{"id":9674,"date":"2026-01-14T06:43:36","date_gmt":"2026-01-14T06:43:36","guid":{"rendered":"https:\/\/www.vccp.com\/singapore\/?post_type=work&#038;p=9674"},"modified":"2026-01-14T06:45:35","modified_gmt":"2026-01-14T06:45:35","slug":"deviate-nitro-3","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/singapore\/work\/puma\/deviate-nitro-3","title":{"rendered":"Deviate Nitro\u2122 3"},"content":{"rendered":"<div class=\"lazyblock-text-full-width-Z2m63BP wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p style=\"text-align: left;\">Not a good runner? Good. There is a perception that you are a \u2018good\u2019 runner only if you hit a certain pace, distance or finish time. Let\u2019s flip the script on that.<\/p>\n<p style=\"text-align: left;\">PUMA SEA is creating its first-ever running commercial video that shifts the spotlight from elite athletes and podium finishes to the diverse and passionate community of everyday runners. Through the campaign, titled \u201cSee the run like we do,\u201d PUMA invites runners to celebrate their personal victories \u2013 whether it&#8217;s overcoming challenges, improving health, or building resilience. This commercial video is a testament to PUMA&#8217;s belief that every runner\u2019s journey is worth celebrating.<\/p>\n<p style=\"text-align: left;\">This Southeast Asia-centric running commercial is aligned with the launch of the new Deviate NITRO 3 and aims to reflect PUMA\u2019s commitment to empowering runners to define their own journeys, no matter the pace or experience level.<\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-video-Z27Y9KC wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/1154073170?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0&amp;h=7b982af71e\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-2lpXrn wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p style=\"text-align: left;\">As the popularity of running continues to surge in the post-COVID era, Southeast Asian runners face unique challenges, from extreme humidity to a lack of established running culture and community support. PUMA understands these obstacles and is dedicated to supporting runners across the region by offering innovative products and fostering a sense of community.<\/p>\n<p style=\"text-align: left;\">Beyond the product, PUMA is also launching local initiatives, including the PUMA NITRO Run Club, across Malaysia, Singapore, Indonesia, Thailand and Philippines to strengthen community engagement and encourage runners of all levels.<\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-images-1KedgV wp-block-lazyblock-two-column-images\"><section class=\"fullwidth\">\n  <div class=\"container container--spaced-sm\">\n\n    <div class=\"row\" data-aos=\"fade-up\">\n      \n            <div class=\"col-md-6\">\n        <div class=\"grid-item grid-item--square\">\n\n          <picture>\n            <source data-srcset=\"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Website-image-02-2.jpg 768w\">\n            <img data-src=\"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Website-image-02-2.jpg\" alt=\"\" class=\"lazyload img-fluid grid-item-img\">\n          <\/picture>\n\n        <\/div>\n      <\/div>\n            <div class=\"col-md-6\">\n        <div class=\"grid-item grid-item--square\">\n\n          <picture>\n            <source data-srcset=\"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Website-image-01-2.jpg 768w\">\n            <img data-src=\"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Website-image-01-2.jpg\" alt=\"\" class=\"lazyload img-fluid grid-item-img\">\n          <\/picture>\n\n        <\/div>\n      <\/div>\n            \n    <\/div>\n\n  <\/div>\n<\/section>\n<\/div>\n\n<div class=\"lazyblock-text-full-width-fCyAi wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p style=\"text-align: left;\">\u201cWe created this short video to resonate with everyday runners, not just the elite,\u201d said Eleanor Wang, marketing director at PUMA Southeast Asia.<\/p>\n<p style=\"text-align: left;\">\u201cAt PUMA, we believe running is for everyone, and we\u2019re committed to celebrating and supporting the diverse running community across Southeast Asia. By focusing on real everyday runners and their unique stories, we aim to inspire more people to embrace their own running journey as a joyful, inclusive, and judgment-free experience,\u201d she added.<\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-Z2d6KKI wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        We created this short video to resonate with everyday runners, not just the elite \n        <cite>Eleanor Wang, marketing director at PUMA Southeast Asia<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":77,"template":"","class_list":["post-9674","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988"],"client_id":"9675","hero_video":"","hero_image":{"ID":9680,"id":9680,"title":"Website 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