{"id":8712,"date":"2018-07-23T15:09:05","date_gmt":"2018-07-23T14:09:05","guid":{"rendered":"https:\/\/www.vccp.com\/singapore\/work\/%client_name%\/storror"},"modified":"2020-08-27T01:07:56","modified_gmt":"2020-08-27T00:07:56","slug":"storror","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/singapore\/work\/canon\/storror","title":{"rendered":"What&#8217;s your next first?"},"content":{"rendered":"<div class=\"lazyblock-video-1dAxDI wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/281401810?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-Z27zMvD wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                <blockquote class=\"blockquote blockquote--md-right\">\r\n          Filmed in the historic city of Istanbul, the campaign is designed to inspire customers to try a new experience for the first time, and to capture it on a Canon.                  <\/blockquote>\r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\tu003cpu003eThis summer marks one year since we helped reposition Canon under the &#8216;Live for the story&#8217; platform. So to help deepen the connection with a younger generation of storytellers, we have launched u2018Whatu2019s your next first?u2019. The new campaign sees Canon challenge elite Parkour athletes, Storror, to cross from Europe into Asia by any means possible.u003c\/pu003enu003cpu003eThe Parkour athletes filmed the adventure themselves, free-running across a series of landmarks including Istanbulu2019s Galata Bridge, the domed rooftops near Su00fcleymaniye, culminating with a leap onto the roof of a passenger ferry carrying them across the Bosphorus Strait, to the cargo seaport of Haydarpau015fa on the Asian side of the city.u003cbr \/u003eu003cbr \/u003eUsing moving vehicles, trains and boats as stepping stones, Storroru2019s adrenaline fuelled adventure was filmed using a selection of Canon equipment, such as the award-winning EOS M50, EOS 5D Mark IV and a EOS C200 cinema camera.u003c\/pu003e  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-image-grid-ZsSKeI wp-block-lazyblock-image-grid\">\r\n<section class=\"fullwidth aos-init aos-animate\" data-aos=\"fade-up\">\r\n    <div class=\"container container--spaced-sm\">\r\n        <div class=\"row\">\r\n            <div class=\"col-sm-6\">\r\n                <div class=\"grid-item grid-item--tall\">\r\n                    <picture>\r\n                        <source data-srcset=\" 768w\" srcset=\" 768w\">\r\n                        <img decoding=\"async\" data-src=\"\" alt=\"\" class=\"img-fluid grid-item-img lazyloaded\" src=\"\">\r\n                    <\/picture>\r\n                <\/div>\r\n            <\/div>\r\n            <div class=\"col-sm-6\">\r\n                <div class=\"grid-item grid-item--square\">\r\n                    <picture>\r\n                        <source data-srcset=\" 768w\" srcset=\" 768w\">\r\n                        <img decoding=\"async\" data-src=\"\" alt=\"\" class=\"img-fluid grid-item-img lazyloaded\" src=\"\">\r\n                    <\/picture>\r\n                <\/div>\r\n                <div class=\"grid-item grid-item--square\">\r\n                    <picture>\r\n                        <source data-srcset=\" 768w\" srcset=\" 768w\">\r\n                        <img decoding=\"async\" data-src=\"\" alt=\"\" class=\"img-fluid grid-item-img lazyloaded\" src=\"\">\r\n                    <\/picture>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-OUYXn wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    u003ch4u003eNot only was this challenge a world-first, but it was also a remarkable feat of human endurance, skill and agility which aims to inspire others to try something new.u00a0u003c\/h4u003e\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-side-by-side-text-inline-image-button-Z1ygEBX wp-block-lazyblock-two-column-side-by-side-text-inline-image-button\"><section class=\"fullwidth fullwidth--overflow\" data-aos=\"fade-up\">\n  <div class=\"container container--spaced-lg\">\n\n    <div class=\"row\">\n            <div class=\"col-md-6\">\n\n        <div class=\"text-image-item\">\n        \n                    \n          <div class=\"content\">\n                        \n            <div class=\"p\">\n              <p>Building on their successful Live For The Story brand proposition, the company hopes the adrenaline-fuelled video resonates with its customers, and encourages them to experience something new with a Canon camera.<\/p>            <\/div>\n            \n                      <\/div>\n\n        <\/div>        \n      <\/div>\n            <div class=\"col-md-6\">\n\n        <div class=\"text-image-item\">\n        \n                    \n          <div class=\"content\">\n                        \n            <div class=\"p\">\n              <p>Canon Europe\u2019s fully integrated campaign will run across Europe from Monday 25th June in a variety of channels including: Print, Digital, Social, PR, VOD, CRM and In-store\/retail.<\/p>            <\/div>\n            \n                      <\/div>\n\n        <\/div>        \n      <\/div>\n      \n    <\/div>\n\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-carousel-YtxnY wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\r\n    <div class=\"container container--spaced-sm\">\r\n\r\n      <div id=\"imageCarousel\" class=\"carousel slide    \" data-ride=\"carousel\" data-interval=\"0\">\r\n        \r\n                \r\n        <div class=\"carousel-inner\">\r\n          \r\n                              \r\n          <div class=\"carousel-item  active\">\r\n          \r\n                        <div class=\"embed-responsive embed-responsive-16by9\" data-component=\"video\">\r\n              <iframe data-src=\"https:\/\/player.vimeo.com\/video\/285092024?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>                          <\/div>\r\n                      \r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                        <div class=\"embed-responsive embed-responsive-16by9\" data-component=\"video\">\r\n              <iframe data-src=\"https:\/\/player.vimeo.com\/video\/285092192?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>                          <\/div>\r\n                      \r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                        <div class=\"embed-responsive embed-responsive-16by9\" data-component=\"video\">\r\n              <iframe data-src=\"https:\/\/player.vimeo.com\/video\/281403668?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>                          <\/div>\r\n                      \r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                    \r\n        <\/div>\r\n        \r\n                \r\n        \r\n      <\/div>\r\n\r\n    <\/div>\r\n  <\/section>\r\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"template":"","class_list":["post-8712","work","type-work","status-publish","hentry"],"acf":{"client_id":"8431","capability_ids":["988"],"hero_video":"281402835","visible_on_home_page":[],"meta-title":"Storror","meta-description":"Filmed in the historic city of Istanbul, the campaign is designed to inspire customers to try a new experience for the first time, and to capture it on a Canon.","relateditems":false,"hero_image":{"ID":789,"id":789,"title":"summer-hero-crane-storror 2","filename":"summer-hero-crane-storror-2.jpg","filesize":868696,"url":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2020\/06\/summer-hero-crane-storror-2.jpg","link":"https:\/\/www.vccp.com\/singapore\/work\/attachment\/summer-hero-crane-storror-2","alt":"","author":"5","description":"","caption":"","name":"summer-hero-crane-storror-2","status":"inherit","uploaded_to":212,"date":"2020-06-28 19:49:25","modified":"2020-06-28 19:49:25","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/singapore\/wp-includes\/images\/media\/default.png","width":1152,"height":1152,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2020\/06\/summer-hero-crane-storror-2-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2020\/06\/summer-hero-crane-storror-2-300x300.jpg","medium-width":300,"medium-height":300,"medium_large":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2020\/06\/summer-hero-crane-storror-2-768x768.jpg","medium_large-width":640,"medium_large-height":640,"large":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2020\/06\/summer-hero-crane-storror-2-1024x1024.jpg","large-width":640,"large-height":640,"1536x1536":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2020\/06\/summer-hero-crane-storror-2.jpg","1536x1536-width":1152,"1536x1536-height":1152,"2048x2048":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2020\/06\/summer-hero-crane-storror-2.jpg","2048x2048-width":1152,"2048x2048-height":1152,"Header":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2020\/06\/summer-hero-crane-storror-2-1152x720.jpg","Header-width":1152,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2020\/06\/summer-hero-crane-storror-2-1152x960.jpg","Wide-width":1152,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2020\/06\/summer-hero-crane-storror-2-1152x1152.jpg","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2020\/06\/summer-hero-crane-storror-2-768x1152.jpg","Tall-width":307,"Tall-height":461,"Mobile":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2020\/06\/summer-hero-crane-storror-2-768x960.jpg","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2020\/06\/summer-hero-crane-storror-2-1152x630.jpg","Facebook-width":1152,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2020\/06\/summer-hero-crane-storror-2-768x768.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2020\/06\/summer-hero-crane-storror-2-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2020\/06\/summer-hero-crane-storror-2-384x768.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"social-media-image":false},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/singapore\/wp-json\/wp\/v2\/work\/8712","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/singapore\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/singapore\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/singapore\/wp-json\/wp\/v2\/users\/5"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/singapore\/wp-json\/wp\/v2\/media?parent=8712"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}