{"id":9669,"date":"2026-01-14T06:43:47","date_gmt":"2026-01-14T06:43:47","guid":{"rendered":"https:\/\/www.vccp.com\/singapore\/?post_type=work&#038;p=9669"},"modified":"2026-01-14T06:46:07","modified_gmt":"2026-01-14T06:46:07","slug":"celebratingsg60-through-an-integrated-campaign","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/singapore\/work\/mddi\/celebratingsg60-through-an-integrated-campaign","title":{"rendered":"Celebrating SG60 through an integrated campaign"},"content":{"rendered":"<div class=\"lazyblock-text-full-width-Z2m63BP wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p style=\"text-align: left;\">In conjunction with Singapore\u2019s SG60 celebrations in 2025, the Ministry of Digital Development and Information (MDDI) has collaborated with independent agency GOVT Singapore to launch an integrated campaign to commemorate this milestone.<br \/><br \/>This campaign celebrates Singapore\u2019s nation-building journey and reflects on its shared values of multiculturalism, boldness, resilience that have united us and allowed us to prosper against the odds over the past 60 years.<\/p>\n<p style=\"text-align: left;\">The campaign\u2019s film, directed by Roslee Yusof of Freeflow Productions, tells the story of a refreshed spirit rising among Singaporeans as we move forward together. The video reflects on Singapore\u2019s growth into the vibrant and diverse country that it is today and to rally Singaporeans to give back to their community and contribute ideas to build the Singapore we want in the next chapter of our Singapore story.<\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-video-Z27Y9KC wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/1154008586?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0&amp;h=1b01a79b3a\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-2lpXrn wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p style=\"text-align: left;\">Aaron Lye, Director of Campaigns and Production Department at MDDI, said: \u201cThe celebration of our nation\u2019s 60th birthday is an opportunity to build on the Forward Singapore exercise in refreshing our social compact. In commemorating SG60 together, we hope that Singaporeans can step forward and partner with one another to make the lives of fellow Singaporeans better. Let\u2019s contribute to building a stronger Singapore together as we chart the journey of our future Singapore together.\u201d<\/p>\n<p style=\"text-align: left;\">In addition to the campaign video, four key visuals featuring Singaporeans across all walks of life will be released. They include multicultural band yIN Harmony, founder of community volunteer group Kampung Kakis\u2019, Mae Tan, inclusive fashion designer Elisa Lim of Will &amp; Well, an artist with disabilities Gary Chong, founder of local start-up Commenhers, Nuryanee Anisah, and mental health and disability advocates Lino Felix and Zoe Zora. Viewers will also have the opportunity to hear their story through the interview videos.<\/p>\n<p style=\"text-align: left;\">Timothy Chan, added: \u201cIt\u2019s always an honour to be involved in a campaign like this. As the country celebrates its 60th birthday, we wanted the work to be a reflection of a Singapore that has evolved towards a new chapter of togetherness, boldness and progress.\u201d<\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-images-1KedgV wp-block-lazyblock-two-column-images\"><section class=\"fullwidth\">\n  <div class=\"container container--spaced-sm\">\n\n    <div class=\"row\" data-aos=\"fade-up\">\n      \n            <div class=\"col-md-6\">\n        <div class=\"grid-item grid-item--square\">\n\n          <picture>\n            <source data-srcset=\"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Website-image-03-2.jpg 768w\">\n            <img data-src=\"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Website-image-03-2.jpg\" alt=\"\" class=\"lazyload img-fluid grid-item-img\">\n          <\/picture>\n\n        <\/div>\n      <\/div>\n            <div class=\"col-md-6\">\n        <div class=\"grid-item grid-item--square\">\n\n          <picture>\n            <source data-srcset=\"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Website-image-01-1.jpg 768w\">\n            <img data-src=\"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Website-image-01-1.jpg\" alt=\"\" class=\"lazyload img-fluid grid-item-img\">\n          <\/picture>\n\n        <\/div>\n      <\/div>\n            \n    <\/div>\n\n  <\/div>\n<\/section>\n<\/div>\n\n<div class=\"lazyblock-quote-full-width-Z2d6KKI wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        In commemorating SG60 together, we hope that Singaporeans can step forward and partner with one another to make the lives of fellow Singaporeans better.  \n        <cite>Aaron Lye, Director of Campaigns and Production Department at MDDI<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":77,"template":"","class_list":["post-9669","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988"],"client_id":"9668","hero_video":"","hero_image":{"ID":9673,"id":9673,"title":"Website banner","filename":"Website-banner-3.jpg","filesize":172707,"url":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Website-banner-3.jpg","link":"https:\/\/www.vccp.com\/singapore\/work\/mddi\/celebratingsg60-through-an-integrated-campaign\/attachment\/website-banner-4","alt":"","author":"77","description":"","caption":"","name":"website-banner-4","status":"inherit","uploaded_to":9669,"date":"2026-01-13 15:41:48","modified":"2026-01-13 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VCCP launches integrated campaign for SG60","meta-description":"This campaign celebrates Singapore\u2019s nation-building journey and reflects on its shared values of multiculturalism, boldness, resilience over the past 60 years.","social-media-image":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Social-media-image-3.jpg","relateditems":false,"related_content_title":"You may also 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