{"id":8695,"date":"2019-10-11T13:41:00","date_gmt":"2019-10-11T12:41:00","guid":{"rendered":"https:\/\/www.vccp.com\/singapore\/?post_type=work&#038;p=8695"},"modified":"2020-08-28T13:51:07","modified_gmt":"2020-08-28T12:51:07","slug":"50th-anniversary","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/singapore\/work\/hisense\/50th-anniversary","title":{"rendered":"50th Anniversary"},"content":{"rendered":"<div class=\"lazyblock-text-full-width-qN2wl wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <h4 style=\"text-align: left\">Hisense celebrates 50 years of looking forward<\/h4>\n<p style=\"text-align: left\">Since its humble beginnings in a small Qingdao radio factory in 1969, Hisense has grown into an electronics giant, building consumer electronics, household appliances and IOT solutions. It&#8217;s a brand with a five decade track record of making consumers\u2019 lives simpler and better.<\/p>\n<p style=\"text-align: left\">For its 50th anniversary, VCCP worked with SomeOne to launch the celebratory campaign for Hisense, \u201cFresh at 50\u201d. In a series of animated films, we follow the journey of Hisense\u2019s mascot &#8216;Beta Ball&#8217; as it goes about discovering the world of the brand. At every step of the way, audiences get a glimpse of the evolving environment as an allegory for how Hisense is innovating for the next generation of customers, continually keeping it fresh.<\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-image-full-width-Zwqoul wp-block-lazyblock-image-full-width\"><section class=\"fullwidth fullwidth--img\">\n  \n  <img data-src=\"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2019\/10\/Hisense-50th.jpg\" alt=\"\" class=\"lazyload img-fluid\" \/>\n  \n<\/section><\/div>\n\n<div class=\"lazyblock-carousel-2cQ8C9 wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\r\n    <div class=\"container container--spaced-sm\">\r\n\r\n      <div id=\"imageCarousel\" class=\"carousel slide    \" data-ride=\"carousel\" data-interval=\"0\">\r\n        \r\n                \r\n        <div class=\"carousel-inner\">\r\n          \r\n                              \r\n          <div class=\"carousel-item  active\">\r\n          \r\n                        <div class=\"embed-responsive embed-responsive-16by9\" data-component=\"video\">\r\n              <iframe data-src=\"https:\/\/player.vimeo.com\/video\/405718942?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>                          <\/div>\r\n                      \r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                        <div class=\"embed-responsive embed-responsive-16by9\" data-component=\"video\">\r\n              <iframe data-src=\"https:\/\/player.vimeo.com\/video\/405721210?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>                          <\/div>\r\n                      \r\n                        \r\n            \r\n          <\/div>\r\n     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     <\/div>\r\n\r\n    <\/div>\r\n  <\/section>\r\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"template":"","class_list":["post-8695","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988","8349","8352"],"client_id":"8497","hero_video":"405723629","hero_image":{"ID":8756,"id":8756,"title":"HisenseFinalKVExtendedLR2000px","filename":"HisenseFinalKVExtendedLR2000px.jpg","filesize":50076,"url":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2019\/10\/HisenseFinalKVExtendedLR2000px.jpg","link":"https:\/\/www.vccp.com\/singapore\/work\/hisense\/50th-anniversary\/attachment\/hisensefinalkvextendedlr2000px","alt":"","author":"5","description":"","caption":"","name":"hisensefinalkvextendedlr2000px","status":"inherit","uploaded_to":8695,"date":"2020-08-21 12:22:33","modified":"2020-08-21 12:22:33","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/singapore\/wp-includes\/images\/media\/default.png","width":768,"height":768,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2019\/10\/HisenseFinalKVExtendedLR2000px-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2019\/10\/HisenseFinalKVExtendedLR2000px-300x300.jpg","medium-width":300,"medium-height":300,"medium_large":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2019\/10\/HisenseFinalKVExtendedLR2000px.jpg","medium_large-width":640,"medium_large-height":640,"large":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2019\/10\/HisenseFinalKVExtendedLR2000px.jpg","large-width":640,"large-height":640,"1536x1536":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2019\/10\/HisenseFinalKVExtendedLR2000px.jpg","1536x1536-width":768,"1536x1536-height":768,"2048x2048":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2019\/10\/HisenseFinalKVExtendedLR2000px.jpg","2048x2048-width":768,"2048x2048-height":768,"Header":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2019\/10\/HisenseFinalKVExtendedLR2000px-768x720.jpg","Header-width":768,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2019\/10\/HisenseFinalKVExtendedLR2000px.jpg","Wide-width":768,"Wide-height":768,"Square":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2019\/10\/HisenseFinalKVExtendedLR2000px.jpg","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2019\/10\/HisenseFinalKVExtendedLR2000px.jpg","Tall-width":307,"Tall-height":307,"Mobile":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2019\/10\/HisenseFinalKVExtendedLR2000px.jpg","Mobile-width":768,"Mobile-height":768,"Facebook":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2019\/10\/HisenseFinalKVExtendedLR2000px-768x630.jpg","Facebook-width":768,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2019\/10\/HisenseFinalKVExtendedLR2000px-768x768.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2019\/10\/HisenseFinalKVExtendedLR2000px-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2019\/10\/HisenseFinalKVExtendedLR2000px-384x768.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"Hisense 50th Anniversary","meta-description":"Hisense were founded in 1969 and this year sees them celebrate 50 years as a leading global consumer electronics manufacturer. For 5 decades they have been committed to developing innovations in consumer electronics. Branding SomeOne in Sydney, 3D Animation Masonry Studios","social-media-image":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2019\/10\/HisenseFinalKVExtendedLR2000px.jpg","relateditems":[{"relateditem":{"ID":634,"post_author":"5","post_date":"2020-06-24 09:56:54","post_date_gmt":"2020-06-24 08:56:54","post_content":"<!-- wp:lazyblock\/page-title {\"title\":\"Capabilities\",\"blockId\":\"Z24KL4u\",\"blockUniqueClass\":\"lazyblock-page-title-Z24KL4u\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"blockId\":\"Z1pypLu\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z1pypLu\"} \/-->","post_title":"Capabilities","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"capabilities","to_ping":"","pinged":"","post_modified":"2020-08-27 00:55:37","post_modified_gmt":"2020-08-26 23:55:37","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/singapore\/?page_id=634","menu_order":0,"post_type":"page","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":212,"post_author":"5","post_date":"2020-06-15 22:26:43","post_date_gmt":"2020-06-15 21:26:43","post_content":"","post_title":"Work","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"work","to_ping":"","pinged":"","post_modified":"2021-06-11 18:01:42","post_modified_gmt":"2021-06-11 17:01:42","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/singapore\/?page_id=212","menu_order":1,"post_type":"page","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":896,"post_author":"5","post_date":"2020-07-01 10:07:30","post_date_gmt":"2020-07-01 09:07:30","post_content":"","post_title":"News","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"news","to_ping":"","pinged":"","post_modified":"2021-06-11 18:03:28","post_modified_gmt":"2021-06-11 17:03:28","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/singapore\/?page_id=896","menu_order":0,"post_type":"page","post_mime_type":"","comment_count":"0","filter":"raw"}}],"visible_on_home_page":["1"],"websites_to_publish":[],"related_content_title":"You may also like"},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/singapore\/wp-json\/wp\/v2\/work\/8695","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/singapore\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/singapore\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/singapore\/wp-json\/wp\/v2\/users\/2"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/singapore\/wp-json\/wp\/v2\/media?parent=8695"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}