{"id":9756,"date":"2026-04-21T11:57:31","date_gmt":"2026-04-21T10:57:31","guid":{"rendered":"https:\/\/www.vccp.com\/singapore\/?post_type=work&p=9756"},"modified":"2026-04-21T11:57:31","modified_gmt":"2026-04-21T10:57:31","slug":"tailored-to-fly","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/singapore\/work\/cathay-pacific\/tailored-to-fly","title":{"rendered":"Tailored to Fly"},"content":{"rendered":"
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We\u2019ve launched Tailored to Fly, a documentary marking Cathay Pacific\u2019s 80th anniversary. The film traces the evolution of Cathay’s uniforms, using fashion as a lens to tell a broader story of service, pride and identity.<\/p>\n

Spanning eight decades, each new Cathay uniform reflected its moment in time, from Pierre Balmain\u2019s sharp tailoring to Eddie Lau\u2019s contemporary Asian elegance. More than a marker of the airline\u2019s visual identity, Cathay Pacific’s uniform has evolved alongside changing tastes, attitudes and the world around it.<\/p>\n

Through personal stories and shared memories, viewers get to explore how the uniform came to represent something deeper for the Cathay crew: a sense of professionalism, composure and pride, shaped by the care they bring to the role every day.<\/p>\n

By weaving together design history and lived experience, the film reveals how Cathay\u2019s signature look has become inseparable from the service it represents. What emerges is not simply a story about how an airline has dressed over the years, but about how a standard of care has been carried forward, worn with quiet confidence across generations.<\/p>\n

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