{"id":8895,"date":"2021-07-07T07:15:45","date_gmt":"2021-07-07T06:15:45","guid":{"rendered":"https:\/\/www.vccp.com\/singapore\/?post_type=work&#038;p=8895"},"modified":"2021-07-07T08:42:05","modified_gmt":"2021-07-07T07:42:05","slug":"telkomsel","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/singapore\/work\/telkomsel\/telkomsel","title":{"rendered":"Telkomsel"},"content":{"rendered":"<div class=\"lazyblock-video-ZrSy9t wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/566011267?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-1L0C2Y wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        To our employees and the market, this is a very deliberate and radical step that we are taking. We want to show that we are moving in a different direction so the rebranding was the best time for us. \n        <cite>Rachel Goh, Telkomsel CMO<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-ZMnQbG wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p class=\"p1\"><span class=\"s1\">Since 1995, Telkomsel has been Indonesia\u2019s leading telecommunications provider. Now with over 160 million active users, it continues to lead the highly competitive category of five operators, with the widest and most reliable coverage, and the most diverse and valuable range of products and services.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">But the Indonesia of 2021 is vastly different from that of 1995, and Telkomsel had not revisited its brand identity for over 26 years. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Today, Indonesians are more in touch with digital technology than ever. They\u2019ve had a taste of its true potential. All across the land, they are hungry for \u2018more\u2019 \u2013 in every aspect of their lives. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Today, it\u2019s no longer enough for Telkomsel to be just a telco. The brand and its products and services need to more effectively connect with Indonesians and empower them to live, work and play in bold new ways. Ultimately, the brand\u2019s goal is to help Indonesians reach their true potential.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">That\u2019s why Telkomsel has undergone an end-to-end transformation of both their business and their brand \u2013 to better serve this dynamic new generation of Indonesians.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">We started by identifying a completely new brand purpose. One that would be inspiring to all, and express the immense promise that technology holds to open a \u2018World of More\u2019. <\/span><\/p>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p class=\"p1\"><span class=\"s1\">We took over 50 different brand identities and transformed them into one \u2013 establishing the Telkomsel master brand as the most valuable asset of all.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">However, the new, modern and multinational brand Telkomsel is still deeply rooted in Indonesian culture \u2013 with a logo and bespoke typeface inspired by Batik design. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">The new Telkomsel is more colourful and more exciting. More energetic and dynamic \u2013 much like modern Indonesia.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">The launch campaign invites everyone to get onboard, inspiring Indonesians to make the most of Telkomsel\u2019s offerings in order to Make Things Happen. <\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">The rejuvenated Telkomsel brand and launch communications were unveiled on a live TV event, broadcast across Indonesia on 18th June. The campaign extends across refreshed digital properties, digital display, social and influencer activations, public relations, outdoor, retail and direct communications.<\/span><\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-image-full-width-Z1n5iNA wp-block-lazyblock-image-full-width\"><section class=\"fullwidth fullwidth--img\">\n  \n  <img data-src=\"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2021\/07\/Telkomsel-logo-min-scaled.jpg\" alt=\"Telkomsel logo batik design\" class=\"lazyload img-fluid\" \/>\n  \n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":35,"template":"","class_list":["post-8895","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988","8349","8351","8352","8356"],"client_id":"8906","hero_video":"","hero_image":{"ID":8896,"id":8896,"title":"Telkomsel key visual","filename":"Telkomsel-KV-layout-min-scaled.jpg","filesize":195593,"url":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2021\/07\/Telkomsel-KV-layout-min-scaled.jpg","link":"https:\/\/www.vccp.com\/singapore\/work\/telkomsel\/telkomsel\/attachment\/telkomsel-kv-layout-min","alt":"Lady holding phone in room with fluorescent lighting","author":"35","description":"","caption":"","name":"telkomsel-kv-layout-min","status":"inherit","uploaded_to":8895,"date":"2021-07-07 04:42:03","modified":"2021-07-07 04:44:04","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/singapore\/wp-includes\/images\/media\/default.png","width":2560,"height":1502,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2021\/07\/Telkomsel-KV-layout-min-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2021\/07\/Telkomsel-KV-layout-min-300x176.jpg","medium-width":300,"medium-height":176,"medium_large":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2021\/07\/Telkomsel-KV-layout-min-768x451.jpg","medium_large-width":640,"medium_large-height":376,"large":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2021\/07\/Telkomsel-KV-layout-min-1024x601.jpg","large-width":640,"large-height":376,"1536x1536":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2021\/07\/Telkomsel-KV-layout-min-1536x901.jpg","1536x1536-width":1536,"1536x1536-height":901,"2048x2048":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2021\/07\/Telkomsel-KV-layout-min-2048x1202.jpg","2048x2048-width":2048,"2048x2048-height":1202,"Header":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2021\/07\/Telkomsel-KV-layout-min-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2021\/07\/Telkomsel-KV-layout-min-1920x960.jpg","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2021\/07\/Telkomsel-KV-layout-min-768x768.jpg","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2021\/07\/Telkomsel-KV-layout-min-307x615.jpg","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2021\/07\/Telkomsel-KV-layout-min-768x960.jpg","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2021\/07\/Telkomsel-KV-layout-min-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2021\/07\/Telkomsel-KV-layout-min-768x768.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2021\/07\/Telkomsel-KV-layout-min-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2021\/07\/Telkomsel-KV-layout-min-307x615.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"","meta-description":"","social-media-image":false,"relateditems":false,"related_content_title":"You may also like","hide_related_items":[],"visible_on_home_page":[]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/singapore\/wp-json\/wp\/v2\/work\/8895","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/singapore\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/singapore\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/singapore\/wp-json\/wp\/v2\/users\/35"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/singapore\/wp-json\/wp\/v2\/media?parent=8895"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}