{"id":9485,"date":"2025-01-01T03:00:00","date_gmt":"2025-01-01T03:00:00","guid":{"rendered":"https:\/\/www.vccp.com\/singapore\/?post_type=work&#038;p=9485"},"modified":"2025-04-23T08:15:55","modified_gmt":"2025-04-23T07:15:55","slug":"vccp-continues-deliveroos-no-need-to-think-campaign","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/singapore\/work\/deliveroo\/vccp-continues-deliveroos-no-need-to-think-campaign","title":{"rendered":"VCCP continues Deliveroo&#8217;s &#8216;No Need to Think&#8217; campaign"},"content":{"rendered":"<div class=\"lazyblock-video-20m8MV wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/1068730550?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-1F69IK wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p><span style=\"font-weight: 400\">As Singapore welcomes new beginnings in 2025, Deliveroo is solidifying its promise of simplicity with a straightforward and transparent offer: $1.99 on all orders, all day, every day.<\/span><\/p>\n<p><span style=\"font-weight: 400\">VCCP Singapore unveils the second phase of its \u201cNo Need To Think\u201d campaign. The first iteration brought to life the simplicity and transparency of Deliveroo\u2019s fees and services, ensuring customers face no surprises with delivery fees<\/span><\/p>\n<p><span style=\"font-weight: 400\">In this latest campaign, Deliveroo is now offering a $1.99 delivery fee all day, for all orders. With this new campaign, the brand is once again emphasizing simplicity. It showcases how easy it is to use their platform not only for food deliveries but also to shop conveniently across their expanded retail partnerships\u2014from groceries to gifts.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The spot presents slice-of-life moments through the lens of a couple: one who always obsesses over deals and offers, while the other is calm and assured that Deliveroo has the solution for all their needs. The simple $1.99 offer continues to build on the \u201cNo Need To Think\u201d platform, making Deliveroo the go-to app for simple and affordable delivery across multiple categories.<\/span><\/p>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p><span style=\"font-weight: 400\">The campaign launches on January 1st with a <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=eQ9WGHYOVs4\"><span style=\"font-weight: 400\">new film<\/span><\/a><span style=\"font-weight: 400\"> debuting across social media and YouTube. Prominent <\/span><a href=\"https:\/\/wetransfer.com\/downloads\/1693498802cdf7cd14d99e1e60e1ff7620250103055520\/e1bb26?t_exp=1736142920&amp;t_lsid=a43ab484-a82c-4f56-be7e-d2298d528730&amp;t_network=link&amp;t_rid=ZW1haWx8Njc3NzdiYzk0ZGZkZTcwNmYwNDVjODVm&amp;t_s=download_link&amp;t_ts=1735883775\"><span style=\"font-weight: 400\">key visuals<\/span><\/a><span style=\"font-weight: 400\"> will be featured in out-of-home, social, and programmatic ads\u00a0 to help locals appreciate that Deliveroo is the go-to app for reliable, all-day delivery of any order.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201cDeliveroo is committed to bringing people simple and transparent offers they can trust,\u201d said Minjoo Lee, Head of Marketing, Deliveroo Singapore. \u201cWe want consumers to order anytime they want, anything they want without having to spend time analysing complicated deals and wondering if they are paying more than they should. With Deliveroo\u2019s $1.99 delivery for all orders, all day, we have given them exactly that.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400\">Anh Nguyen, VCCP\u2019s Creative Group Head added \u201cOverthinking \u2013 we\u2019ve all been there. With so much to juggle every day, the last thing Singaporeans need is to stress over complicated delivery deals. That\u2019s what made Deliveroo\u2019s $1.99 offer so compelling. It\u2019s simple, no-nonsense and cuts through the clutter of endless confusing choices. This campaign was all about dramatising the everyday struggle of overthinking and turning it into something fun, relatable, and unmistakably Singaporean.\u201d<\/span><\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-images-1t4JyC wp-block-lazyblock-two-column-images\"><section class=\"fullwidth\">\n  <div class=\"container container--spaced-sm\">\n\n    <div class=\"row\" data-aos=\"fade-up\">\n      \n            <div class=\"col-md-6\">\n        <div class=\"grid-item grid-item--square\">\n\n          <picture>\n            <source data-srcset=\"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2025\/03\/Socials_1x1-Grocery-12.36.35-PM-1-scaled.jpg 768w\">\n            <img data-src=\"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2025\/03\/Socials_1x1-Grocery-12.36.35-PM-1-scaled.jpg\" alt=\"\" class=\"lazyload img-fluid grid-item-img\">\n          <\/picture>\n\n        <\/div>\n      <\/div>\n            <div class=\"col-md-6\">\n        <div class=\"grid-item grid-item--square\">\n\n          <picture>\n            <source data-srcset=\"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2025\/04\/Socials_1x1-Poke-1-scaled.jpg 768w\">\n            <img data-src=\"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2025\/04\/Socials_1x1-Poke-1-scaled.jpg\" alt=\"\" class=\"lazyload img-fluid grid-item-img\">\n          <\/picture>\n\n        <\/div>\n      <\/div>\n            \n    <\/div>\n\n  <\/div>\n<\/section>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":73,"template":"","class_list":["post-9485","work","type-work","status-publish","hentry"],"acf":{"client_id":"9141","capability_ids":["988","2655"],"hero_video":"","hero_image":{"ID":9526,"id":9526,"title":"Deliveroo 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helps Deliveroo keep things\u00a0simple beyond food delivery ","meta-description":"","social-media-image":false,"relateditems":false,"related_content_title":"You may also like","hide_related_items":[],"visible_on_home_page":[]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/singapore\/wp-json\/wp\/v2\/work\/9485","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/singapore\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/singapore\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/singapore\/wp-json\/wp\/v2\/users\/73"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/singapore\/wp-json\/wp\/v2\/media?parent=9485"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}