{"id":9547,"date":"2024-06-01T05:27:00","date_gmt":"2024-06-01T04:27:00","guid":{"rendered":"https:\/\/www.vccp.com\/singapore\/?post_type=work&#038;p=9547"},"modified":"2025-05-16T07:54:52","modified_gmt":"2025-05-16T06:54:52","slug":"vccp-helps-canon-drive-awareness-for-its-smart-tech-solutions","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/singapore\/work\/canon\/vccp-helps-canon-drive-awareness-for-its-smart-tech-solutions","title":{"rendered":"VCCP helps Canon drive awareness for its Smart Tech Solutions"},"content":{"rendered":"<div class=\"lazyblock-video-tcQho wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/1082753423?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-Z24s0XA wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p><span style=\"font-weight: 400\">VCCP partnered with Canon to position the brand as a strategic B2B leader, driving awareness for its Smart Tech solutions across the CMA region.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Canon Smart Tech represents the brand\u2019s cutting-edge suite of digital business solutions &#8211; designed to help organisations become more productive, resilient to disruption, and ready for the future of work.<\/span><\/p>\n<p><span style=\"font-weight: 400\">In a rapidly evolving business landscape, agility and digital transformation are essential. Canon\u2019s Smart Tech suite was created to empower businesses to adapt, grow, and thrive amidst change. However, awareness of Smart Tech remained low in key markets across the CMA region, including Singapore, Malaysia, Thailand, India, Hong Kong, Taiwan, and the Philippines.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u00a0VCCP was tasked with developing a unified awareness campaign that would:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Amplify Canon\u2019s Smart Tech offering<\/span><span style=\"font-weight: 400\"><br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Position Canon as a forward-thinking, strategic partner &#8211; not just a B2B camera brand<\/span><span style=\"font-weight: 400\"><br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Drive lead generation across the CMA region<\/span><\/li>\n<\/ul>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p><span style=\"font-weight: 400\">We developed a dynamic visual identity system inspired by Canon\u2019s existing secondary graphics. These were transformed into fluid, organic shapes that convey energy, momentum, and continuous progression\u2014key traits of businesses embracing digital transformation.<\/span><\/p>\n<p><span style=\"font-weight: 400\">This visual system was deployed across a suite of compelling assets, including Infographics, Social media carousels, animated explainers and thought leadership content<\/span><\/p>\n<p><span style=\"font-weight: 400\">These assets served as the foundation of a multi-platform campaign designed to spark interest, educate audiences on Smart Tech\u2019s three key pillars, and drive traffic to a centralised microsite for deeper engagement and lead capture.<\/span><\/p>\n<p><span style=\"font-weight: 400\">By redefining Canon\u2019s role in the B2B space, the campaign helped establish Smart Tech as more than just a product\u2014it became a symbol of Canon\u2019s commitment to enabling long-term business resilience and transformation in a post-pandemic world.<\/span><\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-images-Z1bS1RR wp-block-lazyblock-two-column-images\"><section class=\"fullwidth\">\n  <div class=\"container container--spaced-sm\">\n\n    <div class=\"row\" data-aos=\"fade-up\">\n      \n            <div class=\"col-md-6\">\n        <div class=\"grid-item grid-item--square\">\n\n          <picture>\n            <source data-srcset=\"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2025\/05\/Canon-Smart-Tech-Carousel2-scaled.jpg 768w\">\n            <img data-src=\"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2025\/05\/Canon-Smart-Tech-Carousel2-scaled.jpg\" alt=\"\" class=\"lazyload img-fluid grid-item-img\">\n          <\/picture>\n\n        <\/div>\n      <\/div>\n            <div class=\"col-md-6\">\n        <div class=\"grid-item grid-item--square\">\n\n          <picture>\n            <source data-srcset=\"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2025\/05\/Canon-Smart-Tech-Carousel3-scaled.jpg 768w\">\n            <img data-src=\"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2025\/05\/Canon-Smart-Tech-Carousel3-scaled.jpg\" alt=\"\" class=\"lazyload img-fluid grid-item-img\">\n          <\/picture>\n\n        <\/div>\n      <\/div>\n            <div class=\"col-md-6\">\n        <div class=\"grid-item grid-item--square\">\n\n          <picture>\n            <source data-srcset=\"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2025\/05\/Canon-Smart-Tech-Carousel1-scaled.jpg 768w\">\n            <img data-src=\"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2025\/05\/Canon-Smart-Tech-Carousel1-scaled.jpg\" alt=\"\" class=\"lazyload img-fluid grid-item-img\">\n          <\/picture>\n\n        <\/div>\n      <\/div>\n            <div class=\"col-md-6\">\n        <div class=\"grid-item grid-item--square\">\n\n          <picture>\n            <source data-srcset=\"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2025\/05\/Canon-Smart-Tech-Carousel4-scaled.jpg 768w\">\n            <img data-src=\"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2025\/05\/Canon-Smart-Tech-Carousel4-scaled.jpg\" alt=\"\" class=\"lazyload img-fluid grid-item-img\">\n          <\/picture>\n\n        <\/div>\n      <\/div>\n            \n    <\/div>\n\n  <\/div>\n<\/section>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":73,"template":"","class_list":["post-9547","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988","2655"],"client_id":"8431","hero_video":"","hero_image":{"ID":9559,"id":9559,"title":"masthead 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