{"id":8654,"date":"2019-09-04T10:06:08","date_gmt":"2019-09-04T09:06:08","guid":{"rendered":"https:\/\/www.vccp.com\/singapore\/work\/%client_name%\/donate-your-words"},"modified":"2020-08-27T08:37:11","modified_gmt":"2020-08-27T07:37:11","slug":"donate-your-words","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/singapore\/work\/cadbury\/donate-your-words","title":{"rendered":"Donate Your Words"},"content":{"rendered":"<div class=\"lazyblock-video-ZonqYm wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/357765945?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-CPf5Q wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                <blockquote class=\"blockquote blockquote--md-right\">\r\n          There&#8217;s a crisis in the UK. 1.4 million older people struggle with loneliness. 225,000 often go a whole week without speaking to anyone.                  <\/blockquote>\r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\tu003cpu003eThatu2019s why Cadbury Dairy Milk have launched a new brand campaign, &#8216;Donate Your Words&#8217;, in support of Age UK. For the first time ever the UKu2019s number one chocolate brand has removed the words from its iconic purple bars and is &#8216;donating&#8217; them to the Charity to help alleviate loneliness amongst older people.u00a0u003c\/pu003enu003cpu003eThe limited edition bar will be sold in supermarkets nationwide with 30p from each bar going towards Age UK to help provide vital services and support when older people need it most.u003c\/pu003enu003cpu003eThe campaign will also encourage Brits to donate their words by pledging to reach out and have a chat with older people in their communities, supported through social media, TV show partnerships, retail pop up experiences and even a custom built Facebook chatbot conversational interface.u00a0u003c\/pu003e  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-image-full-width-Z1eQbm4 wp-block-lazyblock-image-full-width\"><section class=\"fullwidth fullwidth--img\">\n  \n  <img data-src=\"https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/ChatBot-1.jpg\" alt=\"\" class=\"lazyload img-fluid\" \/>\n  \n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-CSD4B wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        Weu2019re so proud to announce this partnership and to be supporting Age UK &#8211; itu2019s such an important charity that is really tackling the issue of loneliness. We are donating the words from our bars of Cadbury Dairy Milk and encouraging people up and down the country to donate theirs through small gestures that could really help change the lives of older people. \n        <cite>Laura Gray, Brand Manager at Mondelez<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"template":"","class_list":["post-8654","work","type-work","status-publish","hentry"],"acf":{"client_id":"8458","capability_ids":["988","8349","8351","8355"],"hero_image":false,"meta-title":"Donate Your Words","meta-description":"Cadbury Dairy Milk announces partnership with Age UK to help combat loneliness.","relateditems":[{"relateditem":{"ID":8662,"post_author":"3","post_date":"2018-01-12 11:30:47","post_date_gmt":"2018-01-12 11:30:47","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"250652821\",\"blockId\":\"Z16OdPB\",\"blockUniqueClass\":\"lazyblock-video-Z16OdPB\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"u003cpu003eOur new positioning, 'There's a glass and a half in everyone', shines a light on the kindness and generosity that we see in society every day, and which facilitates moments of real human connection. The first creative under the new global brand platform is centred on the nationu2019s favourite chocolate, Cadbury Dairy Milk, and sees the brand embrace an authentic and caring approach, capturing the spirit of the nation in a way that individual consumers can relate to.u003cbr \/u003eu003cbr \/u003eThe campaign kicked off with a new TV advert on Saturday 13th January during The Voice on ITV. The 60-second spot tells the story of a young girl who enters a corner store wanting to buy a bar of Cadbury Dairy Milk. However, itu2019s not for her u2013 itu2019s for her mumu2019s birthday. As the girl has never bought something on her own before, she attempts to emulate what she has seen her mum do and gets her purse out to pay, but inside there is only a collection of small knick-knacks. She goes to pay using these trinkets, including a button and fake diamond ring, which the shopkeeper generously accepts. Even though it leaves him out of pocket, the shopkeeper ensures he doesnu2019t take the girlu2019s favourite trinket (her miniature unicorn!) and she is able to leave the shop with her Mumu2019s favourite bar of Cadbury Dairy Milk, and a smile on her face.u00a0u003c\/pu003e\",\"quote\":\"A new global brand platform which takes Cadbury back to its roots; a family brand founded on generous principles.\",\"blockId\":\"27UAJU\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-27UAJU\"} \/-->\n\n<!-- wp:lazyblock\/two-column-images {\"items\":\"%5B%7B%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%22Cadbury%20Posters%20landscape%22,%22caption%22:%22%22,%22id%22:10753,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10753%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Cadbury-Posters-landscape.jpg%22%7D%7D,%7B%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%22Cadbury%20Posters%20landscape%20heart%22,%22caption%22:%22%22,%22id%22:10752,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10752%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Cadbury-Posters-landscape-heart.jpg%22%7D%7D%5D\",\"blockId\":\"1TpVWw\",\"blockUniqueClass\":\"lazyblock-two-column-images-1TpVWw\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"u003ch4 style=u0022text-align: centeru0022u003eThe campaign will be further underpinned by digital, social, PR, experiential and sampling activations, as well as a second TV advert later in the year.u00a0u003c\/h4u003e\",\"blockId\":\"Z1Cfg\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z1Cfg\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-image-top-aligned {\"image-768x768\":\"%7B%22alt%22:%22%22,%22title%22:%2211936e_Cadbury%22,%22caption%22:%22%22,%22id%22:10751,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10751%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/11936e_Cadbury.jpg%22%7D\",\"text\":\"u003cpu003eEven though it leaves him out of pocket, the shopkeeper ensures he doesnu2019t take the girlu2019s favourite trinket (her miniature unicorn!) and she is able to leave the shop with her Mumu2019s favourite bar of Cadbury Dairy Milk, and a smile on her face.u003cbr \/u003eu003cbr \/u003eIn addition, brand new Out of Home will include the famous Cadbury Dairy Milk glass and a half of milk icon with other positive symbols, such as a heart, smiley face and thumbs up. Thereu2019s no Cadbury branding, it simply features the new Cadbury Dairy Milk tagline u2013 Thereu2019s a glass and a half in every one u2013 showing the human kindness in us all.u003cbr \/u003eu003cbr \/u003eFinally, between 25th and 28th January, Cadbury will be bringing the new TV spot to life by giving chocolate fans across the UK the chance to get a bar of Cadbury Dairy Milk for the price of a knick-knack, trinket or even a button! The five-day longu00a0u003ca href=u0022https:\/\/www.vccp.com\/en-gb\/work\/cadbury\/glass-and-a-half-shopu0022u003epop up storeu003c\/au003eu00a0will even have the same shop keeper as the advert! Get down to Greek Street in Soho between 10am and 6pm to experience it for yourself.u003c\/pu003e\",\"blockId\":\"13bL1a\",\"blockUniqueClass\":\"lazyblock-two-column-text-image-top-aligned-13bL1a\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"285835576\",\"blockId\":\"Z29nhvs\",\"blockUniqueClass\":\"lazyblock-video-Z29nhvs\"} \/-->","post_title":"Mum's Birthday","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"mums-birthday","to_ping":"","pinged":"","post_modified":"2020-08-27 08:38:30","post_modified_gmt":"2020-08-27 07:38:30","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/singapore\/work\/%client_name%\/mums-birthday","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":8712,"post_author":"5","post_date":"2018-07-23 15:09:05","post_date_gmt":"2018-07-23 14:09:05","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"281401810\",\"blockId\":\"1dAxDI\",\"blockUniqueClass\":\"lazyblock-video-1dAxDI\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"u003cpu003eThis summer marks one year since we helped reposition Canon under the 'Live for the story' platform. So to help deepen the connection with a younger generation of storytellers, we have launched u2018Whatu2019s your next first?u2019. The new campaign sees Canon challenge elite Parkour athletes, Storror, to cross from Europe into Asia by any means possible.u003c\/pu003enu003cpu003eThe Parkour athletes filmed the adventure themselves, free-running across a series of landmarks including Istanbulu2019s Galata Bridge, the domed rooftops near Su00fcleymaniye, culminating with a leap onto the roof of a passenger ferry carrying them across the Bosphorus Strait, to the cargo seaport of Haydarpau015fa on the Asian side of the city.u003cbr \/u003eu003cbr \/u003eUsing moving vehicles, trains and boats as stepping stones, Storroru2019s adrenaline fuelled adventure was filmed using a selection of Canon equipment, such as the award-winning EOS M50, EOS 5D Mark IV and a EOS C200 cinema camera.u003c\/pu003e\",\"quote\":\"Filmed in the historic city of Istanbul, the campaign is designed to inspire customers to try a new experience for the first time, and to capture it on a 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