{"id":9645,"date":"2026-01-14T06:43:42","date_gmt":"2026-01-14T06:43:42","guid":{"rendered":"https:\/\/www.vccp.com\/singapore\/?post_type=work&#038;p=9645"},"modified":"2026-01-14T06:45:50","modified_gmt":"2026-01-14T06:45:50","slug":"discover-your-element-in-ours","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/singapore\/work\/sentosa\/discover-your-element-in-ours","title":{"rendered":"Discover your Element in Ours"},"content":{"rendered":"<div class=\"lazyblock-text-full-width-Z2m63BP wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p style=\"text-align: left;\">Building on the brand promise <strong>\u201cWhere Discovery Never Ends\u201d<\/strong>, the campaign reframes <strong>Sentosa<\/strong> as more than a leisure destination. At a time when Singapore consistently ranks among the world\u2019s most stressed cities, \u201cDiscover Your Element in Ours\u201d positions the island as a natural antidote to modern anxieties a place to slow down, reconnect, and rediscover one\u2019s true nature.<\/p>\n<p style=\"text-align: left;\">\u201cThis is not wellness tourism in the sense of spa treatments and yoga retreats,\u201d said <strong>Chris Pok, Divisional Director, Marketing &amp; Guest Experience, Sentosa Development Corporation<\/strong>. \u201cIt\u2019s about making restoration part of everyday life, and being in nature, which is almost a fundamental human need. Sentosa offers a space for regular micro-restorations that sustain our guests, long after they leave.\u201d<\/p>\n<p style=\"text-align: left;\">\u201cSingaporeans are increasingly seeking opportunities to slow down and reconnect,\u201d Pok explained. \u201cHere at Sentosa, the experience begins once our guests step foot in the island, where they can experience a physical and mental reset, and feel alive as they immerse themselves in our natural island elements. We have also curated a new brand film that offers a glimpse at the beautiful memories made on the island every day, and we invite more of our guests to come and do the same.\u201d<\/p>\n<p style=\"text-align: left;\">At the heart of the 360\u00b0 campaign is a 90-second brand film, directed by Liz Murphy of The Sweetshop Films. Presented as a wordless visual manifesto, the film captures unscripted reactions and instinctive expressions of visitors immersed in Sentosa\u2019s natural beauty.<\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-video-Z27Y9KC wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/1153957725?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0&amp;h=3d8da9bd9a\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-2lpXrn wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p style=\"text-align: left;\">That narrative is extended through a series of key visuals, pairing raw human emotions with the specific elements that spark them from the glow of the setting sun to the rhythms of the sea. These executions are rolled out across Out-of-Home (OOH), digital, and social channels, with tailored adaptations for regional audiences, including China.<\/p>\n<p style=\"text-align: left;\">\u201cLife today moves at a post-human speed. With this campaign, we wanted to offer the opposite a chance to breathe. So we kept the work deliberately pared-down and elemental, capturing emotions rather than staging them, and crafting something more organic and dream-like than promotional. If there\u2019s one reaction that makes it all worthwhile, it\u2019s people saying: This feels like a Sentosa we\u2019ve never seen before,\u201d said Kevin Poh, Executive Creative Director.<\/p>\n<p style=\"text-align: left;\">Since taking on the remit in 2021, the agency has been behind a series of distinctive brand campaigns for Sentosa, including:<\/p>\n<ul>\n<li style=\"text-align: left;\">\u201cSentosa RestOut\u201d (2022) \u2013 a playful hijack of the ZoukOut festival.<\/li>\n<li style=\"text-align: left;\">\u201cSentosaLand\u201d (2023) \u2013 Singapore\u2019s first island destination in the metaverse.<\/li>\n<li style=\"text-align: left;\">\u201cSensoryscape\u201d (2024) \u2013 the launch of the island\u2019s new ridge-to-reef multi-sensorial walkway.<\/li>\n<\/ul>\n<p style=\"text-align: left;\">\u201cDiscover Your Element in Ours\u201d continues this momentum, anchoring Sentosa\u2019s long-term ambition to redefine what an island escape means for Singaporeans and international visitors alike.<\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-Z2d6KKI wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        This is not wellness tourism in the sense of spa treatments and yoga retreats. It\u2019s about making restoration part of everyday life, and being in nature, which is almost a fundamental human need. \n        <cite>Chris Pok, Divisional Director, Marketing &#038; Guest Experience, Sentosa Development Corporation<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>\n\n<div class=\"lazyblock-two-column-images-1KedgV wp-block-lazyblock-two-column-images\"><section class=\"fullwidth\">\n  <div class=\"container container--spaced-sm\">\n\n    <div class=\"row\" data-aos=\"fade-up\">\n      \n            <div class=\"col-md-6\">\n        <div class=\"grid-item grid-item--square\">\n\n          <picture>\n            <source data-srcset=\"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Sentosa_campaign_poster_02.jpg 768w\">\n            <img data-src=\"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Sentosa_campaign_poster_02.jpg\" alt=\"\" class=\"lazyload img-fluid grid-item-img\">\n          <\/picture>\n\n        <\/div>\n      <\/div>\n            <div class=\"col-md-6\">\n        <div class=\"grid-item grid-item--square\">\n\n          <picture>\n            <source data-srcset=\"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Sentosa_campaign_poster_01.jpg 768w\">\n            <img data-src=\"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Sentosa_campaign_poster_01.jpg\" alt=\"\" class=\"lazyload img-fluid grid-item-img\">\n          <\/picture>\n\n        <\/div>\n      <\/div>\n            \n    <\/div>\n\n  <\/div>\n<\/section>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":77,"template":"","class_list":["post-9645","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988"],"client_id":"9657","hero_video":"","hero_image":{"ID":9648,"id":9648,"title":"Sentosa_Website banner","filename":"Sentosa_Website-banner.jpg","filesize":148115,"url":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Sentosa_Website-banner.jpg","link":"https:\/\/www.vccp.com\/singapore\/work\/sentosa\/discover-your-element-in-ours\/attachment\/sentosa_website-banner","alt":"","author":"77","description":"","caption":"","name":"sentosa_website-banner","status":"inherit","uploaded_to":9645,"date":"2026-01-13 12:49:22","modified":"2026-01-13 12:49:22","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/singapore\/wp-includes\/images\/media\/default.png","width":1920,"height":720,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Sentosa_Website-banner-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Sentosa_Website-banner-300x113.jpg","medium-width":300,"medium-height":113,"medium_large":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Sentosa_Website-banner-768x288.jpg","medium_large-width":640,"medium_large-height":240,"large":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Sentosa_Website-banner-1024x384.jpg","large-width":640,"large-height":240,"1536x1536":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Sentosa_Website-banner-1536x576.jpg","1536x1536-width":1536,"1536x1536-height":576,"2048x2048":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Sentosa_Website-banner.jpg","2048x2048-width":1920,"2048x2048-height":720,"Header":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Sentosa_Website-banner.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Sentosa_Website-banner.jpg","Wide-width":1920,"Wide-height":720,"Square":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Sentosa_Website-banner-768x720.jpg","Square-width":768,"Square-height":720,"Tall":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Sentosa_Website-banner-307x615.jpg","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Sentosa_Website-banner-768x720.jpg","Mobile-width":768,"Mobile-height":720,"Facebook":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Sentosa_Website-banner-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Sentosa_Website-banner-768x720.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":720,"Grid-Item-Wide":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Sentosa_Website-banner-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Sentosa_Website-banner-307x615.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"Sentosa (Discover your Element in Ours)","meta-description":"Created by GOVT VCCP, the campaign builds on the brand promise \u201cWhere Discovery Never Ends\u201d, reframing Sentosa as more than a leisure destination.","social-media-image":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Sentosa_Social-media-image.jpg","relateditems":false,"related_content_title":"You may also like","hide_related_items":[],"visible_on_home_page":["1"]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/singapore\/wp-json\/wp\/v2\/work\/9645","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/singapore\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/singapore\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/singapore\/wp-json\/wp\/v2\/users\/77"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/singapore\/wp-json\/wp\/v2\/media?parent=9645"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}