{"id":9507,"date":"2024-07-29T05:59:00","date_gmt":"2024-07-29T04:59:00","guid":{"rendered":"https:\/\/www.vccp.com\/singapore\/?post_type=work&#038;p=9507"},"modified":"2025-04-23T08:27:02","modified_gmt":"2025-04-23T07:27:02","slug":"vccp-unveils-cathay-pacifics-new-inflight-safety-video","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/singapore\/work\/cathay-pacific\/vccp-unveils-cathay-pacifics-new-inflight-safety-video","title":{"rendered":"VCCP unveils Cathay Pacific&#8217;s new inflight safety video"},"content":{"rendered":"<div class=\"lazyblock-video-ZQecA6 wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/1068744868?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-Zj6ad9 wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p><span style=\"font-weight: 400\">VCCP and Cathay Pacific are delighted to reveal the new <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=7Iz4tSWM8RI\"><span style=\"font-weight: 400\">inflight safety video<\/span><\/a><span style=\"font-weight: 400\">, taking passengers through Cathay Pacific\u2019s inflight safety procedures against the dynamic backdrop of Hong Kong, where Cathay Pacific offers world-class flights to 92 destinations worldwide.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">VCCP has created a new six-minute safety video that brings to life Cathay Pacific\u2019s Move Beyond brand platform, told through the energy and vibrancy of Hong Kong, a city renowned for always being on the move. This video was developed in close collaboration with the Hong Kong Tourism Board (HKTB) and the Civil Aviation Department (CAD) to ensure that all safety protocols have been addressed to educate passengers in an informative way.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">The safety demonstrations in the video are interwoven with the unique charms of Hong Kong, capturing the city\u2019s iconic skyscrapers, bustling cityscapes, natural landscapes, and cultural landmarks. These locations all share one thing in common \u2013 a creative flair for creating memorable signage and murals that have become synonymous with Hong Kong\u2019s landscape.<\/span><\/p>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p><span style=\"font-weight: 400\">VCCP employed these elements across the inflight safety video as creative signposts to tell a compelling story that delivers all essential safety demonstrations whilst showcasing the best their airline\u2019s home city has to offer.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201cFrom the opening moments in bustling Causeway Bay, the film takes us across a breadth of the Hong Kong experience: from dai pai dong to cha chaan teng, Cantonese opera to dragon boat racing, and from the iconic Peak Tram to Shek O Beach,\u201d added Andrew Hook, Executive Creative Director at VCCP Singapore. \u201cThroughout the different scenes, physical signs are embedded into the environment \u2013 all made from scratch by our hugely talented art department team \u2013 which together reflect the unique textures and multi-faceted character of the Hong Kong cityscape.\u201d\u00a0<\/span><\/p>\n<p>\u201cIn creating our new safety video we worked with VCCP to ensure that all Cathay Pacific&#8217;s safety procedures are clearly explained but also peppered in a bit of Hong Kong&#8217;s culture to make sure we keep people watching.\u201d &#8211; Edward Bell, General Manager, Brand, Insights and Marketing Communications, Cathay Pacific.<i><\/i><\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":73,"template":"","class_list":["post-9507","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988"],"client_id":"8421","hero_video":"","hero_image":{"ID":9527,"id":9527,"title":"A350-A330-A330LAALAB-900-1000_CAN_Gate to 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