{"id":9505,"date":"2024-10-16T05:51:00","date_gmt":"2024-10-16T04:51:00","guid":{"rendered":"https:\/\/www.vccp.com\/singapore\/?post_type=work&#038;p=9505"},"modified":"2025-04-23T03:25:07","modified_gmt":"2025-04-23T02:25:07","slug":"vccp-and-deliveroo-keep-things-simple-with-1-delivery-offer","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/singapore\/work\/deliveroo\/vccp-and-deliveroo-keep-things-simple-with-1-delivery-offer","title":{"rendered":"VCCP And Deliveroo Keep\u00a0Things Simple with $1 Delivery Offer"},"content":{"rendered":"<div class=\"lazyblock-video-Z2ukTj0 wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/1068730207?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-1tNe4 wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p><span style=\"font-weight: 400\">While Singapore is known for its rich foodie culture, which is easily accessible from home thanks to a variety of food delivery services, local audiences often encounter a myriad of promotional offers with complicated terms and conditions, leaving them feeling confused and short-changed.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Deliveroo has chosen to champion simplicity by offering a straightforward and transparent deal accessible to everyone, everywhere in Singapore, during the festive season. Starting from 15 October, people will enjoy a flat $1 delivery fee for all orders placed between<\/span> <span style=\"font-weight: 400\">5 PM and 9 PM<\/span> <span style=\"font-weight: 400\">across Singapore.<\/span><\/p>\n<p><span style=\"font-weight: 400\">VCCP Singapore has created an integrated campaign that promotes the simplicity of this $1 delivery offer with a clear message: \u201cThere\u2019s No Need To Think So Hard\u201d about hidden T&amp;Cs If You Order from Deliveroo.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">The &#8220;No Need To Think&#8221; campaign features a <\/span><a href=\"https:\/\/drive.google.com\/drive\/folders\/1t8nKXL9QQx2n4roaaN3842wHWDGnUyQd?usp=sharing\"><span style=\"font-weight: 400\">teaser<\/span><\/a><span style=\"font-weight: 400\"> on Deliveroo\u2019s Instagram and Facebook accounts, using a complicated mathematical problem commonly found in local school exams to dramatise the complexity in working out how much it will cost you to get your food delivered. However, not with Deliveroo\u2019s simple $1 promo offer.\u00a0<\/span><\/p>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p><span style=\"font-weight: 400\">The campaign will launch with an <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=szWfMBIp26E\"><span style=\"font-weight: 400\">online film<\/span><\/a><span style=\"font-weight: 400\"> illustrating how people often engage in mental gymnastics to calculate their final order fees due to hidden terms and conditions, misleading promotions that sound too-good-to-be-true &#8211; except when ordering from Deliveroo. This campaign will be further supported by <\/span><a href=\"https:\/\/drive.google.com\/drive\/folders\/1yKA6pJyy0yWCzNF6XHNfbuej9A196JUa?usp=sharing\"><span style=\"font-weight: 400\">out-of-home<\/span><\/a><span style=\"font-weight: 400\"> and digital media.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201cWe are thrilled to champion simplicity with this $1 delivery offer that all our customers can enjoy.\u201d said Minjoo Lee, Head of Marketing, Deliveroo Singapore. \u201cWith this, we want to ensure that we do not just deliver food. Instead, we deliver convenience through our transparent offers, whether it\u2019s for food or groceries, right to your doorsteps\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400\">Soleil Badenhop, VCCP\u2019s Creative Director added &#8220;<\/span><span style=\"font-weight: 400\">As creatives, we\u2019re not really fans of maths. But we are fans of food delivery, especially during dinner. When we got the brief, we instantly loved the simplicity of Deliveroo\u2019s offer and how we can bring to life this real insight that sometimes, maths complicates our lives. With the film, you can see how passionate we are about our mutual dislike of the subject, and it turned out to be really entertaining and most of all, relatable.&#8221;<\/span><\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-images-2w1pbp wp-block-lazyblock-two-column-images\"><section class=\"fullwidth\">\n  <div class=\"container container--spaced-sm\">\n\n    <div class=\"row\" data-aos=\"fade-up\">\n      \n            <div class=\"col-md-6\">\n        <div class=\"grid-item grid-item--square\">\n\n          <picture>\n            <source data-srcset=\"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2025\/03\/Deliveroo_Socials-Post-1.jpg 768w\">\n            <img data-src=\"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2025\/03\/Deliveroo_Socials-Post-1.jpg\" alt=\"\" class=\"lazyload img-fluid grid-item-img\">\n          <\/picture>\n\n        <\/div>\n      <\/div>\n            <div class=\"col-md-6\">\n        <div class=\"grid-item grid-item--square\">\n\n          <picture>\n            <source data-srcset=\"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2025\/03\/Set-1_IG-Post-1.jpg 768w\">\n            <img data-src=\"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2025\/03\/Set-1_IG-Post-1.jpg\" alt=\"\" class=\"lazyload img-fluid grid-item-img\">\n          <\/picture>\n\n        <\/div>\n      <\/div>\n            \n    <\/div>\n\n  <\/div>\n<\/section>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":73,"template":"","class_list":["post-9505","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988","2655"],"client_id":"9141","hero_video":"","hero_image":{"ID":9508,"id":9508,"title":"240930_Deliveroo_33s_16x9_Online_Cut02.00_00_10_04.Still004","filename":"240930_Deliveroo_33s_16x9_Online_Cut02.00_00_10_04.Still004.png","filesize":2968632,"url":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2024\/10\/240930_Deliveroo_33s_16x9_Online_Cut02.00_00_10_04.Still004.png","link":"https:\/\/www.vccp.com\/singapore\/work\/deliveroo\/vccp-and-deliveroo-keep-things-simple-with-1-delivery-offer\/attachment\/240930_deliveroo_33s_16x9_online_cut02-00_00_10_04-still004","alt":"","author":"73","description":"","caption":"","name":"240930_deliveroo_33s_16x9_online_cut02-00_00_10_04-still004","status":"inherit","uploaded_to":9505,"date":"2025-03-25 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