{"id":9099,"date":"2023-02-27T11:15:00","date_gmt":"2023-02-27T11:15:00","guid":{"rendered":"https:\/\/www.vccp.com\/singapore\/?post_type=work&#038;p=9099"},"modified":"2023-03-03T08:48:21","modified_gmt":"2023-03-03T08:48:21","slug":"sustainability-social-comms","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/singapore\/work\/cathay-pacific\/sustainability-social-comms","title":{"rendered":"Cathay Pacific Sustainability Social Comms"},"content":{"rendered":"<div class=\"lazyblock-video-1cwnQT wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/802940922?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-1k5zzi wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p>In a world where there is an urgent desire to reduce carbon emissions, waste and positively give back to communities, Cathay Pacific wanted to showcase their wide range of initiatives to reduce the impact of air travel &#8211; including adoption of sustainable aviation fuels, recycling, up-cycling and sustainable sourcing of food and beverages.<\/p>\n<p dir=\"ltr\">Through our research and social listening, we devised a content plan and strategy that addressed the needs of conscious travellers, and emphasised Cathay Pacific&#8217;s innovation in sustainability, enabling them to stand out within the social media landscape where dubious claims have become commonplace.<\/p>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p dir=\"ltr\">Developing a series of social content (engaging, snappy videos and straight-to-the-point captions), we aimed to educate customers about Cathay Pacific&#8217;s ongoing sustainability efforts to make a strong impression. And, in turn making Cathay Pacific a preferred choice for today&#8217;s thoughtful travellers.<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"335\" src=\"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2023\/03\/Screen-Shot-2023-03-03-at-4.27.09-pm-1024x335.png\" alt=\"\" class=\"wp-image-9116\" srcset=\"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2023\/03\/Screen-Shot-2023-03-03-at-4.27.09-pm-1024x335.png 1024w, https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2023\/03\/Screen-Shot-2023-03-03-at-4.27.09-pm-300x98.png 300w, https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2023\/03\/Screen-Shot-2023-03-03-at-4.27.09-pm-768x251.png 768w, https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2023\/03\/Screen-Shot-2023-03-03-at-4.27.09-pm.png 1102w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\"><div class=\"lazyblock-video-zzFYO wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/804204134?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\"><div class=\"lazyblock-video-1rJIgr wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/804205416?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\"><div class=\"lazyblock-video-Dj8cv wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/804205103?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":35,"template":"","class_list":["post-9099","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988"],"client_id":"8421","hero_video":"","hero_image":{"ID":9106,"id":9106,"title":"Screenshot 2023-02-28 at 12.30.48 PM","filename":"Screenshot-2023-02-28-at-12.30.48-PM.png","filesize":157206,"url":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2023\/02\/Screenshot-2023-02-28-at-12.30.48-PM.png","link":"https:\/\/www.vccp.com\/singapore\/work\/cathay-pacific\/sustainability-social-comms\/attachment\/screenshot-2023-02-28-at-12-30-48-pm","alt":"","author":"35","description":"","caption":"","name":"screenshot-2023-02-28-at-12-30-48-pm","status":"inherit","uploaded_to":9099,"date":"2023-02-28 04:31:26","modified":"2023-02-28 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