{"id":9228,"date":"2023-09-07T17:18:57","date_gmt":"2023-09-07T16:18:57","guid":{"rendered":"https:\/\/www.vccp.com\/singapore\/work\/%client_name%\/wear-la-rose"},"modified":"2023-09-11T10:28:45","modified_gmt":"2023-09-11T09:28:45","slug":"wear-la-rose","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/singapore\/work\/o2\/wear-la-rose","title":{"rendered":"Wear la Rose"},"content":{"rendered":"<div class=\"lazyblock-video-Z1GR4ke wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/862343953?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-Z1nd3iY wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p>Created in collaboration with O2\u2019s UK agency of record, u003c\/spanu003eu003cbu003eVCCP Londonu003c\/bu003eu003cspan style=u0022font-weight: 400u0022u003e, their global content production studio, u003c\/spanu003eu003cbu003eGirl&amp;Bearu003c\/bu003eu003cspan style=u0022font-weight: 400u0022u003e, and their Digital Innovation Company, u003c\/spanu003eu003cbu003eBernadetteu003c\/bu003eu003cspan style=u0022font-weight: 400u0022u003e, the campaign centres around a unique piece of art commissioned to immortalise the role that fans play in rugby, which was unveiled at the iconic Louvre Museum in Paris. u003c\/spanu003eu003c\/pu003enu003cpu003eu003cspan style=u0022font-weight: 400u0022u003eThe artwork, which features real England fans and O2 customers, was created by award-winning Canadian artist Vincent McIndoe, inspired by the host nation, it uses the \u2018French Romanticism\u2019 style which captures the emotion and drama fans go through while supporting their team.u003c\/spanu003eu003c\/pu003enu003cpu003eu003ciu003eu003cspan style=u0022font-weight: 400u0022u003eWear la Roseu003c\/spanu003eu003c\/iu003eu003cspan style=u0022font-weight: 400u0022u003e is an iteration of O2\u2019s established u003c\/spanu003eu003ciu003eu003cspan style=u0022font-weight: 400u0022u003eWear the Roseu003c\/spanu003eu003c\/iu003eu003cspan style=u0022font-weight: 400u0022u003e campaign and continues the mobile operator\u2019s association with England Rugby, which is in its 28th year and is one of the longest running sports shirt sponsorships in the world.u003c\/spanu003eu003c\/pu003enu003cpu003eu003cspan style=u0022font-weight: 400u0022u003eO2 customers travelling to France will be able to enjoy free roaming u003c\/spanu003eu003cspan style=u0022font-weight: 400u0022u003eas O2 is the only major UK mobile network to offer inclusive EU roaming as standard, up to 25GB.u003c\/spanu003eu003c\/pu003enu003cpu003eu003cspan style=u0022font-weight: 400u0022u003eThose following the team from back home, or those wanting to get even closer to the team as they progress, can tune in to special episodes of O2 Inside Line which will provide unprecedented access to the players and the latest updates from the camp.u003c\/spanu003eu003c\/pu003e<\/p>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\tu003cpu003eu003cspan style=u0022font-weight: 400u0022u003eEngland Rugby fans with O2 can also enjoy a host of perks and offers thanks to Priority, including 30% off England Rugby Shirts and other Umbro merchandise, competitions to win signed shirts and also the chance to win a trip to France.u003c\/spanu003eu003c\/pu003enu003cpu003eu003cbu003eDylan Hartley, former England Rugby captain,u003c\/bu003eu003cspan style=u0022font-weight: 400u0022u003e said: \u201cExcitement is building and it\u2019s great to team up with O2 to launch their u003c\/spanu003eu003ciu003eu003cspan style=u0022font-weight: 400u0022u003eWear la Roseu003c\/spanu003eu003c\/iu003eu003cspan style=u0022font-weight: 400u0022u003e campaign. With thousands of England fans travelling to France to watch the team, what better way to honour them by revealing this artwork that celebrates their passionate and dedicated support.\u201du003c\/spanu003eu003c\/pu003enu003cpu003eu003cbu003eKimberley Gill, Creative Director atu003c\/bu003eu003cbu003e VCCP London, u003c\/bu003eu003cspan style=u0022font-weight: 400u0022u003eadded: \u201dAcross the channel there will be drama, there will be sweat and tears. We wanted to create something to match the passion and emotion shared by fans and players. So, we put oil on canvas, and sailed this unique and visceral piece of art over the English Channel, to take its place on French soil.\u201du003c\/spanu003eu003c\/pu003enu003cpu003eu003cspan style=u0022font-weight: 400u0022u003eThe campaign creative will launch across D\/OOH, Social, Retail and Online channels, and will run for the duration of England Rugby\u2019s time in France. The campaign also features a social filter, created by Girlu0026amp;Bear, which will enable fans to transform themselves in the painting\u2019s style and emulate their England heroes. All media was planned by MG OMD, including a partnership with RugbyJOE which will amplify u003c\/spanu003eu003ciu003eu003cspan style=u0022font-weight: 400u0022u003eWear la Rose u003c\/spanu003eu003c\/iu003eu003cspan style=u0022font-weight: 400u0022u003ethrough a social content series.u003c\/spanu003eu003c\/pu003e  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-Z1vDFCg wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        Our Wear la Rose campaign has England Rugby fans at its heart, championing their support and capturing what it really means to be a fan.  \n        <cite>Simon Groves, Director of Brand &amp; Marketing at Virgin Media O2<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>\n\n<div class=\"lazyblock-carousel-Z12Y0BK wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\r\n    <div class=\"container container--spaced-sm\">\r\n\r\n      <div id=\"imageCarousel\" class=\"carousel slide    \" data-ride=\"carousel\" data-interval=\"0\">\r\n        \r\n                \r\n        <div class=\"carousel-inner\">\r\n          \r\n                              \r\n          <div class=\"carousel-item  active\">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/wp-content\/uploads\/2023\/09\/Wear-la-Rose-4-scaled.jpg 1152w\">\r\n                <img data-src=\"https:\/\/www.vccp.com\/wp-content\/uploads\/2023\/09\/Wear-la-Rose-4-scaled.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n      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1","filename":"Wear-la-Rose-1-scaled.jpg","filesize":1141380,"url":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2023\/09\/Wear-la-Rose-1-scaled.jpg","link":"https:\/\/www.vccp.com\/singapore\/work\/o2\/wear-la-rose\/attachment\/wear-la-rose-1","alt":"","author":"64","description":"","caption":"EMBARGOED TO 0001 THURSDAY SEPTEMBER 7\nEDITORIAL USE ONLY\nA specially-commissioned 3 meter by 1.5 meter artwork created by artist, Vincent McIndoe titled, \u00d4Wear la Rose\u00d5 is unveiled at The Louvre Museum in Paris, France for O2\u00d5s latest England Rugby campaign, which celebrates England fans and their support of the squad as they prepare to compete in the upcoming international tournament. Picture date: Wednesday September 6, 2023. PA Photo. Photo credit should read: Kieran Cleeves\/PA Wire","name":"wear-la-rose-1","status":"inherit","uploaded_to":9228,"date":"2023-09-08 14:58:42","modified":"2023-09-08 14:58:50","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/singapore\/wp-includes\/images\/media\/default.png","width":2560,"height":2237,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2023\/09\/Wear-la-Rose-1-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2023\/09\/Wear-la-Rose-1-300x262.jpg","medium-width":300,"medium-height":262,"medium_large":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2023\/09\/Wear-la-Rose-1-768x671.jpg","medium_large-width":640,"medium_large-height":559,"large":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2023\/09\/Wear-la-Rose-1-1024x895.jpg","large-width":640,"large-height":559,"1536x1536":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2023\/09\/Wear-la-Rose-1-1536x1342.jpg","1536x1536-width":1536,"1536x1536-height":1342,"2048x2048":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2023\/09\/Wear-la-Rose-1-2048x1790.jpg","2048x2048-width":2048,"2048x2048-height":1790,"Header":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2023\/09\/Wear-la-Rose-1-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2023\/09\/Wear-la-Rose-1-1920x960.jpg","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2023\/09\/Wear-la-Rose-1-768x768.jpg","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2023\/09\/Wear-la-Rose-1-307x615.jpg","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2023\/09\/Wear-la-Rose-1-768x960.jpg","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2023\/09\/Wear-la-Rose-1-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2023\/09\/Wear-la-Rose-1-768x768.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2023\/09\/Wear-la-Rose-1-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2023\/09\/Wear-la-Rose-1-307x615.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"visible_on_home_page":["1"],"meta-title":"VCCP - O2 launches \u2018Wear la Rose\u2019 ","meta-description":"  O2 launches \u2018Wear la Rose\u2019 campaign to celebrate England Rugby fans ","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":634,"post_author":"5","post_date":"2020-06-24 09:56:54","post_date_gmt":"2020-06-24 08:56:54","post_content":"<!-- wp:lazyblock\/page-title {\"title\":\"Capabilities\",\"blockId\":\"Z24KL4u\",\"blockUniqueClass\":\"lazyblock-page-title-Z24KL4u\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"blockId\":\"Z1pypLu\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z1pypLu\"} \/-->","post_title":"Capabilities","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"capabilities","to_ping":"","pinged":"","post_modified":"2020-08-27 00:55:37","post_modified_gmt":"2020-08-26 23:55:37","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/singapore\/?page_id=634","menu_order":0,"post_type":"page","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":896,"post_author":"5","post_date":"2020-07-01 10:07:30","post_date_gmt":"2020-07-01 09:07:30","post_content":"","post_title":"News","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"news","to_ping":"","pinged":"","post_modified":"2021-06-11 18:03:28","post_modified_gmt":"2021-06-11 17:03:28","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/singapore\/?page_id=896","menu_order":0,"post_type":"page","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":212,"post_author":"5","post_date":"2020-06-15 22:26:43","post_date_gmt":"2020-06-15 21:26:43","post_content":"","post_title":"Work","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"work","to_ping":"","pinged":"","post_modified":"2021-06-11 18:01:42","post_modified_gmt":"2021-06-11 17:01:42","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/singapore\/?page_id=212","menu_order":1,"post_type":"page","post_mime_type":"","comment_count":"0","filter":"raw"}}],"client_id":"8560","hero_video":"","social-media-image":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2023\/09\/Wear-la-Rose-1-scaled.jpg","hide_related_items":[]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/singapore\/wp-json\/wp\/v2\/work\/9228","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/singapore\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/singapore\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/singapore\/wp-json\/wp\/v2\/users\/67"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/singapore\/wp-json\/wp\/v2\/media?parent=9228"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}