{"id":9241,"date":"2023-09-18T14:34:15","date_gmt":"2023-09-18T13:34:15","guid":{"rendered":"https:\/\/www.vccp.com\/singapore\/work\/%client_name%\/next-level-nachos"},"modified":"2023-09-18T16:53:11","modified_gmt":"2023-09-18T15:53:11","slug":"next-level-nachos","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/singapore\/work\/doritos\/next-level-nachos","title":{"rendered":"Next Level Nachos"},"content":{"rendered":"<div class=\"lazyblock-text-full-width-dIpkz wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p>u003cp style=u0022text-align: leftu0022u003eu003cbu003eDoritosu003c\/bu003eu003cspan style=u0022font-weight: 400u0022u003e and their UK agency u003c\/spanu003eu003cbu003eVCCP Londonu003c\/bu003eu003cspan style=u0022font-weight: 400u0022u003e are today launching their largest ever integrated campaign for Doritos Dippers. Kicking off with an \u2018unBRIElievable\u2019 stunt to celebrate National Guacamole Day (September 16th) which is a key ingredient of any bowl of Next Level Nachos, the campaign marks the first piece of work created with VCCP including their PR and content agency u003c\/spanu003eu003cbu003eGood Relationsu003c\/bu003eu003cspan style=u0022font-weight: 400u0022u003e, global production studio u003c\/spanu003eu003cbu003eGirl&amp;Bearu003c\/bu003eu003cspan style=u0022font-weight: 400u0022u003e and u003c\/spanu003eu003cbu003eVCCP Pragueu003c\/bu003eu003cspan style=u0022font-weight: 400u0022u003e.u003c\/spanu003eu003c\/pu003enu003cp style=u0022text-align: leftu0022u003eu003cspan style=u0022font-weight: 400u0022u003eDoritos Dippers are designed to be thicker and crunchier* &#8211; so they don\u2019t go soggy or break when carrying serious weights of cheese, guacamole and salsa. To match this fully-loaded ambition, VCCP turned the dial up to 11, creating a next level campaign for Next Level Nachos &#8211; cue smoke, dinosaurs and a towering stack of mouthwatering nachos in an OTT movie-inspired film and a huge PR stunt.u003c\/spanu003eu003c\/pu003enu003cp style=u0022text-align: leftu0022u003eu003cspan style=u0022font-weight: 400u0022u003eDoritos challenged Good Relations to bring the Next Level Nachos proposition to life and they responded by building the ultimate test in extreme conditions and created a giant mountain of nachos measuring 16ft wide and 14ft high at the home of Britain\u2019s favourite cheese, Cheddar Gorge. u003c\/spanu003eu003cspan style=u0022font-weight: 400u0022u003eSpecially trained stunt pilots manoeuvred a helicopter over the nacho mountain, before lifting a massive 4ft nacho covered in piping hot cheese to a lofty 49ft, setting a new world record for the world\u2019s highest ever cheese pull.u003c\/spanu003eu003c\/pu003enu003cp style=u0022text-align: leftu0022u003eu003cspan style=u0022font-weight: 400u0022u003eCheese pulls have become a viral trend on TikTok, with u003c\/spanu003eu003ca href=u0022https:\/\/www.tiktok.com\/discover\/Cheese-Pulls?lang=enu0022u003eu003cspan style=u0022font-weight: 400u0022u003echeese pull videos receiving over 1.5 billion views to dateu003c\/spanu003eu003c\/au003eu003cspan style=u0022font-weight: 400u0022u003e. PR and content agency, Good Relations curated the cheesy moment for Doritos after new research of over 2000 Brits carried out for the campaign, revealed that over a quarter of Brits (27%) have tried a cheese pull themselves, reaching an average of 13.4 centimetres in length (much shorter than the new world record of 49ft).u003c\/spanu003eu003c\/pu003enu003cp style=u0022text-align: leftu0022u003eu003cspan style=u0022font-weight: 400u0022u003eThe record-breaking stunt was captured in a film which will be shared across Dorito\u2019s social platforms and PR as part of Doritos\u2019 Next Level Nachos campaign.u003c\/spanu003eu003c\/pu003e<\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-video-Z16VrOA wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/864743636?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-21pjCh wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    u003cp style=u0022text-align: leftu0022u003eu003cspan style=u0022font-weight: 400u0022u003eThe integrated campaign features film content from VCCP London who used photographer Scott Grummett to shoot mouth watering, dynamic crops of delicious, fully loaded nachos crafted with Doritos Dippers. Inspired by epic movie trailers, they then worked with VCCP Prague and Girlu0026amp;Bear to develop playful CG animations to further elevate nachos to the next level featuring helicopters, velociraptors and even a dragon! Iconic VO artist, Redd Pepper, was chosen to deliver the campaign message and give the bold visuals even more energy and a cinematic tone.u003c\/spanu003eu003c\/pu003enu003cp style=u0022text-align: leftu0022u003eu003cbu003eRob Pothier, Senior Marketing Manager at Doritosu003c\/bu003eu003cspan style=u0022font-weight: 400u0022u003e, said: u0022u003c\/spanu003eu003cspan style=u0022font-weight: 400u0022u003eThis is nacho everyday stunt, this is a Doritos world record to celebrate National Guacamole Day. The day may not be celebrated by everyone, but this is our cup final, our Christmas and our New Year rolled into one. The cheese pull was an epic display of Doritos taking nachos to the next level.u003c\/spanu003eu003cspan style=u0022font-weight: 400u0022u003e This is as gouda as it gets.\u201du003c\/spanu003eu003c\/pu003enu003cp style=u0022text-align: leftu0022u003eu003cbu003eMatt Lloyd, Creative Director at VCCP Londonu003c\/bu003eu003cspan style=u0022font-weight: 400u0022u003e, added: \u201cNational Guacamole Day is the perfect time to launch an epic integrated campaign to celebrate Doritos\u2019 Next Level Nachos and taking inspiration from movie trailers with helicopters, velociraptors and an iconic voiceover to boost the drama and match the crunch delivered by Doritos Dippers.\u201du003c\/spanu003eu003c\/pu003enu003cp style=u0022text-align: leftu0022u003eu003cbu003eLiam Maguire, Executive Director at Good Relationsu003c\/bu003eu003cspan style=u0022font-weight: 400u0022u003e,u003c\/spanu003e u003cspan style=u0022font-weight: 400u0022u003epart of the VCCP Group,u003c\/spanu003e u003cspan style=u0022font-weight: 400u0022u003eadded: \u201cBrave stunts like this take braver clients. The team at Doritos took a punt on this bonkers idea because of their natural challenger spirit and desire to want to disrupt at every turn. It\u2019s been an epic journey and the final film, stunt, creative and media execution is next level.\u201du003c\/spanu003eu003c\/pu003enu003cp style=u0022text-align: leftu0022u003eu003cspan style=u0022font-weight: 400u0022u003eThe campaign will run across AV, D\/OOH, social, digital and retail until 29th October with media planning and buying carried out by u003c\/spanu003eu003cbu003eMG OMDu003c\/bu003eu003cspan style=u0022font-weight: 400u0022u003e.u003c\/spanu003eu003c\/pu003e\n  <\/div>\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":57,"template":"","class_list":["post-9241","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988"],"hero_image":{"ID":9245,"id":9245,"title":"NachosArtboard-3","filename":"NachosArtboard-3.png","filesize":2992095,"url":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2023\/09\/NachosArtboard-3.png","link":"https:\/\/www.vccp.com\/singapore\/work\/doritos\/next-level-nachos\/attachment\/nachosartboard-3","alt":"","author":"57","description":"","caption":"","name":"nachosartboard-3","status":"inherit","uploaded_to":9241,"date":"2023-09-18 15:20:49","modified":"2023-09-18 15:20:49","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.vccp.com\/singapore\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2023\/09\/NachosArtboard-3-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2023\/09\/NachosArtboard-3-300x169.png","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2023\/09\/NachosArtboard-3-768x432.png","medium_large-width":640,"medium_large-height":360,"large":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2023\/09\/NachosArtboard-3-1024x576.png","large-width":640,"large-height":360,"1536x1536":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2023\/09\/NachosArtboard-3-1536x864.png","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2023\/09\/NachosArtboard-3.png","2048x2048-width":1920,"2048x2048-height":1080,"Header":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2023\/09\/NachosArtboard-3-1920x720.png","Header-width":1920,"Header-height":720,"Square":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2023\/09\/NachosArtboard-3-720x720.png","Square-width":720,"Square-height":720}},"visible_on_home_page":["1"],"meta-title":"VCCP London - Doritos Dippers \"Next Level Nachos\"","meta-description":"Doritos launches Next Level Nachos campaign with Gorge-ous Cheese Pull stunt","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":9228,"post_author":"67","post_date":"2023-09-07 17:18:57","post_date_gmt":"2023-09-07 16:18:57","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"862343953\",\"blockId\":\"Z1GR4ke\",\"blockUniqueClass\":\"lazyblock-video-Z1GR4ke\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003eCreated in collaboration with O2\u2019s UK agency of record, u003c\/spanu003eu003cbu003eVCCP Londonu003c\/bu003eu003cspan style=u0022font-weight: 400u0022u003e, their global content production studio, u003c\/spanu003eu003cbu003eGirl\\u0026amp;Bearu003c\/bu003eu003cspan style=u0022font-weight: 400u0022u003e, and their Digital Innovation Company, u003c\/spanu003eu003cbu003eBernadetteu003c\/bu003eu003cspan style=u0022font-weight: 400u0022u003e, the campaign centres around a unique piece of art commissioned to immortalise the role that fans play in rugby, which was unveiled at the iconic Louvre Museum in Paris. u003c\/spanu003eu003c\/pu003enu003cpu003eu003cspan style=u0022font-weight: 400u0022u003eThe artwork, which features real England fans and O2 customers, was created by award-winning Canadian artist Vincent McIndoe, inspired by the host nation, it uses the \u2018French Romanticism\u2019 style which captures the emotion and drama fans go through while supporting their team.u003c\/spanu003eu003c\/pu003enu003cpu003eu003ciu003eu003cspan style=u0022font-weight: 400u0022u003eWear la Roseu003c\/spanu003eu003c\/iu003eu003cspan style=u0022font-weight: 400u0022u003e is an iteration of O2\u2019s established u003c\/spanu003eu003ciu003eu003cspan style=u0022font-weight: 400u0022u003eWear the Roseu003c\/spanu003eu003c\/iu003eu003cspan style=u0022font-weight: 400u0022u003e campaign and continues the mobile operator\u2019s association with England Rugby, which is in its 28th year and is one of the longest running sports shirt sponsorships in the world.u003c\/spanu003eu003c\/pu003enu003cpu003eu003cspan style=u0022font-weight: 400u0022u003eO2 customers travelling to France will be able to enjoy free roaming u003c\/spanu003eu003cspan style=u0022font-weight: 400u0022u003eas O2 is the only major UK mobile network to offer inclusive EU roaming as standard, up to 25GB.u003c\/spanu003eu003c\/pu003enu003cpu003eu003cspan style=u0022font-weight: 400u0022u003eThose following the team from back home, or those wanting to get even closer to the team as they progress, can tune in to special episodes of O2 Inside Line which will provide unprecedented access to the players and the latest updates from the camp.u003c\/spanu003eu003c\/pu003e\\u003c\/p\\u003e\",\"text-right\":\"u003cpu003eu003cspan style=u0022font-weight: 400u0022u003eEngland Rugby fans with O2 can also enjoy a host of perks and offers thanks to Priority, including 30% off England Rugby Shirts and other Umbro merchandise, competitions to win signed shirts and also the chance to win a trip to France.u003c\/spanu003eu003c\/pu003enu003cpu003eu003cbu003eDylan Hartley, former England Rugby captain,u003c\/bu003eu003cspan style=u0022font-weight: 400u0022u003e said: \u201cExcitement is building and it\u2019s great to team up with O2 to launch their u003c\/spanu003eu003ciu003eu003cspan style=u0022font-weight: 400u0022u003eWear la Roseu003c\/spanu003eu003c\/iu003eu003cspan style=u0022font-weight: 400u0022u003e campaign. With thousands of England fans travelling to France to watch the team, what better way to honour them by revealing this artwork that celebrates their passionate and dedicated support.\u201du003c\/spanu003eu003c\/pu003enu003cpu003eu003cbu003eKimberley Gill, Creative Director atu003c\/bu003eu003cbu003e VCCP London, u003c\/bu003eu003cspan style=u0022font-weight: 400u0022u003eadded: \u201dAcross the channel there will be drama, there will be sweat and tears. We wanted to create something to match the passion and emotion shared by fans and players. So, we put oil on canvas, and sailed this unique and visceral piece of art over the English Channel, to take its place on French soil.\u201du003c\/spanu003eu003c\/pu003enu003cpu003eu003cspan style=u0022font-weight: 400u0022u003eThe campaign creative will launch across D\/OOH, Social, Retail and Online channels, and will run for the duration of England Rugby\u2019s time in France. The campaign also features a social filter, created by Girlu0026amp;Bear, which will enable fans to transform themselves in the painting\u2019s style and emulate their England heroes. All media was planned by MG OMD, including a partnership with RugbyJOE which will amplify u003c\/spanu003eu003ciu003eu003cspan style=u0022font-weight: 400u0022u003eWear la Rose u003c\/spanu003eu003c\/iu003eu003cspan style=u0022font-weight: 400u0022u003ethrough a social content series.u003c\/spanu003eu003c\/pu003e\",\"blockId\":\"Z1nd3iY\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z1nd3iY\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"Our Wear la Rose campaign has England Rugby fans at its heart, championing their support and capturing what it really means to be a fan. \",\"quotee\":\"Simon Groves, Director of Brand \\u0026amp; Marketing at Virgin Media O2\",\"blockId\":\"Z1vDFCg\",\"blockUniqueClass\":\"lazyblock-quote-full-width-Z1vDFCg\"} \/-->\n\n<!-- wp:lazyblock\/carousel 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moments of real human connection. The first creative under the new global brand platform is centred on the nationu2019s favourite chocolate, Cadbury Dairy Milk, and sees the brand embrace an authentic and caring approach, capturing the spirit of the nation in a way that individual consumers can relate to.u003cbr \/u003eu003cbr \/u003eThe campaign kicked off with a new TV advert on Saturday 13th January during The Voice on ITV. The 60-second spot tells the story of a young girl who enters a corner store wanting to buy a bar of Cadbury Dairy Milk. However, itu2019s not for her u2013 itu2019s for her mumu2019s birthday. As the girl has never bought something on her own before, she attempts to emulate what she has seen her mum do and gets her purse out to pay, but inside there is only a collection of small knick-knacks. She goes to pay using these trinkets, including a button and fake diamond ring, which the shopkeeper generously accepts. Even though it leaves him out of pocket, the shopkeeper ensures he doesnu2019t take the girlu2019s favourite trinket (her miniature unicorn!) and she is able to leave the shop with her Mumu2019s favourite bar of Cadbury Dairy Milk, and a smile on her face.u00a0u003c\/pu003e\",\"quote\":\"A new global brand platform which takes Cadbury back to its roots; a family brand founded on generous principles.\",\"blockId\":\"27UAJU\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-27UAJU\"} \/-->\n\n<!-- wp:lazyblock\/two-column-images {\"items\":\"%5B%7B%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%22Cadbury%20Posters%20landscape%22,%22caption%22:%22%22,%22id%22:10753,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10753%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Cadbury-Posters-landscape.jpg%22%7D%7D,%7B%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%22Cadbury%20Posters%20landscape%20heart%22,%22caption%22:%22%22,%22id%22:10752,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10752%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Cadbury-Posters-landscape-heart.jpg%22%7D%7D%5D\",\"blockId\":\"1TpVWw\",\"blockUniqueClass\":\"lazyblock-two-column-images-1TpVWw\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"u003ch4 style=u0022text-align: centeru0022u003eThe campaign will be further underpinned by digital, social, PR, experiential and sampling activations, as well as a second TV advert later in the year.u00a0u003c\/h4u003e\",\"blockId\":\"Z1Cfg\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z1Cfg\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-image-top-aligned {\"image-768x768\":\"%7B%22alt%22:%22%22,%22title%22:%2211936e_Cadbury%22,%22caption%22:%22%22,%22id%22:10751,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10751%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/11936e_Cadbury.jpg%22%7D\",\"text\":\"u003cpu003eEven though it leaves him out of pocket, the shopkeeper ensures he doesnu2019t take the girlu2019s favourite trinket (her miniature unicorn!) and she is able to leave the shop with her Mumu2019s favourite bar of Cadbury Dairy Milk, and a smile on her face.u003cbr \/u003eu003cbr \/u003eIn addition, brand new Out of Home will include the famous Cadbury Dairy Milk glass and a half of milk icon with other positive symbols, such as a heart, smiley face and thumbs up. Thereu2019s no Cadbury branding, it simply features the new Cadbury Dairy Milk tagline u2013 Thereu2019s a glass and a half in every one u2013 showing the human kindness in us all.u003cbr \/u003eu003cbr \/u003eFinally, between 25th and 28th January, Cadbury will be bringing the new TV spot to life by giving chocolate fans across the UK the chance to get a bar of Cadbury Dairy Milk for the price of a knick-knack, trinket or even a button! The five-day longu00a0u003ca href=u0022https:\/\/www.vccp.com\/en-gb\/work\/cadbury\/glass-and-a-half-shopu0022u003epop up storeu003c\/au003eu00a0will even have the same shop keeper as the advert! Get down to Greek Street in Soho between 10am and 6pm to experience it for yourself.u003c\/pu003e\",\"blockId\":\"13bL1a\",\"blockUniqueClass\":\"lazyblock-two-column-text-image-top-aligned-13bL1a\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"285835576\",\"blockId\":\"Z29nhvs\",\"blockUniqueClass\":\"lazyblock-video-Z29nhvs\"} \/-->","post_title":"Mum's Birthday","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"mums-birthday","to_ping":"","pinged":"","post_modified":"2020-08-27 08:38:30","post_modified_gmt":"2020-08-27 07:38:30","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/singapore\/work\/%client_name%\/mums-birthday","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":8804,"post_author":"5","post_date":"2020-08-25 17:12:00","post_date_gmt":"2020-08-25 16:12:00","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"u003cpu003eSince lockdown, our lives have all become more virtual - and the world of fashion is no exception. Our Innovation Lead, Peter Gasston, investigated this emerging trend for The Marketing Society, and analysed its implications for the future of retail and sustainability.u003c\/pu003enu003cpu003eRead the fascinating piece\u00a0u003ca href=u0022https:\/\/www.marketingsociety.com\/blog-post\/fashion-goes-digitalu0022u003ehereu003c\/au003e.\u00a0u003c\/pu003e\",\"quote\":\"A trend that offers new models for retail and sustainability.n\",\"blockId\":\"ZhSV1p\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-ZhSV1p\"} \/-->","post_title":"Fashion goes digital","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"fashion-goes-digital","to_ping":"","pinged":"","post_modified":"2020-08-28 01:05:16","post_modified_gmt":"2020-08-28 00:05:16","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/singapore\/news\/2020\/aug\/fashion-goes-digital\/","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}}],"client_id":"9247","hero_video":"","social-media-image":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2023\/09\/NachosArtboard-3.png","hide_related_items":[]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/singapore\/wp-json\/wp\/v2\/work\/9241","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/singapore\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/singapore\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/singapore\/wp-json\/wp\/v2\/users\/57"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/singapore\/wp-json\/wp\/v2\/media?parent=9241"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}