{"id":9689,"date":"2026-01-14T06:43:24","date_gmt":"2026-01-14T06:43:24","guid":{"rendered":"https:\/\/www.vccp.com\/singapore\/?post_type=work&#038;p=9689"},"modified":"2026-01-14T06:44:53","modified_gmt":"2026-01-14T06:44:53","slug":"stadio-palermo","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/singapore\/work\/puma\/stadio-palermo","title":{"rendered":"Stadio Palermo"},"content":{"rendered":"<div class=\"lazyblock-text-full-width-Z2m63BP wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p style=\"text-align: left;\"><strong>PUMA<\/strong> launched its first ever PUMA Palermo Pop-up store in Southeast Asia in Bangkok, located at centralwOrld.<br \/><br \/>The pop-up store will ran for one week as it reintroduces and celebrates the return of one of PUMA\u2019s most iconic archive piece \u2013 the Palermo. It served as a portal into the vibrant and effortlessly playful universe of PUMA Palermo. Stepping into the space, guests will be transported onto a journey that evokes the essence of Palermo while paying homage to the coastal capital of Sicily in which the Palermo was proudly named after. We created, designed and executed Stadio Palermo in-house, together with the communications that ran across Singapore and Thailand, spanning Print, OOH, and Digital.<\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-video-Z27Y9KC wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/1154079377?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0&amp;h=adff6f2706\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-2lpXrn wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p style=\"text-align: left;\">Stadio Palermo features multiple larger than life installations, including an incredibly detailed 13 ft long PUMA Palermo sneaker that took over 5 Thai craftsmen over 300 manhours to meticulously create. A functional life-sized foosball court was also created, alongside tiered terrace stands that are synonymous with the terrace culture that the PUMA Palermo was made famous by. Guests are welcome to immerse themselves within the foosball court by being the players themselves.<\/p>\n<p style=\"text-align: left;\">The double storey-ed Stadio Palermo also housed a shoe customisation workshop, curated by Thai artist Silapa Chantararat of Bad Rabbit Music From Heaven. Visitors who purchased a pair of PUMA Palermo received the opportunity to have their shoes individualized and customized by Chantararat. Stadio Palermo welcomed 560 guests including members of the Media, KOLs, Trade Partners, and celebrities from Thailand, Singapore, Indonesia, Malaysia and the Philippines.<\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-images-1KedgV wp-block-lazyblock-two-column-images\"><section class=\"fullwidth\">\n  <div class=\"container container--spaced-sm\">\n\n    <div class=\"row\" data-aos=\"fade-up\">\n      \n            <div class=\"col-md-6\">\n        <div class=\"grid-item grid-item--square\">\n\n          <picture>\n            <source data-srcset=\"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Website-image-01-4.jpg 768w\">\n            <img data-src=\"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Website-image-01-4.jpg\" alt=\"\" class=\"lazyload img-fluid grid-item-img\">\n          <\/picture>\n\n        <\/div>\n      <\/div>\n            <div class=\"col-md-6\">\n        <div class=\"grid-item grid-item--square\">\n\n          <picture>\n            <source data-srcset=\"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Website-image-03-5.jpg 768w\">\n            <img data-src=\"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Website-image-03-5.jpg\" alt=\"\" class=\"lazyload img-fluid grid-item-img\">\n          <\/picture>\n\n        <\/div>\n      <\/div>\n            \n    <\/div>\n\n  <\/div>\n<\/section>\n<\/div>\n\n<div class=\"lazyblock-text-full-width-fCyAi wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p style=\"text-align: left;\">Stepping into the space, visitors will get to engage with the pop-up&#8217;s interactive features that were inspired by Palermo while paying homage to the coastal capital of Sicily, the place the Palermo was named after.<\/p>\n<p style=\"text-align: left;\">\u201cI am thrilled to unveil our inaugural PUMA Palermo pop-up in Bangkok, marking a historic first for Southeast Asia. Our vision is to immerse visitors in the rich Italian heritage of PUMA Palermo through an unforgettable, larger-than-life experience,&#8221; said Eleanor Wang, director of marketing at PUMA Southeast Asia.<\/p>\n<p style=\"text-align: left;\">&#8220;With this pop-up, we&#8217;re not just bringing back Palermo; we&#8217;re creating a timeless, experiential journey that celebrates its status as a forever classic,&#8221; she added.<\/p>\n<p style=\"text-align: left;\">Stadio Palermo was conceptualised, designed and executed in-house together with the agency. It also handled the communications that ran across Singapore and Thailand, spanning print, OOH, and digital.<\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-Z2d6KKI wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        Our vision is to immerse visitors in the rich Italian heritage of PUMA Palermo through an unforgettable, larger-than-life experience \n        <cite>Eleanor Wang, director of marketing at PUMA Southeast Asia<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":77,"template":"","class_list":["post-9689","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988"],"client_id":"9675","hero_video":"","hero_image":{"ID":9692,"id":9692,"title":"Artboard 2","filename":"Artboard-2-1.jpg","filesize":859512,"url":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Artboard-2-1.jpg","link":"https:\/\/www.vccp.com\/singapore\/work\/puma\/stadio-palermo\/attachment\/artboard-2-2","alt":"","author":"77","description":"","caption":"","name":"artboard-2-2","status":"inherit","uploaded_to":9689,"date":"2026-01-13 20:00:39","modified":"2026-01-13 20:00:39","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/singapore\/wp-includes\/images\/media\/default.png","width":1920,"height":720,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Artboard-2-1-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Artboard-2-1-300x113.jpg","medium-width":300,"medium-height":113,"medium_large":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Artboard-2-1-768x288.jpg","medium_large-width":640,"medium_large-height":240,"large":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Artboard-2-1-1024x384.jpg","large-width":640,"large-height":240,"1536x1536":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Artboard-2-1-1536x576.jpg","1536x1536-width":1536,"1536x1536-height":576,"2048x2048":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Artboard-2-1.jpg","2048x2048-width":1920,"2048x2048-height":720,"Header":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Artboard-2-1.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Artboard-2-1.jpg","Wide-width":1920,"Wide-height":720,"Square":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Artboard-2-1-768x720.jpg","Square-width":768,"Square-height":720,"Tall":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Artboard-2-1-307x615.jpg","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Artboard-2-1-768x720.jpg","Mobile-width":768,"Mobile-height":720,"Facebook":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Artboard-2-1-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Artboard-2-1-768x720.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":720,"Grid-Item-Wide":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Artboard-2-1-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Artboard-2-1-307x615.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"Stadio Palermo","meta-description":"PUMA launched its first ever PUMA Palermo Pop-up store in Southeast Asia in Bangkok, located at centralwOrld.","social-media-image":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Social-media-image-6.jpg","relateditems":[{"relateditem":{"ID":9674,"post_author":"77","post_date":"2026-01-14 06:43:36","post_date_gmt":"2026-01-14 06:43:36","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left;\\u0022\\u003eNot a good runner? Good. There is a perception that you are a \u2018good\u2019 runner only if you hit a certain pace, distance or finish time. Let\u2019s flip the script on that.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003ePUMA SEA is creating its first-ever running commercial video that shifts the spotlight from elite athletes and podium finishes to the diverse and passionate community of everyday runners. Through the campaign, titled \u201cSee the run like we do,\u201d PUMA invites runners to celebrate their personal victories \u2013 whether it's overcoming challenges, improving health, or building resilience. This commercial video is a testament to PUMA's belief that every runner\u2019s journey is worth celebrating.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003eThis Southeast Asia-centric running commercial is aligned with the launch of the new Deviate NITRO 3 and aims to reflect PUMA\u2019s commitment to empowering runners to define their own journeys, no matter the pace or experience level.\\u003c\/p\\u003e\",\"blockId\":\"Z2m63BP\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z2m63BP\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"1154073170\",\"vimeo-unlisted-video-hash-value\":\"7b982af71e\",\"blockId\":\"Z27Y9KC\",\"blockUniqueClass\":\"lazyblock-video-Z27Y9KC\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left;\\u0022\\u003eAs the popularity of running continues to surge in the post-COVID era, Southeast Asian runners face unique challenges, from extreme humidity to a lack of established running culture and community support. PUMA understands these obstacles and is dedicated to supporting runners across the region by offering innovative products and fostering a sense of community.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003eBeyond the product, PUMA is also launching local initiatives, including the PUMA NITRO Run Club, across Malaysia, Singapore, Indonesia, Thailand and Philippines to strengthen community engagement and encourage runners of all levels.\\u003c\/p\\u003e\",\"blockId\":\"2lpXrn\",\"blockUniqueClass\":\"lazyblock-text-full-width-2lpXrn\"} \/-->\n\n<!-- wp:lazyblock\/two-column-images {\"items\":\"%5B%7B%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%22Website%20image%2002%22,%22caption%22:%22%22,%22description%22:%22%22,%22id%22:9678,%22link%22:%22https:\/\/www.vccp.com\/singapore\/?attachment_id=9678%22,%22url%22:%22https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Website-image-02-2.jpg%22,%22sizes%22:%7B%22thumbnail%22:%7B%22height%22:150,%22width%22:150,%22url%22:%22https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Website-image-02-2-150x150.jpg%22,%22orientation%22:%22landscape%22%7D,%22medium%22:%7B%22height%22:200,%22width%22:300,%22url%22:%22https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Website-image-02-2-300x200.jpg%22,%22orientation%22:%22landscape%22%7D,%22large%22:%7B%22height%22:427,%22width%22:640,%22url%22:%22https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Website-image-02-2-1024x683.jpg%22,%22orientation%22:%22landscape%22%7D,%22full%22:%7B%22url%22:%22https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Website-image-02-2.jpg%22,%22height%22:720,%22width%22:1080,%22orientation%22:%22landscape%22%7D%7D%7D%7D,%7B%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%22Website%20image%2001%22,%22caption%22:%22%22,%22description%22:%22%22,%22id%22:9677,%22link%22:%22https:\/\/www.vccp.com\/singapore\/?attachment_id=9677%22,%22url%22:%22https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Website-image-01-2.jpg%22,%22sizes%22:%7B%22thumbnail%22:%7B%22height%22:150,%22width%22:150,%22url%22:%22https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Website-image-01-2-150x150.jpg%22,%22orientation%22:%22landscape%22%7D,%22medium%22:%7B%22height%22:200,%22width%22:300,%22url%22:%22https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Website-image-01-2-300x200.jpg%22,%22orientation%22:%22landscape%22%7D,%22large%22:%7B%22height%22:427,%22width%22:640,%22url%22:%22https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Website-image-01-2-1024x683.jpg%22,%22orientation%22:%22landscape%22%7D,%22full%22:%7B%22url%22:%22https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Website-image-01-2.jpg%22,%22height%22:720,%22width%22:1080,%22orientation%22:%22landscape%22%7D%7D%7D%7D%5D\",\"blockId\":\"1KedgV\",\"blockUniqueClass\":\"lazyblock-two-column-images-1KedgV\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\u201cWe created this short video to resonate with everyday runners, not just the elite,\u201d said Eleanor Wang, marketing director at PUMA Southeast Asia.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\u201cAt PUMA, we believe running is for everyone, and we\u2019re committed to celebrating and supporting the diverse running community across Southeast Asia. By focusing on real everyday runners and their unique stories, we aim to inspire more people to embrace their own running journey as a joyful, inclusive, and judgment-free experience,\u201d she added.\\u003c\/p\\u003e\",\"blockId\":\"fCyAi\",\"blockUniqueClass\":\"lazyblock-text-full-width-fCyAi\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"We created this short video to resonate with everyday runners, not just the elite\",\"quotee\":\"Eleanor Wang, marketing director at PUMA Southeast Asia\",\"blockId\":\"Z2d6KKI\",\"blockUniqueClass\":\"lazyblock-quote-full-width-Z2d6KKI\"} \/-->","post_title":"Deviate Nitro\u2122 3","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"deviate-nitro-3","to_ping":"","pinged":"","post_modified":"2026-01-14 06:45:35","post_modified_gmt":"2026-01-14 06:45:35","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/singapore\/?post_type=work&#038;p=9674","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":9645,"post_author":"77","post_date":"2026-01-14 06:43:42","post_date_gmt":"2026-01-14 06:43:42","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left;\\u0022\\u003eBuilding on the brand promise \\u003cstrong\\u003e\u201cWhere Discovery Never Ends\u201d\\u003c\/strong\\u003e, the campaign reframes \\u003cstrong\\u003eSentosa\\u003c\/strong\\u003e as more than a leisure destination. At a time when Singapore consistently ranks among the world\u2019s most stressed cities, \u201cDiscover Your Element in Ours\u201d positions the island as a natural antidote to modern anxieties a place to slow down, reconnect, and rediscover one\u2019s true nature.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\u201cThis is not wellness tourism in the sense of spa treatments and yoga retreats,\u201d said \\u003cstrong\\u003eChris Pok, Divisional Director, Marketing \\u0026amp; Guest Experience, Sentosa Development Corporation\\u003c\/strong\\u003e. \u201cIt\u2019s about making restoration part of everyday life, and being in nature, which is almost a fundamental human need. Sentosa offers a space for regular micro-restorations that sustain our guests, long after they leave.\u201d\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\u201cSingaporeans are increasingly seeking opportunities to slow down and reconnect,\u201d Pok explained. \u201cHere at Sentosa, the experience begins once our guests step foot in the island, where they can experience a physical and mental reset, and feel alive as they immerse themselves in our natural island elements. We have also curated a new brand film that offers a glimpse at the beautiful memories made on the island every day, and we invite more of our guests to come and do the same.\u201d\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003eAt the heart of the 360\u00b0 campaign is a 90-second brand film, directed by Liz Murphy of The Sweetshop Films. Presented as a wordless visual manifesto, the film captures unscripted reactions and instinctive expressions of visitors immersed in Sentosa\u2019s natural beauty.\\u003c\/p\\u003e\",\"blockId\":\"Z2m63BP\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z2m63BP\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"1153957725\",\"vimeo-unlisted-video-hash-value\":\"3d8da9bd9a\",\"blockId\":\"Z27Y9KC\",\"blockUniqueClass\":\"lazyblock-video-Z27Y9KC\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left;\\u0022\\u003eThat narrative is extended through a series of key visuals, pairing raw human emotions with the specific elements that spark them from the glow of the setting sun to the rhythms of the sea. These executions are rolled out across Out-of-Home (OOH), digital, and social channels, with tailored adaptations for regional audiences, including China.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\u201cLife today moves at a post-human speed. With this campaign, we wanted to offer the opposite a chance to breathe. So we kept the work deliberately pared-down and elemental, capturing emotions rather than staging them, and crafting something more organic and dream-like than promotional. If there\u2019s one reaction that makes it all worthwhile, it\u2019s people saying: This feels like a Sentosa we\u2019ve never seen before,\u201d said Kevin Poh, Executive Creative Director.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003eSince taking on the remit in 2021, the agency has been behind a series of distinctive brand campaigns for Sentosa, including:\\u003c\/p\\u003e\\n\\u003cul\\u003e\\n\\u003cli style=\\u0022text-align: left;\\u0022\\u003e\u201cSentosa RestOut\u201d (2022) \u2013 a playful hijack of the ZoukOut festival.\\u003c\/li\\u003e\\n\\u003cli style=\\u0022text-align: left;\\u0022\\u003e\u201cSentosaLand\u201d (2023) \u2013 Singapore\u2019s first island destination in the metaverse.\\u003c\/li\\u003e\\n\\u003cli style=\\u0022text-align: left;\\u0022\\u003e\u201cSensoryscape\u201d (2024) \u2013 the launch of the island\u2019s new ridge-to-reef multi-sensorial walkway.\\u003c\/li\\u003e\\n\\u003c\/ul\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\u201cDiscover Your Element in Ours\u201d continues this momentum, anchoring Sentosa\u2019s long-term ambition to redefine what an island escape means for Singaporeans and international visitors alike.\\u003c\/p\\u003e\",\"blockId\":\"2lpXrn\",\"blockUniqueClass\":\"lazyblock-text-full-width-2lpXrn\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"This is not wellness tourism in the sense of spa treatments and yoga retreats. It\u2019s about making restoration part of everyday life, and being in nature, which is almost a fundamental human need.\",\"quotee\":\"Chris Pok, Divisional Director, Marketing \\u0026 Guest Experience, Sentosa Development Corporation\",\"blockId\":\"Z2d6KKI\",\"blockUniqueClass\":\"lazyblock-quote-full-width-Z2d6KKI\"} \/-->\n\n<!-- wp:lazyblock\/two-column-images {\"items\":\"%5B%7B%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%22Sentosa_campaign_poster_02%22,%22caption%22:%22%22,%22description%22:%7B%22raw%22:%22%22,%22rendered%22:%22%3Cp%20class=%5C%22attachment%5C%22%3E%3Ca%20href='https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Sentosa_campaign_poster_02.jpg'%3E%3Cimg%20loading=%5C%22lazy%5C%22%20decoding=%5C%22async%5C%22%20width=%5C%22240%5C%22%20height=%5C%22300%5C%22%20src=%5C%22https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Sentosa_campaign_poster_02-240x300.jpg%5C%22%20class=%5C%22attachment-medium%20size-medium%5C%22%20alt=%5C%22%5C%22%20srcset=%5C%22https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Sentosa_campaign_poster_02-240x300.jpg%20240w,%20https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Sentosa_campaign_poster_02.jpg%20720w%5C%22%20sizes=%5C%22auto,%20(max-width:%20240px)%20100vw,%20240px%5C%22%20\/%3E%3C\/a%3E%3C\/p%3E%5Cn%22%7D,%22id%22:9646,%22link%22:%22https:\/\/www.vccp.com\/singapore\/?attachment_id=9646%22,%22url%22:%22https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Sentosa_campaign_poster_02.jpg%22,%22sizes%22:%22%22%7D%7D,%7B%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%22Sentosa_campaign_poster_01%22,%22caption%22:%22%22,%22description%22:%7B%22raw%22:%22%22,%22rendered%22:%22%3Cp%20class=%5C%22attachment%5C%22%3E%3Ca%20href='https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Sentosa_campaign_poster_01.jpg'%3E%3Cimg%20loading=%5C%22lazy%5C%22%20decoding=%5C%22async%5C%22%20width=%5C%22240%5C%22%20height=%5C%22300%5C%22%20src=%5C%22https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Sentosa_campaign_poster_01-240x300.jpg%5C%22%20class=%5C%22attachment-medium%20size-medium%5C%22%20alt=%5C%22%5C%22%20srcset=%5C%22https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Sentosa_campaign_poster_01-240x300.jpg%20240w,%20https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Sentosa_campaign_poster_01.jpg%20720w%5C%22%20sizes=%5C%22auto,%20(max-width:%20240px)%20100vw,%20240px%5C%22%20\/%3E%3C\/a%3E%3C\/p%3E%5Cn%22%7D,%22id%22:9647,%22link%22:%22https:\/\/www.vccp.com\/singapore\/?attachment_id=9647%22,%22url%22:%22https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Sentosa_campaign_poster_01.jpg%22,%22sizes%22:%22%22%7D%7D%5D\",\"blockId\":\"1KedgV\",\"blockUniqueClass\":\"lazyblock-two-column-images-1KedgV\"} \/-->","post_title":"Discover your Element in Ours","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"discover-your-element-in-ours","to_ping":"","pinged":"","post_modified":"2026-01-14 06:45:50","post_modified_gmt":"2026-01-14 06:45:50","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/singapore\/?post_type=work&#038;p=9645","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":9682,"post_author":"77","post_date":"2026-01-14 06:43:18","post_date_gmt":"2026-01-14 06:43:18","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left;\\u0022\\u003eBroadcasted on free-to-air channels every morning, the previous version of the film was created in 2011. This marks its first change in over a decade. The two new films, titled \u2018Bersatu\u2019 (Unite) and \u2018Majulah\u2019 (Onward), focus on different aspects of the nation\u2019s story. While \u2018Bersatu\u2019 celebrates Singaporeans racial and religious harmony as well as their intergenerational rapport, \u2018Majulah\u2019 highlights their national achievements, and the coming together of one people to build a future we all aspire towards.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003eThe two films were a result of discussions and planning that began in late 2023. The goal: To resonate with as many Singaporeans as possible, and to chart a collective path towards a progressive future. Together, they share a common creative vision to build the films from scratch and not rely entirely on archival footages. This allows the scenarios and stories portrayed in the work to be current, inclusive and authentic; a nod to the changing times of Singapore and Singaporeans today.\\u003c\/p\\u003e\",\"blockId\":\"Z2m63BP\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z2m63BP\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"1154074342\",\"vimeo-unlisted-video-hash-value\":\"3a04081f46\",\"blockId\":\"Z27Y9KC\",\"blockUniqueClass\":\"lazyblock-video-Z27Y9KC\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"1154078067\",\"vimeo-unlisted-video-hash-value\":\"89ec7ebd94\",\"blockId\":\"Zs8KeH\",\"blockUniqueClass\":\"lazyblock-video-Zs8KeH\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left;\\u0022\\u003eTo that end, the films feature personalities never seen in previous national anthem films, like a female firefighter as well as a blind dragon boater. It also includes new iconic landmarks such as Gardens by the Bay, Jewel Changi Airport and Sentosa Sensoryscape.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003eAaron Koh, Creative Lead on both films, said: \u201cGrowing up as a kid singing the national anthem, this is by far the most sentimental piece of work I\u2019ve done and I\u2019m extremely proud I did it with a team that pulled in the same direction.\\u003c\/p\\u003e\",\"blockId\":\"2lpXrn\",\"blockUniqueClass\":\"lazyblock-text-full-width-2lpXrn\"} \/-->\n\n<!-- wp:lazyblock\/two-column-images {\"items\":\"%5B%7B%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%22Website%20image%2002%22,%22caption%22:%22%22,%22description%22:%22%22,%22id%22:9687,%22link%22:%22https:\/\/www.vccp.com\/singapore\/?attachment_id=9687%22,%22url%22:%22https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Website-image-02-3.jpg%22,%22sizes%22:%7B%22thumbnail%22:%7B%22height%22:150,%22width%22:150,%22url%22:%22https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Website-image-02-3-150x150.jpg%22,%22orientation%22:%22landscape%22%7D,%22medium%22:%7B%22height%22:200,%22width%22:300,%22url%22:%22https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Website-image-02-3-300x200.jpg%22,%22orientation%22:%22landscape%22%7D,%22large%22:%7B%22height%22:427,%22width%22:640,%22url%22:%22https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Website-image-02-3-1024x683.jpg%22,%22orientation%22:%22landscape%22%7D,%22full%22:%7B%22url%22:%22https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Website-image-02-3.jpg%22,%22height%22:720,%22width%22:1080,%22orientation%22:%22landscape%22%7D%7D%7D%7D,%7B%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%22Website%20image%2003%22,%22caption%22:%22%22,%22description%22:%22%22,%22id%22:9688,%22link%22:%22https:\/\/www.vccp.com\/singapore\/?attachment_id=9688%22,%22url%22:%22https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Website-image-03-4.jpg%22,%22sizes%22:%7B%22thumbnail%22:%7B%22height%22:150,%22width%22:150,%22url%22:%22https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Website-image-03-4-150x150.jpg%22,%22orientation%22:%22landscape%22%7D,%22medium%22:%7B%22height%22:200,%22width%22:300,%22url%22:%22https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Website-image-03-4-300x200.jpg%22,%22orientation%22:%22landscape%22%7D,%22large%22:%7B%22height%22:427,%22width%22:640,%22url%22:%22https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Website-image-03-4-1024x683.jpg%22,%22orientation%22:%22landscape%22%7D,%22full%22:%7B%22url%22:%22https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Website-image-03-4.jpg%22,%22height%22:720,%22width%22:1080,%22orientation%22:%22landscape%22%7D%7D%7D%7D%5D\",\"blockId\":\"1KedgV\",\"blockUniqueClass\":\"lazyblock-two-column-images-1KedgV\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\u201cThe new renditions build upon the timeless melody composed by Zubir Said while bringing a fresh, contemporary perspective through everyday triumphs, resilience and hopes for generations to come.\u201d\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003eLeroy Lim, co-director of the films, said: \u201cWe wanted the two pieces of film to be a celebration of progress. But more importantly, of a sense of connection between our people, communities and nation. Just like the lyrics of the anthem: \u201cLet us unite in a new spirit (Dengan semangat yang baru),\u201d we hope that these films will be a rallying cry and inspiration for all Singaporeans, now and in the years to come.\u201d\\u003c\/p\\u003e\",\"blockId\":\"fCyAi\",\"blockUniqueClass\":\"lazyblock-text-full-width-fCyAi\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"We wanted the two pieces of film to be a celebration of progress. But more importantly, of a sense of connection between our people, communities and nation.\",\"quotee\":\"Leroy Lim, co-director of the films\",\"blockId\":\"Z2d6KKI\",\"blockUniqueClass\":\"lazyblock-quote-full-width-Z2d6KKI\"} \/-->","post_title":"MCCY National anthem","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"mccy-national-anthem","to_ping":"","pinged":"","post_modified":"2026-01-14 06:44:32","post_modified_gmt":"2026-01-14 06:44:32","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/singapore\/?post_type=work&#038;p=9682","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}}],"related_content_title":"You may also like","hide_related_items":[],"visible_on_home_page":["1"]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/singapore\/wp-json\/wp\/v2\/work\/9689","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/singapore\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/singapore\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/singapore\/wp-json\/wp\/v2\/users\/77"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/singapore\/wp-json\/wp\/v2\/media?parent=9689"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}