{"id":9660,"date":"2026-01-14T06:43:51","date_gmt":"2026-01-14T06:43:51","guid":{"rendered":"https:\/\/www.vccp.com\/singapore\/?post_type=work&p=9660"},"modified":"2026-01-14T06:46:16","modified_gmt":"2026-01-14T06:46:16","slug":"telling-stories-of-collective-aspirations-for-ocbc","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/singapore\/work\/ocbc\/telling-stories-of-collective-aspirations-for-ocbc","title":{"rendered":"Telling stories of collective aspirations for OCBC"},"content":{"rendered":"
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To reinforce OCBC\u2019s strength in connections and capabilities that enable business and wealth flows across ASEAN and Greater China.<\/p>\n

The story was told through four extraordinary individuals from Singapore, Hong Kong, Malaysia and Indonesia. Grounded in the belief in the power of one, the campaign shows how one person\u2019s actions can create meaningful impact for many \u2013 by enabling individual aspirations, OCBC empowers people to make a difference in their own way. Together, these collective efforts contribute to a lasting impact on the community and a collective future.<\/p>\n

The series features four short films, each anchored on a real individual making a difference in their home market. All four were directed by Desmond Tan of Atypical Films, who also helmed OCBC\u2019s 2024 campaign films “Perfect fit” and “Greater heights”. The 2025 campaign aims to build on the momentum of last year\u2019s efforts while leaning into authenticity and human storytelling as a core creative approach.<\/p>\n <\/div>\n<\/section><\/div>\n\n

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