22description%22:%22%22,%22id%22:9793,%22link%22:%22https:\/\/www.vccp.com\/madrid\/work\/rock-fm\/speedyrock-fm-acelera-la-musica-si-te-pasas-de-velocidad\/attachment\/foto-3_movil%22,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2023\/05\/FOTO-3_MO%CC%81VIL.jpg%22,%22sizes%22:%7B%22thumbnail%22:%7B%22height%22:150,%22width%22:150,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2023\/05\/FOTO-3_MO%CC%81VIL-150x150.jpg%22,%22orientation%22:%22landscape%22%7D,%22medium%22:%7B%22height%22:150,%22width%22:300,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2023\/05\/FOTO-3_MO%CC%81VIL-300x150.jpg%22,%22orientation%22:%22landscape%22%7D,%22large%22:%7B%22height%22:320,%22width%22:640,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2023\/05\/FOTO-3_MO%CC%81VIL-1024x512.jpg%22,%22orientation%22:%22landscape%22%7D,%22full%22:%7B%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2023\/05\/FOTO-3_MO%CC%81VIL.jpg%22,%22height%22:960,%22width%22:1920,%22orientation%22:%22landscape%22%7D%7D%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22FOTO%202_TECNO%CC%81LOGO%22,%22caption%22:%22%22,%22description%22:%22%22,%22id%22:9794,%22link%22:%22https:\/\/www.vccp.com\/madrid\/?attachment_id=9794%22,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2023\/05\/FOTO-2_TECNO%CC%81LOGO.jpg%22,%22sizes%22:%7B%22thumbnail%22:%7B%22height%22:150,%22width%22:150,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2023\/05\/FOTO-2_TECNO%CC%81LOGO-150x150.jpg%22,%22orientation%22:%22landscape%22%7D,%22medium%22:%7B%22height%22:150,%22width%22:300,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2023\/05\/FOTO-2_TECNO%CC%81LOGO-300x150.jpg%22,%22orientation%22:%22landscape%22%7D,%22large%22:%7B%22height%22:320,%22width%22:640,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2023\/05\/FOTO-2_TECNO%CC%81LOGO-1024x512.jpg%22,%22orientation%22:%22landscape%22%7D,%22full%22:%7B%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2023\/05\/FOTO-2_TECNO%CC%81LOGO.jpg%22,%22height%22:960,%22width%22:1920,%22orientation%22:%22landscape%22%7D%7D%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22FOTO%201_ALEJO%22,%22caption%22:%22%22,%22description%22:%22%22,%22id%22:9795,%22link%22:%22https:\/\/www.vccp.com\/madrid\/?attachment_id=9795%22,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2023\/05\/FOTO-1_ALEJO.jpg%22,%22sizes%22:%7B%22thumbnail%22:%7B%22height%22:150,%22width%22:150,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2023\/05\/FOTO-1_ALEJO-150x150.jpg%22,%22orientation%22:%22landscape%22%7D,%22medium%22:%7B%22height%22:150,%22width%22:300,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2023\/05\/FOTO-1_ALEJO-300x150.jpg%22,%22orientation%22:%22landscape%22%7D,%22large%22:%7B%22height%22:320,%22width%22:640,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2023\/05\/FOTO-1_ALEJO-1024x512.jpg%22,%22orientation%22:%22landscape%22%7D,%22full%22:%7B%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2023\/05\/FOTO-1_ALEJO.jpg%22,%22height%22:960,%22width%22:1920,%22orientation%22:%22landscape%22%7D%7D%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22FOTO%204_CIERRE%22,%22caption%22:%22%22,%22description%22:%22%22,%22id%22:9796,%22link%22:%22https:\/\/www.vccp.com\/madrid\/?attachment_id=9796%22,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2023\/05\/FOTO-4_CIERRE.jpg%22,%22sizes%22:%7B%22thumbnail%22:%7B%22height%22:150,%22width%22:150,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2023\/05\/FOTO-4_CIERRE-150x150.jpg%22,%22orientation%22:%22landscape%22%7D,%22medium%22:%7B%22height%22:150,%22width%22:300,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2023\/05\/FOTO-4_CIERRE-300x150.jpg%22,%22orientation%22:%22landscape%22%7D,%22large%22:%7B%22height%22:320,%22width%22:640,%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2023\/05\/FOTO-4_CIERRE-1024x512.jpg%22,%22orientation%22:%22landscape%22%7D,%22full%22:%7B%22url%22:%22https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2023\/05\/FOTO-4_CIERRE.jpg%22,%22height%22:960,%22width%22:1920,%22orientation%22:%22landscape%22%7D%7D%7D%7D%5D\",\"arrow-controls\":true,\"blockId\":\"ZBKMcr\",\"blockUniqueClass\":\"lazyblock-carousel-ZBKMcr\"} \/-->","post_title":"SpeedyRock.FM speeds up the music if you over speed","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"speedyrock-fm-acelera-la-musica-si-te-pasas-de-velocidad","to_ping":"","pinged":"","post_modified":"2023-05-12 09:33:17","post_modified_gmt":"2023-05-12 08:33:17","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/madrid\/?post_type=work&#038;p=9792","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":9417,"post_author":"23","post_date":"2021-11-03 10:00:00","post_date_gmt":"2021-11-03 10:00:00","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eVCCP Group, the challenger global network, has today announced the launch of a global content creation studio named \\u003c\\\/span\\u003e\\u003cb\\u003eGirl\\u0026amp;Bear\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e. \\u003c\\\/span\\u003e\\u003cb\\u003eGirl\\u0026amp;Bear \\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ebecomes the new home to makers from across the VCCP network and will deliver world-class content creation, global production services and a bespoke technology solution.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u00a0\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eSpanning the full range of content production, the studio\\u2019s capabilities will include film, audio, design, print, photographic and digital production and brings together 250 makers with VCCP\\u2019s expertise and focus on craft. Alongside the makers within the studio, Girl\\u0026amp;Bear will continue to work with production partners to ensure access to the best talent in the industry.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u00a0\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eChallenging the modern production dilemma of choosing between beautifully crafted creative, or efficient delivery of assets at scale, Girl\\u0026amp;Bear will deliver craft without compromise. Their proprietary software, \\u2018The Pathway\\u2019 will enable technology and a human approach to work seamlessly together enabling cutting-edge content creation, adaptation and transcreation or, increasingly, more personalised content delivered through the clever use of data. The system is designed to guide clients through the increasingly complicated world of multi-format, multi-language and dynamic creative production and enable the delivery of crafted work at scale and pace, across all channels. Bringing cutting-edge technology and automation into the production process in the right way, at the right moments will ensure Girl \\u0026amp; Bear\\u2019s makers around the world can work more efficiently as well as give clients a seamless delivery experience.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u00a0\\u003c\\\/span\\u003e\\u003cb\\u003eGirl\\u0026amp;Bear \\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ewill service VCCP\\u2019s global network, offering clients borderless content production across eight markets including London, where it is headquartered, Madrid, Prague, San Francisco, New York, Singapore, Sydney and Shanghai. Girl\\u0026amp;Bear will also offer cost-efficient production at scale in every region of the world through offshore solutions which will be run out of the Czech Republic, South Africa and Asia Pacific.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u00a0\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eBrought together by a team of passionate makers, Girl\\u0026amp;Bear will be led by Managing Director, Claire Young, Executive Head of Production, Anthony Austin and Global Head of Operations, Dan Montalbano. Young has over 20 years of production experience working at some of the industry\\u2019s most well respected creative agencies including Mother, exposure, JWT, and has led production for VCCP London for the last six years. Montalbano has led global operations for the VCCP Group for the last two years and brings both client-side and top-tier London agency experience from brands including National Geographic, Barclays and agencies Razorfish and AKQA.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u00a0\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe team is joined by new hire Austin, who brings a wealth of experience in building production studios within creative agencies, firstly at Mother London, before going on to found Black Sheep Studios at BBH, where he subsequently took the BBH London ECD role.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u00a0\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe Girl\\u0026amp;Bear senior leadership team will report into VCCP London\\u2019s Chief Executive Officer, Andrew Peake and VCCP\\u2019s Group Chief Creative Officer, Darren Bailes.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u00a0\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eGirl\\u0026amp;Bear launches with a large portfolio of clients including Domino\\u2019s, O2 and White Claw. Recent celebrated campaigns include Domin-oh-hoo-hoo for Domino\\u2019s and The O2 in Fortnite Creative for O2\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\",\"blockId\":\"Z2vhy4p\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z2vhy4p\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22Bear%20\\u0026amp;%20Girl%22,%22title%22:%221920x1080_Bear_Girl%22,%22caption%22:%22%22,%22id%22:9418,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/madrid\\\/news\\\/2021\\\/nov\\\/nuevo-estudio-de-produccion-de-contenidos-a-nivel-global-girl-and-bear\\\/attachment\\\/1920x1080_bear_girl%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/madrid\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2021\\\/11\\\/1920x1080_Bear_Girl.jpg%22%7D%7D%5D\",\"blockId\":\"Z2iwUtM\",\"blockUniqueClass\":\"lazyblock-carousel-Z2iwUtM\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"Content creation and production is something we have always offered to our clients and as the making arm of VCCP, Girl\\u0026amp;Bear now elevates our production offering globally, bringing further cohesion to our Group, and a challenger proposition to other networks. All brought to the market by an extremely talented leadership team who all bring different skills to the table, working towards one common goal to bring fresh thinking and new ideas to how we make.\",\"quotee\":\"Founding Partner and Group CEO at VCCP, Adrian Coleman\",\"blockId\":\"1TfC3W\",\"blockUniqueClass\":\"lazyblock-quote-full-width-1TfC3W\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"For us \\u2018how\\u2019 we make things is just as important as \\u2018what\\u2019 we make for clients. I\\u2019ve always wanted to reimagine production and creating Girl\\u0026amp;Bear has enabled us to supercharge our making offering and evolve the industry model. We know that creativity is a business multiplier and we believe that great production doesn't need to be a choice between pace, scale and craft - we\\u2019re in the business of \\u2018and\\u2019. World class integration is something that VCCP is famous for, and with Girl\\u0026amp;Bear we are now in an even stronger position than ever to deliver on that promise.\",\"quotee\":\"MD at Girl\\u0026amp;Bear, Claire Young\",\"blockId\":\"26HBoj\",\"blockUniqueClass\":\"lazyblock-quote-full-width-26HBoj\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp\\u003e\\u003cb\\u003eAnthony Austin, Executive Head of Production at Girl\\u0026amp;Bear \\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003enoted, \\u201cVCCP has always produced beautifully crafted work. With Girl\\u0026amp;Bear we will build on this legacy, while bringing a fresh approach to production through new ways of making, new technologies, new formats and always seeking out the best and most exciting talent. Girl\\u0026amp;Bear empowers our makers to have a louder voice within the advertising ecosystem. They are an energetic, highly-skilled and passionate bunch, and I\\u2019m excited to be joining the team.\\u201d\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u00a0\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eTalking about Girl\\u0026amp;Bear\\u2019s mission, Young continued: \\u201cAs the challenger content studio we also wanted to address other areas of production we felt weren\\u2019t working, and change them for the better. Our ambition is to put our people and the planet right at the heart of our business, and we\\u2019ve created what we call our \\u2018Be Nice\\u2019 policy which outlines our guiding principles. We\\u2019re committed to sustainable practices in all that we do and we\\u2019re excited to be working with Greenshoot and AdGreen to ensure all production is made in the most sustainable way possible.\\u201d\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u00a0\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eGirl\\u0026amp;Bear are also working with VCCP Group towards achieving B-Corp status.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u00a0\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eCommitted to uncovering, supporting and attracting new and diverse talent both in front of and behind the lens, Girl\\u0026amp;Bear are working with partners Free The Bid, BRiM, Justrunners, Brixton Finishing School and SCA to help create a diverse and inclusive workforce. In November they will host the Shiny Awards, which champions underrepresented directors.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u00a0\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eFor more information about Girl\\u0026amp;Bear, visit\\u003c\\\/span\\u003e\\u003ca href=\\u0022http:\\\/\\\/www.wearegirlandbear.com\\u0022\\u003e \\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ewww.wearegirlandbear.com\\u003c\\\/span\\u003e\\u003c\\\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\",\"blockId\":\"1RAvBA\",\"blockUniqueClass\":\"lazyblock-text-full-width-1RAvBA\"} \/-->","post_title":"VCCP Group supercharges production offering with launch of global content creation studio, Girl&amp;Bear","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"nuevo-estudio-de-produccion-de-contenidos-a-nivel-global-girl-and-bear","to_ping":"","pinged":"","post_modified":"2021-11-04 09:58:11","post_modified_gmt":"2021-11-04 09:58:11","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/madrid\/?post_type=news&#038;p=9417","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}}],"hide_related_items":[],"visible_on_home_page":["1"]},"lang":"en-gb","translations":{"en-gb":10009,"es-es":10011},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/news\/10009","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/users\/23"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/media?parent=10009"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/categories?post=10009"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}