{"id":18,"date":"2020-06-12T14:48:31","date_gmt":"2020-06-12T13:48:31","guid":{"rendered":"https:\/\/www.vccp.com\/singapore\/?page_id=18"},"modified":"2026-03-16T09:12:20","modified_gmt":"2026-03-16T09:12:20","slug":"home","status":"publish","type":"page","link":"https:\/\/www.vccp.com\/singapore\/","title":{"rendered":"Home"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-home.php","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-18","page","type-page","status-publish","hentry"],"acf":{"vimeo_video_id":"1154099760","hero_image":false,"meta-description":"GOVT VCCP is an independent creative agency based in Singapore, challenging conventions to create value through brand, digital and content.","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":634,"post_author":"5","post_date":"2020-06-24 09:56:54","post_date_gmt":"2020-06-24 08:56:54","post_content":"<!-- wp:lazyblock\/page-title {\"title\":\"Capabilities\",\"blockId\":\"Z24KL4u\",\"blockUniqueClass\":\"lazyblock-page-title-Z24KL4u\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"blockId\":\"Z1pypLu\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z1pypLu\"} \/-->","post_title":"Capabilities","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"capabilities","to_ping":"","pinged":"","post_modified":"2020-08-27 00:55:37","post_modified_gmt":"2020-08-26 23:55:37","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/singapore\/?page_id=634","menu_order":0,"post_type":"page","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":212,"post_author":"5","post_date":"2020-06-15 22:26:43","post_date_gmt":"2020-06-15 21:26:43","post_content":"","post_title":"Work","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"work","to_ping":"","pinged":"","post_modified":"2021-06-11 18:01:42","post_modified_gmt":"2021-06-11 17:01:42","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/singapore\/?page_id=212","menu_order":1,"post_type":"page","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":896,"post_author":"5","post_date":"2020-07-01 10:07:30","post_date_gmt":"2020-07-01 09:07:30","post_content":"","post_title":"News","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"news","to_ping":"","pinged":"","post_modified":"2021-06-11 18:03:28","post_modified_gmt":"2021-06-11 17:03:28","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/singapore\/?page_id=896","menu_order":0,"post_type":"page","post_mime_type":"","comment_count":"0","filter":"raw"}}],"social-media-image":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2020\/06\/AboutUs_Bear.jpg","meta-title":"GOVT VCCP","show_strapline":true,"strapline_image":false,"office_name":"Singapore","office_address":"","office_contact_number":"","office_contact_email":"kobolensky@vccp.com","new_business_contact_number":"","new_business_contact_email":"","new_business_contact_name":"","office_image":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2020\/07\/Singapore.jpg","hide_related_items":[],"featured_posts":[{"post":{"ID":9694,"post_author":"77","post_date":"2026-01-14 03:56:07","post_date_gmt":"2026-01-14 03:56:07","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left;\\u0022\\u003eToday, leading independent Challenger network, VCCP, and Singapore's premier award-winning agency GOVT have announced a strategic merger of their Singapore operations. The new entity, GOVT VCCP, is a combination of VCCP\u2019s current operations in Singapore and GOVT Singapore and Ministry, and will offer a powerful global-local alternative, utilising VCCP\u2019s global scale and resources with GOVT\u2019s deep local market expertise and renowned creative track record.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003eThe merger is rooted in a rare alignment of agency cultures, as both VCCP and GOVT share a potent challenger spirit and mindset, committed to disrupting traditional marketing models and driving outsized value for clients. Unifying under VCCP\u2019s \u2018one roof\u2019 integrated philosophy, the agency will offer traditional advertising alongside data science, social and content, tech and AI as well as consumer experience, all underpinned by VCCP\u2019s creative ethos, populating culture.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003eAn independent creative agency from Singapore, GOVT was founded in 2012 by Leon Lai and Aaron Koh to challenge the network-dominated agency landscape at the time. Since then the agency has enjoyed rapid success, growing to a team of 70 people and becoming one of the most awarded independent agencies in Singapore with its work regularly awarded both locally and internationally. In 2023, GOVT Singapore consolidated its digital and social offerings under a sister agency, Ministry, led by partners Kelvin Koo and Min Mei Foong.\\u003c\/p\\u003e\",\"blockId\":\"Z1AqwXt\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z1AqwXt\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22Website%20banner%20image%22,%22caption%22:%22%22,%22description%22:%7B%22raw%22:%22%22,%22rendered%22:%22%3Cp%20class=%5C%22attachment%5C%22%3E%3Ca%20href='https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Website-banner-image.jpg'%3E%3Cimg%20loading=%5C%22lazy%5C%22%20decoding=%5C%22async%5C%22%20width=%5C%22300%5C%22%20height=%5C%22113%5C%22%20src=%5C%22https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Website-banner-image-300x113.jpg%5C%22%20class=%5C%22attachment-medium%20size-medium%5C%22%20alt=%5C%22%5C%22%20srcset=%5C%22https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Website-banner-image-300x113.jpg%20300w,%20https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Website-banner-image-1024x384.jpg%201024w,%20https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Website-banner-image-768x288.jpg%20768w,%20https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Website-banner-image-1536x576.jpg%201536w,%20https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Website-banner-image.jpg%201920w%5C%22%20sizes=%5C%22auto,%20(max-width:%20300px)%20100vw,%20300px%5C%22%20\/%3E%3C\/a%3E%3C\/p%3E%5Cn%22%7D,%22id%22:9695,%22link%22:%22https:\/\/www.vccp.com\/singapore\/?attachment_id=9695%22,%22url%22:%22https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Website-banner-image.jpg%22,%22sizes%22:%22%22%7D\",\"blockId\":\"2uQTmB\",\"blockUniqueClass\":\"lazyblock-image-full-width-2uQTmB\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left;\\u0022\\u003eBoth entities service local and regional clients such as OCBC Bank, Cathay Pacific, Sentosa, Julie's Biscuits, Puma, Chick-fil-A, Deliveroo and Canon as well as extensive work for numerous Singapore government agencies and bodies.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003eThe business will retain the leadership continuity of GOVT, with existing CEO Tim Chan remaining as CEO of the merged Singapore operation and Aaron Koh remaining as CCO, while VCCP's former MD, Katya Obolensky, is elevated to the new role of Chief Growth Officer, focusing on network expansion. Co-Founder Leon Lai will remain a part of the agency, but will not play a day-to-day role moving forward.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cstrong\\u003eTim Chan, CEO of GOVT VCCP added\\u003c\/strong\\u003e: \u201cWhen I joined Leon and Aaron on this adventure, we just wanted to have a good time, defying the status quo of network agencies. And we did. Being small and nimble got us here, but staying that way would also mean saying no to bigger opportunities we\u2019ve earned the right to pursue. Merging with VCCP is like having a new big brother. Creatively and culturally, it\u2019s comforting how much we\u2019re alike. We\u2019re thrilled to fly the VCCP flag in our part of the world, and being a part of a global network that is so impressive will be crucial to our continued growth.\u201d\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cstrong\\u003eKatya Obolensky, Chief Growth Officer of GOVT VCCP added\\u003c\/strong\\u003e: \u201cIn GOVT, we found the perfect match. From our first meeting, the synergy was undeniable and we are completely aligned in our creative DNA and our vision for the future. I am thrilled to join forces with Tim and his world-class team to drive growth and innovation across Singapore and the wider region.\u201d\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003eThe acquisition forms part of VCCP\u2019s accelerated growth strategy in Asia and will instantly create a scaled, top-tier operation in Singapore, positioning the merged entity as the new strategic hub for VCCP's accelerated expansion across Asia.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003eVCCP Group employs more than 1,600 people across its 11 offices in Auckland, London, New York, San Francisco, Salt Lake City, LA, Sydney, Melbourne, Singapore, Madrid and Prague. The network goes from strength to strength picking up eleven agency of the year awards in 2025 alone.\\u003c\/p\\u003e\",\"blockId\":\"ZjixmS\",\"blockUniqueClass\":\"lazyblock-text-full-width-ZjixmS\"} \/-->","post_title":"VCCP and GOVT announce Strategic Merger to Form Integrated Creative Powerhouse in Singapore","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"vccp-and-govt-announce-strategic-merger-to-form-integrated-creative-powerhouse-in-singapore","to_ping":"","pinged":"","post_modified":"2026-01-14 03:56:08","post_modified_gmt":"2026-01-14 03:56:08","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/singapore\/?post_type=news&#038;p=9694","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"post":{"ID":9660,"post_author":"77","post_date":"2026-01-14 06:43:51","post_date_gmt":"2026-01-14 06:43:51","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left;\\u0022\\u003eTo reinforce OCBC\u2019s strength in connections and capabilities that enable business and wealth flows across ASEAN and Greater China.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003eThe story was told through four extraordinary individuals from Singapore, Hong Kong, Malaysia and Indonesia. Grounded in the belief in the power of one, the campaign shows how one person\u2019s actions can create meaningful impact for many \u2013 by enabling individual aspirations, OCBC empowers people to make a difference in their own way. Together, these collective efforts contribute to a lasting impact on the community and a collective future.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003eThe series features four short films, each anchored on a real individual making a difference in their home market. All four were directed by Desmond Tan of Atypical Films, who also helmed OCBC\u2019s 2024 campaign films \\u0022Perfect fit\\u0022 and \\u0022Greater heights\\u0022. The 2025 campaign aims to build on the momentum of last year\u2019s efforts while leaning into authenticity and human storytelling as a core creative approach.\\u003c\/p\\u003e\",\"blockId\":\"Z2m63BP\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z2m63BP\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"1154085557\",\"vimeo-unlisted-video-hash-value\":\"1b8ae8026d\",\"blockId\":\"Z27Y9KC\",\"blockUniqueClass\":\"lazyblock-video-Z27Y9KC\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u0022Our purpose is brought to life through four outstanding individuals in Singapore, Malaysia, Hong Kong and Indonesia that are featured in the films. Through their inspiring, purpose-led stories, we hope to convey that at the core of OCBC\u2019s business is a commitment to helping individuals and communities realise their aspirations. The agency has once again delivered a campaign that is both heartfelt and regionally resonant,\\u0022 said Koh Ching Ching, head of group brand and communications at OCBC.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003eIn tandem, Timothy Chan said, \\u0022Authenticity was at the heart of this year\u2019s campaign. Instead of scripted narratives, we worked with real individuals, people whose aspirations are making a real difference in their communities. It\u2019s been incredibly rewarding to bring their stories to light, and to further evolve OCBC\u2019s brand story in a way that feels timely, human, and deeply rooted in the region.\\u0022\\u003c\/p\\u003e\",\"blockId\":\"2lpXrn\",\"blockUniqueClass\":\"lazyblock-text-full-width-2lpXrn\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"1154083173\",\"vimeo-unlisted-video-hash-value\":\"9b722e3246\",\"blockId\":\"1Q0QEO\",\"blockUniqueClass\":\"lazyblock-video-1Q0QEO\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"1154083043\",\"vimeo-unlisted-video-hash-value\":\"ecd7e4d65e\",\"blockId\":\"Z23aUM2\",\"blockUniqueClass\":\"lazyblock-video-Z23aUM2\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"1154083280\",\"vimeo-unlisted-video-hash-value\":\"97289c04f7\",\"blockId\":\"1WD7Lq\",\"blockUniqueClass\":\"lazyblock-video-1WD7Lq\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"The agency has once again delivered a campaign that is both heartfelt and regionally resonant\",\"quotee\":\"Koh Ching Ching, head of group brand and communications at OCBC\",\"blockId\":\"Z2d6KKI\",\"blockUniqueClass\":\"lazyblock-quote-full-width-Z2d6KKI\"} \/-->","post_title":"Telling stories of collective aspirations for OCBC","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"telling-stories-of-collective-aspirations-for-ocbc","to_ping":"","pinged":"","post_modified":"2026-01-14 06:46:16","post_modified_gmt":"2026-01-14 06:46:16","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/singapore\/?post_type=work&#038;p=9660","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"post":{"ID":9747,"post_author":"77","post_date":"2026-03-16 09:11:29","post_date_gmt":"2026-03-16 09:11:29","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left;\\u0022\\u003eThe short film follows Hidayah, a woman who visits Pusat Simpanan Memori, a place where memories from every stage of life are stored and revisited. Guided by a customer service officer named Zamri, Hidayah journeys through the chapters of her past, with her Hari Raya memories with her son Azmir taking centre stage. From lively celebrations during his childhood, to quieter and more distant moments as he grows older. These memories reveal a bond shaped by time and by promises that become harder to keep.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003eAs Hidayah revisits these moments, subtle gaps and glitches begin to appear within her recollections. These disruptions hint at unresolved emotions and a growing distance between mother and son that has slowly formed over the years. Each memory invites viewers to reflect on presence and what it truly means to be there for the people who matter most. \u2018Kenangan Tu Ke Mana?\u2019 unfolds thoughtfully, drawing audiences into Hidayah\u2019s search for meaning within these fragments and the memories she holds closest to her heart.\\u003c\/p\\u003e\",\"blockId\":\"Z19aoNY\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z19aoNY\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"1173937645\",\"vimeo-unlisted-video-hash-value\":\"ce30373cb0\",\"blockId\":\"ZiWAc9\",\"blockUniqueClass\":\"lazyblock-video-ZiWAc9\"} \/-->\n\n<!-- wp:lazyblock\/two-column-images {\"items\":\"%5B%7B%22image-768x768%22:%7B%22alt%22:%22Two%20people%20staring%20at%20a%20computer%20screen%20for%20campaign%20Kenangan%20Tu%20Ke%20Mana?%22,%22title%22:%22Kenangan%20Tu%20Ke%20Mana?%20-%20img-01%22,%22caption%22:%22%22,%22description%22:%22%22,%22id%22:9749,%22link%22:%22https:\/\/www.vccp.com\/singapore\/?attachment_id=9749%22,%22url%22:%22https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/03\/Kenangan-Tu-Ke-Mana-img-01.jpg%22,%22sizes%22:%7B%22thumbnail%22:%7B%22height%22:150,%22width%22:150,%22url%22:%22https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/03\/Kenangan-Tu-Ke-Mana-img-01-150x150.jpg%22,%22orientation%22:%22landscape%22%7D,%22medium%22:%7B%22height%22:200,%22width%22:300,%22url%22:%22https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/03\/Kenangan-Tu-Ke-Mana-img-01-300x200.jpg%22,%22orientation%22:%22landscape%22%7D,%22large%22:%7B%22height%22:427,%22width%22:640,%22url%22:%22https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/03\/Kenangan-Tu-Ke-Mana-img-01-1024x683.jpg%22,%22orientation%22:%22landscape%22%7D,%22full%22:%7B%22url%22:%22https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/03\/Kenangan-Tu-Ke-Mana-img-01.jpg%22,%22height%22:720,%22width%22:1080,%22orientation%22:%22landscape%22%7D%7D%7D%7D,%7B%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%22Kenangan%20Tu%20Ke%20Mana?%20-%20img-02%22,%22caption%22:%22%22,%22description%22:%22%22,%22id%22:9748,%22link%22:%22https:\/\/www.vccp.com\/singapore\/?attachment_id=9748%22,%22url%22:%22https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/03\/Kenangan-Tu-Ke-Mana-img-02.jpg%22,%22sizes%22:%7B%22thumbnail%22:%7B%22height%22:150,%22width%22:150,%22url%22:%22https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/03\/Kenangan-Tu-Ke-Mana-img-02-150x150.jpg%22,%22orientation%22:%22landscape%22%7D,%22medium%22:%7B%22height%22:200,%22width%22:300,%22url%22:%22https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/03\/Kenangan-Tu-Ke-Mana-img-02-300x200.jpg%22,%22orientation%22:%22landscape%22%7D,%22large%22:%7B%22height%22:427,%22width%22:640,%22url%22:%22https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/03\/Kenangan-Tu-Ke-Mana-img-02-1024x683.jpg%22,%22orientation%22:%22landscape%22%7D,%22full%22:%7B%22url%22:%22https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/03\/Kenangan-Tu-Ke-Mana-img-02.jpg%22,%22height%22:720,%22width%22:1080,%22orientation%22:%22landscape%22%7D%7D%7D%7D%5D\",\"blockId\":\"xi42B\",\"blockUniqueClass\":\"lazyblock-two-column-images-xi42B\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cstrong\\u003eTzy Horng Sai, Director of Julie\u2019s Biscuits, said\\u003c\/strong\\u003e: \u201cEvery year, Hari Raya carries with it a quiet magic, where moments linger in the heart, long after the celebrations have passed. With \u2018Kenangan Tu Ke Mana\u2019, we wanted to shine a gentle light on the spaces between memories, the little gaps where understanding can fade, and the bonds that can grow stronger when nurtured with care. Just as Love Letters have been a sweet companion on festive tables, bringing people together to share and celebrate, this film is our way of celebrating presence, connection, and the simple acts of love that make Raya truly unforgettable. At Julie\u2019s, we hope to create stories that warm hearts, spark reflection, and remind us all of the beauty in showing up for one another.\u201d\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cbr \/\\u003e\\u003cstrong\\u003eTheophilues Tan, Creative Director of GOVT VCCP, said\\u003c\/strong\\u003e: \u201cHari Raya is often associated with togetherness, but we wanted to explore what that truly means today. In a time when we are constantly connected yet often emotionally distant, being present matters more than ever. Rather than focusing purely on tradition, the film examines the subtle gaps that can form in relationships over time, especially between parents and children. Through a science-fiction narrative, this film creates space to reflect on something deeply human: the moments we miss, the promises we postpone, the memories that quietly shape us and the choice to truly show up for the people who matter most.\u201d\\u003c\/p\\u003e\",\"blockId\":\"Z1Re0LD\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z1Re0LD\"} \/-->","post_title":"Kenangan Tu Ke Mana?","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"kenangan-tu-ke-mana","to_ping":"","pinged":"","post_modified":"2026-03-16 09:11:29","post_modified_gmt":"2026-03-16 09:11:29","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/singapore\/?post_type=work&#038;p=9747","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"post":{"ID":9472,"post_author":"73","post_date":"2025-01-01 08:01:00","post_date_gmt":"2025-01-01 08:01:00","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"1057747056\",\"blockId\":\"Z2qOO8X\",\"blockUniqueClass\":\"lazyblock-video-Z2qOO8X\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe Straits Times, Singapore\u2019s most widely-circulated newspaper with a 178 year old legacy - faced a simple yet existential challenge: a lack of relevance in the age of \u201ccontinuous partial attention\u201d i.e. consumers being engaged on multiple fronts while simultaneously being unable to fully immerse themselves on a singular topic.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eWith time-starved but information-hungry Singaporeans relying on social media and other digital platforms for their news; the Straits Times App was on the verge of becoming obsolete.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eIn crafting our strategy, our brand exploration revealed a clear challenge: A news and information landscape noisier than ever. We were not competing solely with other news sites, but instead every digital pixel fighting for our reader\u2019s attention.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eFrom a behavioural perspective, we found that this abundance of readily available information has turned readers into \u201cmedia ice skaters\u201d - swiping and skimming headlines, but not deep-diving into the stories that matter.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe Straits Times was founded on the principle of providing a diversity of views through rigorous journalism. We realised that in order to make our App culturally relevant, the brand needed to lean into this founding ethos and unlock the innate curiosity in all of us. Asking \u201cwhy\u201d is a deeply human trait and we crafted our creative to speak to this mindset.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe Straits Times is for \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe Ever Curious \\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e- those not content with mere skimming of headlines but instead constantly questioning in order to get deeper, nuanced perspectives. Through immersive multimedia experiences and in-depth articles - The App gives readers a holistic view of the world around them; from infographics and animation, to videos and long-form content. In a world of one-dimensional stories, the Straits Times App truly gets beneath the surface to feed the innate curiosity of our readers.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eOur creative work reflected this mindset with our campaign line - \u201cFeed Your Curiosity\u201d - which positioned the App as the hero that enables deep-dives and multiple perspectives. The visual language, a combination of illustration and pastel colours helped to position the Straits Times as a youthful and modern brand while our messaging played up the App\u2019s multimedia functionality through data analysis; focussing on the most relevant topics to illustrate our in-depth reporting and features across a range of executions - from digital to outdoor.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThis integrated approach resulted in a campaign that was not only creatively inspiring, but importantly, led to tangible business results with total App downloads reaching 130% of the intended target.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"13nDiQ\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-13nDiQ\"} \/-->\n\n<!-- wp:lazyblock\/two-column-images {\"items\":\"%5B%7B%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%22FB_1080x1080Brand-Ad-1%22,%22caption%22:%22%22,%22description%22:%7B%22raw%22:%22%22,%22rendered%22:%22%3Cp%20class=%5C%22attachment%5C%22%3E%3Ca%20href='https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2025\/03\/FB_1080x1080Brand-Ad-1.jpg'%3E%3Cimg%20width=%5C%22300%5C%22%20height=%5C%22300%5C%22%20src=%5C%22https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2025\/03\/FB_1080x1080Brand-Ad-1-300x300.jpg%5C%22%20class=%5C%22attachment-medium%20size-medium%5C%22%20alt=%5C%22%5C%22%20loading=%5C%22lazy%5C%22%20srcset=%5C%22https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2025\/03\/FB_1080x1080Brand-Ad-1-300x300.jpg%20300w,%20https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2025\/03\/FB_1080x1080Brand-Ad-1-1024x1024.jpg%201024w,%20https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2025\/03\/FB_1080x1080Brand-Ad-1-150x150.jpg%20150w,%20https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2025\/03\/FB_1080x1080Brand-Ad-1-768x768.jpg%20768w,%20https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2025\/03\/FB_1080x1080Brand-Ad-1.jpg%201080w%5C%22%20sizes=%5C%22(max-width:%20300px)%20100vw,%20300px%5C%22%20\/%3E%3C\/a%3E%3C\/p%3E%5Cn%22%7D,%22id%22:9496,%22link%22:%22https:\/\/www.vccp.com\/singapore\/?attachment_id=9496%22,%22url%22:%22https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2025\/03\/FB_1080x1080Brand-Ad-1.jpg%22,%22sizes%22:%22%22%7D%7D,%7B%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%22FB_1080x1080Parenting-1%22,%22caption%22:%22%22,%22description%22:%7B%22raw%22:%22%22,%22rendered%22:%22%3Cp%20class=%5C%22attachment%5C%22%3E%3Ca%20href='https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2025\/03\/FB_1080x1080Parenting-1.jpg'%3E%3Cimg%20width=%5C%22300%5C%22%20height=%5C%22300%5C%22%20src=%5C%22https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2025\/03\/FB_1080x1080Parenting-1-300x300.jpg%5C%22%20class=%5C%22attachment-medium%20size-medium%5C%22%20alt=%5C%22%5C%22%20loading=%5C%22lazy%5C%22%20srcset=%5C%22https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2025\/03\/FB_1080x1080Parenting-1-300x300.jpg%20300w,%20https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2025\/03\/FB_1080x1080Parenting-1-1024x1024.jpg%201024w,%20https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2025\/03\/FB_1080x1080Parenting-1-150x150.jpg%20150w,%20https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2025\/03\/FB_1080x1080Parenting-1-768x768.jpg%20768w,%20https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2025\/03\/FB_1080x1080Parenting-1.jpg%201080w%5C%22%20sizes=%5C%22(max-width:%20300px)%20100vw,%20300px%5C%22%20\/%3E%3C\/a%3E%3C\/p%3E%5Cn%22%7D,%22id%22:9495,%22link%22:%22https:\/\/www.vccp.com\/singapore\/?attachment_id=9495%22,%22url%22:%22https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2025\/03\/FB_1080x1080Parenting-1.jpg%22,%22sizes%22:%22%22%7D%7D,%7B%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%22FB_1080x1080Food-1%22,%22caption%22:%22%22,%22description%22:%7B%22raw%22:%22%22,%22rendered%22:%22%3Cp%20class=%5C%22attachment%5C%22%3E%3Ca%20href='https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2025\/03\/FB_1080x1080Food-1.jpg'%3E%3Cimg%20width=%5C%22300%5C%22%20height=%5C%22300%5C%22%20src=%5C%22https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2025\/03\/FB_1080x1080Food-1-300x300.jpg%5C%22%20class=%5C%22attachment-medium%20size-medium%5C%22%20alt=%5C%22%5C%22%20loading=%5C%22lazy%5C%22%20srcset=%5C%22https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2025\/03\/FB_1080x1080Food-1-300x300.jpg%20300w,%20https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2025\/03\/FB_1080x1080Food-1-1024x1024.jpg%201024w,%20https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2025\/03\/FB_1080x1080Food-1-150x150.jpg%20150w,%20https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2025\/03\/FB_1080x1080Food-1-768x768.jpg%20768w,%20https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2025\/03\/FB_1080x1080Food-1.jpg%201080w%5C%22%20sizes=%5C%22(max-width:%20300px)%20100vw,%20300px%5C%22%20\/%3E%3C\/a%3E%3C\/p%3E%5Cn%22%7D,%22id%22:9497,%22link%22:%22https:\/\/www.vccp.com\/singapore\/?attachment_id=9497%22,%22url%22:%22https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2025\/03\/FB_1080x1080Food-1.jpg%22,%22sizes%22:%22%22%7D%7D,%7B%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%22KV-1_1%22,%22caption%22:%22%22,%22description%22:%7B%22raw%22:%22%22,%22rendered%22:%22%3Cp%20class=%5C%22attachment%5C%22%3E%3Ca%20href='https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2025\/03\/KV-1_1.jpg'%3E%3Cimg%20width=%5C%22300%5C%22%20height=%5C%22300%5C%22%20src=%5C%22https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2025\/03\/KV-1_1-300x300.jpg%5C%22%20class=%5C%22attachment-medium%20size-medium%5C%22%20alt=%5C%22%5C%22%20loading=%5C%22lazy%5C%22%20srcset=%5C%22https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2025\/03\/KV-1_1-300x300.jpg%20300w,%20https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2025\/03\/KV-1_1-1024x1024.jpg%201024w,%20https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2025\/03\/KV-1_1-150x150.jpg%20150w,%20https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2025\/03\/KV-1_1-768x768.jpg%20768w,%20https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2025\/03\/KV-1_1.jpg%201080w%5C%22%20sizes=%5C%22(max-width:%20300px)%20100vw,%20300px%5C%22%20\/%3E%3C\/a%3E%3C\/p%3E%5Cn%22%7D,%22id%22:9498,%22link%22:%22https:\/\/www.vccp.com\/singapore\/?attachment_id=9498%22,%22url%22:%22https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2025\/03\/KV-1_1.jpg%22,%22sizes%22:%22%22%7D%7D%5D\",\"blockId\":\"Z16Mpue\",\"blockUniqueClass\":\"lazyblock-two-column-images-Z16Mpue\"} \/-->","post_title":"VCCP Launches \u201cFeed Your Curiosity\u201d campaign to reignite Relevance for The Straits Times App","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"vccp-launches-immersive-experience-for-the-straits-times","to_ping":"","pinged":"","post_modified":"2025-05-22 03:18:41","post_modified_gmt":"2025-05-22 02:18:41","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/singapore\/?post_type=work&#038;p=9472","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"post":{"ID":9682,"post_author":"77","post_date":"2026-01-14 06:43:18","post_date_gmt":"2026-01-14 06:43:18","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left;\\u0022\\u003eBroadcasted on free-to-air channels every morning, the previous version of the film was created in 2011. This marks its first change in over a decade. The two new films, titled \u2018Bersatu\u2019 (Unite) and \u2018Majulah\u2019 (Onward), focus on different aspects of the nation\u2019s story. While \u2018Bersatu\u2019 celebrates Singaporeans racial and religious harmony as well as their intergenerational rapport, \u2018Majulah\u2019 highlights their national achievements, and the coming together of one people to build a future we all aspire towards.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003eThe two films were a result of discussions and planning that began in late 2023. The goal: To resonate with as many Singaporeans as possible, and to chart a collective path towards a progressive future. Together, they share a common creative vision to build the films from scratch and not rely entirely on archival footages. This allows the scenarios and stories portrayed in the work to be current, inclusive and authentic; a nod to the changing times of Singapore and Singaporeans today.\\u003c\/p\\u003e\",\"blockId\":\"Z2m63BP\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z2m63BP\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"1154074342\",\"vimeo-unlisted-video-hash-value\":\"3a04081f46\",\"blockId\":\"Z27Y9KC\",\"blockUniqueClass\":\"lazyblock-video-Z27Y9KC\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"1154078067\",\"vimeo-unlisted-video-hash-value\":\"89ec7ebd94\",\"blockId\":\"Zs8KeH\",\"blockUniqueClass\":\"lazyblock-video-Zs8KeH\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left;\\u0022\\u003eTo that end, the films feature personalities never seen in previous national anthem films, like a female firefighter as well as a blind dragon boater. It also includes new iconic landmarks such as Gardens by the Bay, Jewel Changi Airport and Sentosa Sensoryscape.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003eAaron Koh, Creative Lead on both films, said: \u201cGrowing up as a kid singing the national anthem, this is by far the most sentimental piece of work I\u2019ve done and I\u2019m extremely proud I did it with a team that pulled in the same direction.\\u003c\/p\\u003e\",\"blockId\":\"2lpXrn\",\"blockUniqueClass\":\"lazyblock-text-full-width-2lpXrn\"} \/-->\n\n<!-- wp:lazyblock\/two-column-images {\"items\":\"%5B%7B%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%22Website%20image%2002%22,%22caption%22:%22%22,%22description%22:%22%22,%22id%22:9687,%22link%22:%22https:\/\/www.vccp.com\/singapore\/?attachment_id=9687%22,%22url%22:%22https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Website-image-02-3.jpg%22,%22sizes%22:%7B%22thumbnail%22:%7B%22height%22:150,%22width%22:150,%22url%22:%22https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Website-image-02-3-150x150.jpg%22,%22orientation%22:%22landscape%22%7D,%22medium%22:%7B%22height%22:200,%22width%22:300,%22url%22:%22https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Website-image-02-3-300x200.jpg%22,%22orientation%22:%22landscape%22%7D,%22large%22:%7B%22height%22:427,%22width%22:640,%22url%22:%22https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Website-image-02-3-1024x683.jpg%22,%22orientation%22:%22landscape%22%7D,%22full%22:%7B%22url%22:%22https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Website-image-02-3.jpg%22,%22height%22:720,%22width%22:1080,%22orientation%22:%22landscape%22%7D%7D%7D%7D,%7B%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%22Website%20image%2003%22,%22caption%22:%22%22,%22description%22:%22%22,%22id%22:9688,%22link%22:%22https:\/\/www.vccp.com\/singapore\/?attachment_id=9688%22,%22url%22:%22https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Website-image-03-4.jpg%22,%22sizes%22:%7B%22thumbnail%22:%7B%22height%22:150,%22width%22:150,%22url%22:%22https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Website-image-03-4-150x150.jpg%22,%22orientation%22:%22landscape%22%7D,%22medium%22:%7B%22height%22:200,%22width%22:300,%22url%22:%22https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Website-image-03-4-300x200.jpg%22,%22orientation%22:%22landscape%22%7D,%22large%22:%7B%22height%22:427,%22width%22:640,%22url%22:%22https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Website-image-03-4-1024x683.jpg%22,%22orientation%22:%22landscape%22%7D,%22full%22:%7B%22url%22:%22https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Website-image-03-4.jpg%22,%22height%22:720,%22width%22:1080,%22orientation%22:%22landscape%22%7D%7D%7D%7D%5D\",\"blockId\":\"1KedgV\",\"blockUniqueClass\":\"lazyblock-two-column-images-1KedgV\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\u201cThe new renditions build upon the timeless melody composed by Zubir Said while bringing a fresh, contemporary perspective through everyday triumphs, resilience and hopes for generations to come.\u201d\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003eLeroy Lim, co-director of the films, said: \u201cWe wanted the two pieces of film to be a celebration of progress. But more importantly, of a sense of connection between our people, communities and nation. Just like the lyrics of the anthem: \u201cLet us unite in a new spirit (Dengan semangat yang baru),\u201d we hope that these films will be a rallying cry and inspiration for all Singaporeans, now and in the years to come.\u201d\\u003c\/p\\u003e\",\"blockId\":\"fCyAi\",\"blockUniqueClass\":\"lazyblock-text-full-width-fCyAi\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"We wanted the two pieces of film to be a celebration of progress. But more importantly, of a sense of connection between our people, communities and nation.\",\"quotee\":\"Leroy Lim, co-director of the films\",\"blockId\":\"Z2d6KKI\",\"blockUniqueClass\":\"lazyblock-quote-full-width-Z2d6KKI\"} \/-->","post_title":"MCCY National anthem","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"mccy-national-anthem","to_ping":"","pinged":"","post_modified":"2026-01-14 06:44:32","post_modified_gmt":"2026-01-14 06:44:32","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/singapore\/?post_type=work&#038;p=9682","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"post":{"ID":9531,"post_author":"73","post_date":"2024-07-18 09:36:00","post_date_gmt":"2024-07-18 08:36:00","post_content":"<!-- wp:lazyblock\/multi-column-image-and-text {\"text\":\"\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eFor Singapore\u2019s 59th birthday, Singapore Press Holdings (SPH)\u00a0 wanted to celebrate Singapore and its people, fostering community connection and maintaining cultural\u00a0 relevance. Facing the challenge of potentially waning national enthusiasm, our task was to find a way to effectively reignite the spark for National Day, leveraging SPH\u2019s platform to create meaningful engagement around this key national moment.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eOur strategy stemmed from the insight that authentic local stories were often overlooked amidst dominant foreign media and narratives. Our strategic big idea:\u00a0 \u201cLittle red dot, big stories\u201d looked to remind Singaporeans that it is these local stories that make up the true heart and soul of Singapore.\u00a0 From heartwarming panda cub births to the occasional \\u0022What in the Yishun?!\\u0022 absurdity, our local narratives hold immense texture and value. For SG59, SPH wanted to celebrate all our authentic, diverse stories \u2013 the lighthearted, the serious, the quintessentially Singaporean.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"number-of-columns\":\"3\",\"items\":\"%5B%7B%22image%22:%7B%22alt%22:%22%22,%22title%22:%22Social-Static-1x1-ST%22,%22caption%22:%22%22,%22description%22:%7B%22raw%22:%22%22,%22rendered%22:%22%3Cp%20class=%5C%22attachment%5C%22%3E%3Ca%20href='https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2025\/05\/Social-Static-1x1-ST-scaled.jpg'%3E%3Cimg%20width=%5C%22300%5C%22%20height=%5C%22300%5C%22%20src=%5C%22https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2025\/05\/Social-Static-1x1-ST-300x300.jpg%5C%22%20class=%5C%22attachment-medium%20size-medium%5C%22%20alt=%5C%22%5C%22%20loading=%5C%22lazy%5C%22%20srcset=%5C%22https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2025\/05\/Social-Static-1x1-ST-300x300.jpg%20300w,%20https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2025\/05\/Social-Static-1x1-ST-1024x1024.jpg%201024w,%20https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2025\/05\/Social-Static-1x1-ST-150x150.jpg%20150w,%20https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2025\/05\/Social-Static-1x1-ST-768x768.jpg%20768w,%20https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2025\/05\/Social-Static-1x1-ST-1536x1536.jpg%201536w,%20https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2025\/05\/Social-Static-1x1-ST-2048x2048.jpg%202048w%5C%22%20sizes=%5C%22(max-width:%20300px)%20100vw,%20300px%5C%22%20\/%3E%3C\/a%3E%3C\/p%3E%5Cn%22%7D,%22id%22:9536,%22link%22:%22https:\/\/www.vccp.com\/singapore\/?attachment_id=9536%22,%22url%22:%22https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2025\/05\/Social-Static-1x1-ST-scaled.jpg%22,%22sizes%22:%22%22%7D%7D,%7B%22image%22:%7B%22alt%22:%22%22,%22title%22:%22Social-Static-1x1-ZB-2%22,%22caption%22:%22%22,%22description%22:%7B%22raw%22:%22%22,%22rendered%22:%22%3Cp%20class=%5C%22attachment%5C%22%3E%3Ca%20href='https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2025\/05\/Social-Static-1x1-ZB-2-scaled.jpg'%3E%3Cimg%20width=%5C%22300%5C%22%20height=%5C%22300%5C%22%20src=%5C%22https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2025\/05\/Social-Static-1x1-ZB-2-300x300.jpg%5C%22%20class=%5C%22attachment-medium%20size-medium%5C%22%20alt=%5C%22%5C%22%20loading=%5C%22lazy%5C%22%20srcset=%5C%22https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2025\/05\/Social-Static-1x1-ZB-2-300x300.jpg%20300w,%20https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2025\/05\/Social-Static-1x1-ZB-2-1024x1024.jpg%201024w,%20https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2025\/05\/Social-Static-1x1-ZB-2-150x150.jpg%20150w,%20https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2025\/05\/Social-Static-1x1-ZB-2-768x768.jpg%20768w,%20https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2025\/05\/Social-Static-1x1-ZB-2-1536x1536.jpg%201536w,%20https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2025\/05\/Social-Static-1x1-ZB-2-2048x2048.jpg%202048w%5C%22%20sizes=%5C%22(max-width:%20300px)%20100vw,%20300px%5C%22%20\/%3E%3C\/a%3E%3C\/p%3E%5Cn%22%7D,%22id%22:9537,%22link%22:%22https:\/\/www.vccp.com\/singapore\/?attachment_id=9537%22,%22url%22:%22https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2025\/05\/Social-Static-1x1-ZB-2-scaled.jpg%22,%22sizes%22:%22%22%7D%7D,%7B%22image%22:%7B%22alt%22:%22%22,%22title%22:%22Social-Static-1x1-BH%22,%22caption%22:%22%22,%22description%22:%7B%22raw%22:%22%22,%22rendered%22:%22%3Cp%20class=%5C%22attachment%5C%22%3E%3Ca%20href='https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2025\/05\/Social-Static-1x1-BH-scaled.jpg'%3E%3Cimg%20width=%5C%22300%5C%22%20height=%5C%22300%5C%22%20src=%5C%22https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2025\/05\/Social-Static-1x1-BH-300x300.jpg%5C%22%20class=%5C%22attachment-medium%20size-medium%5C%22%20alt=%5C%22%5C%22%20loading=%5C%22lazy%5C%22%20srcset=%5C%22https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2025\/05\/Social-Static-1x1-BH-300x300.jpg%20300w,%20https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2025\/05\/Social-Static-1x1-BH-1024x1024.jpg%201024w,%20https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2025\/05\/Social-Static-1x1-BH-150x150.jpg%20150w,%20https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2025\/05\/Social-Static-1x1-BH-768x768.jpg%20768w,%20https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2025\/05\/Social-Static-1x1-BH-1536x1536.jpg%201536w,%20https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2025\/05\/Social-Static-1x1-BH-2048x2048.jpg%202048w%5C%22%20sizes=%5C%22(max-width:%20300px)%20100vw,%20300px%5C%22%20\/%3E%3C\/a%3E%3C\/p%3E%5Cn%22%7D,%22id%22:9539,%22link%22:%22https:\/\/www.vccp.com\/singapore\/?attachment_id=9539%22,%22url%22:%22https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2025\/05\/Social-Static-1x1-BH-scaled.jpg%22,%22sizes%22:%22%22%7D,%22image-text%22:%22%22%7D%5D\",\"blockId\":\"1X3wPy\",\"blockUniqueClass\":\"lazyblock-multi-column-image-and-text-1X3wPy\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eBuilding off our strategy, we sought a universally resonant yet distinctly Singaporean theme. From the famous chilli crab sauce, to the vintage pawn shop sign in Little India, we identified red as a powerful starting point for diving into multifaceted Singaporean stories. This led to our creative platform, \\u003c\/span\\u003e\\u003cb\\u003e\\u003ci\\u003e\\u0022Every Shade of Red\\u0022\\u003c\/i\\u003e\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e - showing that there is a compelling story about Singapore found in every hue and context of red.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eTo bring \\u0022Every Shade of Red\\u0022 to life, we created a variety of social, digital and print assets spotlighting Singaporean editorial stories across SPH's diverse news brands, all unified by the anchoring theme of red.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eTo deepen engagement and provide a richer audience experience, we developed an interactive campaign \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/sph.com.sg\/ndp\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003emicrosite\\u003c\/span\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e. This digital hub housed all our featured stories, allowing users to explore and read more about the articles spotlighted.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eFinally, to foster community participation, we launched a UGC social media activation, inviting our followers to share their own unique \\u0022Singapore story in red\\u0022 for a chance to win National Day Parade tickets, thereby adding their personal shade to our collective narrative.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eOur work resulted in a successful campaign that significantly exceeded targets, achieving 154% of impression targets and 237% of website traffic targets over the campaign period. \\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"1GtjfM\",\"blockUniqueClass\":\"lazyblock-text-full-width-1GtjfM\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"1082082859\",\"blockId\":\"Z1XAH2K\",\"blockUniqueClass\":\"lazyblock-video-Z1XAH2K\"} \/-->","post_title":"VCCP &amp; SPH celebrate National Day in \u2018Every Shade of Red\u2019","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"vccp-sph-celebrate-national-day-in-every-shade-of-red","to_ping":"","pinged":"","post_modified":"2025-12-17 16:51:06","post_modified_gmt":"2025-12-17 16:51:06","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/singapore\/?post_type=work&#038;p=9531","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"post":{"ID":9615,"post_author":"73","post_date":"2024-08-01 05:15:00","post_date_gmt":"2024-08-01 04:15:00","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eWith travel resuming to pre-pandemic levels, Cathay Pacific wanted to seize the opportunity to increase awareness and consideration amongst long-haul travellers to transit in Hong Kong with Cathay Pacific, ultimately driving conversion and sales.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eIn the transit landscape, we knew we were going up against established players like Dubai, Doha and Singapore\u2019s Changi, all who already boast strong reputations for delivering great transit experiences. We wanted to close the perceptual gap of what we had to offer, ultimately giving flyers a reason to choose to transit through Hong Kong with Cathay Pacific.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe reality is\u2026 no one likes to transit. People don\u2019t transit because they want to, they transit because they have to; primarily because long haul flights become much cheaper with transit. We also knew that transiting was often an incredibly stressful experience for travellers, and what all transit travellers were looking for in their experience was just simply ease and seamlessness.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eUnderstanding this consumer mindset, we positioned Cathay Pacific as the partner that will do all the heavy lifting for travellers in transit so they don\u2019t even have to think. Our strategic big idea, \u201cConnections made easy\u201d focused on delivering the most easy and seamless transit for travellers across both the flight and airport experience.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eTo bring that vision\u00a0 to life, our creative concept was built on the idea of\\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e The Art of Transit\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e. We wanted to showcase all the effort we\u2019ve gone in order to make transit more enjoyable than ever before your next destination, ultimately \\u003c\/span\\u003e\\u003cb\\u003e\\u003ci\\u003e\u201cConnecting you effortlessly to the world\u201d\\u003c\/i\\u003e\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e.\u00a0 For those flying Cathay Pacific, transit becomes an art form they can master effortlessly, because we've perfected it for them.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eWith this concept, we created a variety of social and digital assets that would target our key segment groups of: Solo travellers, Families and Couples, launched in an intentionally phased approach.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eFor each segment, we first launched Instagram polls to tease out what really makes a difference to people when it comes to transiting and to understand the different priorities of different types of passengers.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eFor example, we asked our community: \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u201cWhat is the best way to transit with kids?\u201d\u00a0\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e Keep them entertained OR Get some rest.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eWe then incorporated the results from the Instagram polls into our social assets, highlighting different reasons why transiting via Hong Kong with Cathay Pacific would make for a seamless and enjoyable experience, from our \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eE\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003extensive network flight schedule \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u00a0to the various \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eEntertainment \\u0026amp; Recharge Areas\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e in the airport. We also then used the assets to direct travellers to curated airport itineraries to further maximise their transit experience.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eOur campaign resulted in work that succeeded through the funnel, generating 340 million impressions, 1.3 million clicks and a reach of 268 million across both display and social channels, greatly exceeding our targets on all metrics. Importantly, our campaign also generated over 27,000 searches with the intention to book, and over 8,300 discounted tickets issued to customers within just the first month of the campaign.\u00a0\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"ZNq1Y5\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-ZNq1Y5\"} \/-->\n\n<!-- wp:gallery {\"linkTo\":\"none\"} -->\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped\"><!-- wp:image {\"id\":9633,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2025\/06\/CATH0040_HKAAH_Portrait_1800Hx1200mmW_Couple_RGB_FA_Final_path_HR_page-0001-5-683x1024.jpg\" alt=\"\" class=\"wp-image-9633\" \/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:image {\"id\":9634,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2025\/06\/CATH0040_HKAAH_Portrait_1800Hx1200mmW_Family_RGB_FA-Final_path_HR_page-0001-5-683x1024.jpg\" alt=\"\" class=\"wp-image-9634\" \/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:image {\"id\":9635,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2025\/06\/CATH0040_HKAAH_Portrait_1800Hx1200mmW_Generic_RGB_FA_Final_path_HR_page-0001-3-683x1024.jpg\" alt=\"\" class=\"wp-image-9635\" \/><\/figure>\n<!-- \/wp:image --><\/figure>\n<!-- \/wp:gallery -->","post_title":"Cathay Pacific connects travellers effortlessly to the world","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"cathay-pacific-connects-travellers-effortlessly-to-the-world","to_ping":"","pinged":"","post_modified":"2025-07-02 06:57:51","post_modified_gmt":"2025-07-02 05:57:51","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/singapore\/?post_type=work&#038;p=9615","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"post":{"ID":9507,"post_author":"73","post_date":"2024-07-29 05:59:00","post_date_gmt":"2024-07-29 04:59:00","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"1068744868\",\"blockId\":\"ZQecA6\",\"blockUniqueClass\":\"lazyblock-video-ZQecA6\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eVCCP and Cathay Pacific are delighted to reveal the new \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.youtube.com\/watch?v=7Iz4tSWM8RI\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003einflight safety video\\u003c\/span\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, taking passengers through Cathay Pacific\u2019s inflight safety procedures against the dynamic backdrop of Hong Kong, where Cathay Pacific offers world-class flights to 92 destinations worldwide.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eVCCP has created a new six-minute safety video that brings to life Cathay Pacific\u2019s Move Beyond brand platform, told through the energy and vibrancy of Hong Kong, a city renowned for always being on the move. This video was developed in close collaboration with the Hong Kong Tourism Board (HKTB) and the Civil Aviation Department (CAD) to ensure that all safety protocols have been addressed to educate passengers in an informative way.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe safety demonstrations in the video are interwoven with the unique charms of Hong Kong, capturing the city\u2019s iconic skyscrapers, bustling cityscapes, natural landscapes, and cultural landmarks. These locations all share one thing in common \u2013 a creative flair for creating memorable signage and murals that have become synonymous with Hong Kong\u2019s landscape.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eVCCP employed these elements across the inflight safety video as creative signposts to tell a compelling story that delivers all essential safety demonstrations whilst showcasing the best their airline\u2019s home city has to offer.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u201cFrom the opening moments in bustling Causeway Bay, the film takes us across a breadth of the Hong Kong experience: from dai pai dong to cha chaan teng, Cantonese opera to dragon boat racing, and from the iconic Peak Tram to Shek O Beach,\u201d added Andrew Hook, Executive Creative Director at VCCP Singapore. \u201cThroughout the different scenes, physical signs are embedded into the environment \u2013 all made from scratch by our hugely talented art department team \u2013 which together reflect the unique textures and multi-faceted character of the Hong Kong cityscape.\u201d\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\u201cIn creating our new safety video we worked with VCCP to ensure that all Cathay Pacific's safety procedures are clearly explained but also peppered in a bit of Hong Kong's culture to make sure we keep people watching.\u201d - Edward Bell, General Manager, Brand, Insights and Marketing Communications, Cathay Pacific.\\u003ci\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\",\"blockId\":\"Zj6ad9\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Zj6ad9\"} \/-->","post_title":"VCCP unveils Cathay Pacific's new inflight safety video","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"vccp-unveils-cathay-pacifics-new-inflight-safety-video","to_ping":"","pinged":"","post_modified":"2025-04-23 08:27:02","post_modified_gmt":"2025-04-23 07:27:02","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/singapore\/?post_type=work&#038;p=9507","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"post":{"ID":9674,"post_author":"77","post_date":"2026-01-14 06:43:36","post_date_gmt":"2026-01-14 06:43:36","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left;\\u0022\\u003eNot a good runner? Good. There is a perception that you are a \u2018good\u2019 runner only if you hit a certain pace, distance or finish time. Let\u2019s flip the script on that.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003ePUMA SEA is creating its first-ever running commercial video that shifts the spotlight from elite athletes and podium finishes to the diverse and passionate community of everyday runners. Through the campaign, titled \u201cSee the run like we do,\u201d PUMA invites runners to celebrate their personal victories \u2013 whether it's overcoming challenges, improving health, or building resilience. This commercial video is a testament to PUMA's belief that every runner\u2019s journey is worth celebrating.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003eThis Southeast Asia-centric running commercial is aligned with the launch of the new Deviate NITRO 3 and aims to reflect PUMA\u2019s commitment to empowering runners to define their own journeys, no matter the pace or experience level.\\u003c\/p\\u003e\",\"blockId\":\"Z2m63BP\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z2m63BP\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"1154073170\",\"vimeo-unlisted-video-hash-value\":\"7b982af71e\",\"blockId\":\"Z27Y9KC\",\"blockUniqueClass\":\"lazyblock-video-Z27Y9KC\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left;\\u0022\\u003eAs the popularity of running continues to surge in the post-COVID era, Southeast Asian runners face unique challenges, from extreme humidity to a lack of established running culture and community support. PUMA understands these obstacles and is dedicated to supporting runners across the region by offering innovative products and fostering a sense of community.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003eBeyond the product, PUMA is also launching local initiatives, including the PUMA NITRO Run Club, across Malaysia, Singapore, Indonesia, Thailand and Philippines to strengthen community engagement and encourage runners of all levels.\\u003c\/p\\u003e\",\"blockId\":\"2lpXrn\",\"blockUniqueClass\":\"lazyblock-text-full-width-2lpXrn\"} \/-->\n\n<!-- wp:lazyblock\/two-column-images {\"items\":\"%5B%7B%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%22Website%20image%2002%22,%22caption%22:%22%22,%22description%22:%22%22,%22id%22:9678,%22link%22:%22https:\/\/www.vccp.com\/singapore\/?attachment_id=9678%22,%22url%22:%22https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Website-image-02-2.jpg%22,%22sizes%22:%7B%22thumbnail%22:%7B%22height%22:150,%22width%22:150,%22url%22:%22https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Website-image-02-2-150x150.jpg%22,%22orientation%22:%22landscape%22%7D,%22medium%22:%7B%22height%22:200,%22width%22:300,%22url%22:%22https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Website-image-02-2-300x200.jpg%22,%22orientation%22:%22landscape%22%7D,%22large%22:%7B%22height%22:427,%22width%22:640,%22url%22:%22https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Website-image-02-2-1024x683.jpg%22,%22orientation%22:%22landscape%22%7D,%22full%22:%7B%22url%22:%22https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Website-image-02-2.jpg%22,%22height%22:720,%22width%22:1080,%22orientation%22:%22landscape%22%7D%7D%7D%7D,%7B%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%22Website%20image%2001%22,%22caption%22:%22%22,%22description%22:%22%22,%22id%22:9677,%22link%22:%22https:\/\/www.vccp.com\/singapore\/?attachment_id=9677%22,%22url%22:%22https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Website-image-01-2.jpg%22,%22sizes%22:%7B%22thumbnail%22:%7B%22height%22:150,%22width%22:150,%22url%22:%22https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Website-image-01-2-150x150.jpg%22,%22orientation%22:%22landscape%22%7D,%22medium%22:%7B%22height%22:200,%22width%22:300,%22url%22:%22https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Website-image-01-2-300x200.jpg%22,%22orientation%22:%22landscape%22%7D,%22large%22:%7B%22height%22:427,%22width%22:640,%22url%22:%22https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Website-image-01-2-1024x683.jpg%22,%22orientation%22:%22landscape%22%7D,%22full%22:%7B%22url%22:%22https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Website-image-01-2.jpg%22,%22height%22:720,%22width%22:1080,%22orientation%22:%22landscape%22%7D%7D%7D%7D%5D\",\"blockId\":\"1KedgV\",\"blockUniqueClass\":\"lazyblock-two-column-images-1KedgV\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\u201cWe created this short video to resonate with everyday runners, not just the elite,\u201d said Eleanor Wang, marketing director at PUMA Southeast Asia.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\u201cAt PUMA, we believe running is for everyone, and we\u2019re committed to celebrating and supporting the diverse running community across Southeast Asia. By focusing on real everyday runners and their unique stories, we aim to inspire more people to embrace their own running journey as a joyful, inclusive, and judgment-free experience,\u201d she added.\\u003c\/p\\u003e\",\"blockId\":\"fCyAi\",\"blockUniqueClass\":\"lazyblock-text-full-width-fCyAi\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"We created this short video to resonate with everyday runners, not just the elite\",\"quotee\":\"Eleanor Wang, marketing director at PUMA Southeast Asia\",\"blockId\":\"Z2d6KKI\",\"blockUniqueClass\":\"lazyblock-quote-full-width-Z2d6KKI\"} \/-->","post_title":"Deviate Nitro\u2122 3","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"deviate-nitro-3","to_ping":"","pinged":"","post_modified":"2026-01-14 06:45:35","post_modified_gmt":"2026-01-14 06:45:35","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/singapore\/?post_type=work&#038;p=9674","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"post":{"ID":9199,"post_author":"65","post_date":"2023-09-19 11:01:42","post_date_gmt":"2023-09-19 10:01:42","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"1087897174\",\"blockId\":\"2eh44x\",\"blockUniqueClass\":\"lazyblock-video-2eh44x\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003eVCCP Singapore has created the new global campaign for Cathay Pacific\u2019s enticing dining experiences. This mouth-watering new campaign reinforces Cathay Pacific\u2019s longstanding commitment to offering the most thoughtful touches to the travel experience and becoming one of the world\u2019s great service brands.\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003c!\\u002d\\u002d \/wp:paragraph \\u002d\\u002d\\u003e \\u003c!\\u002d\\u002d wp:paragraph \\u002d\\u002d\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003eAs the home carrier of Hong Kong - perhaps the world\u2019s most cosmopolitan culinary cities - Cathay Pacific embodies that heritage through its world class dining experiences. From offering a range of international flavours to contemporary Asian signatures, specially brewed coffee handcrafted for high altitudes, healthier meal choices, to countless special meal options to meet each customer\u2019s unique requirements, Cathay Pacific\u2019s history of attention to detail has never wavered.\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003c!\\u002d\\u002d \/wp:paragraph \\u002d\\u002d\\u003e \\u003c!\\u002d\\u002d wp:paragraph \\u002d\\u002d\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003eAnd, as travel activities have ramped, Cathay Pacific has doubled down on honing their culinary craft while adding thoughtful new offerings and experiences.\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003c!\\u002d\\u002d \/wp:paragraph \\u002d\\u002d\\u003e \\u003c!\\u002d\\u002d wp:paragraph \\u002d\\u002d\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cem\\u003e\u201cThe Difference is in the Detail\u201d \\u003c\/em\\u003ecampaign highlights the attention and rigour behind the scenes to deliver delicious, authentic and sustainably sourced dining with Cathay Pacific.\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003c!\\u002d\\u002d \/wp:paragraph \\u002d\\u002d\\u003e \\u003c!\\u002d\\u002d wp:paragraph \\u002d\\u002d\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003eTying into the brand\u2019s customer proof points of iconic Hong Kong flavours, wellness-inspired menus, specially curated wine lists and freshly brewed coffee, the heart of this campaign is a master film that captures these impactful additions. An upbeat and energetic celebration of Cathay Pacific\u2019s exceptional food \\u0026amp; beverage offerings is depicted through the use of dramatic sound effects, dynamic angles and intriguing transitions, making these little details feel immense.\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003c!\\u002d\\u002d \/wp:paragraph \\u002d\\u002d\\u003e \\u003c!\\u002d\\u002d wp:paragraph \\u002d\\u002d\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003ePartnering with\\u003ca href=\\u0022https:\/\/foodfilm.fr\/\\u0022\\u003e Foodfilm\\u003c\/a\\u003e, a duo of Paris-based film director and photographer, Michael Roulier and Phillippe Lhomme, and production house Where is Brian? a subsidiary of \\u003ca href=\\u0022https:\/\/quad.fr\/\\u0022\\u003eQuad Group\\u003c\/a\\u003e, the team brings their deep understanding of the sensorial appeal of food and beverage into their art. Having worked with internationally renowned brands such as Godiva, Marks \\u0026amp; Spencers, Lindt and H\u00e4agen Dazs, Foodfilm\u2019s sophisticated approach to the beauty of food highlights Cathay Pacific\u2019s tantalizing dining offerings.\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003c!\\u002d\\u002d \/wp:paragraph \\u002d\\u002d\\u003e \\u003c!\\u002d\\u002d wp:paragraph \\u002d\\u002d\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\u00a0\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003eStanding up to close scrutiny in quality, the master film features unique cinematography from a tea infusion that feels like a botanical explosion under water, scenes transporting viewers through a bamboo dimsum basket to macro shots of enoki mushrooms that portray over-sized ancient forests.\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003c!\\u002d\\u002d \/wp:paragraph \\u002d\\u002d\\u003e \\u003c!\\u002d\\u002d wp:paragraph \\u002d\\u002d\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003eThis master film is accompanied by a variety of through the line assets, including ATL, digital and social, and will go live globally in July 2023.\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003c!\\u002d\\u002d \/wp:paragraph \\u002d\\u002d\\u003e \\u003c!\\u002d\\u002d wp:paragraph \\u002d\\u002d\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cstrong\\u003eEdward Bell, Cathay Pacific General Manager Brand, Insights and Marketing Communications \\u003c\/strong\\u003esaid, \u201cAs a proud Hong Kong brand, Cathay Pacific has a duty to uphold and elevate one of our most important offerings \u2013 in-flight dining.\u00a0 Like the people of Hong Kong, we\u2019re passionate about giving our customers the best of international cuisines and the best dining experiences.\u00a0 VCCP and Foodfilm\u2019s creative concept and articulation, \\u003cem\\u003eThe Difference is in the Detail,\\u003c\/em\\u003e perfectly showcases the painstaking craft and passion that goes into every Cathay Pacific meal.\u201d\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003c!\\u002d\\u002d \/wp:paragraph \\u002d\\u002d\\u003e \\u003c!\\u002d\\u002d wp:paragraph \\u002d\\u002d\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cstrong\\u003eAndrew Hook, Executive Creative Director at VCCP Singapore\\u003c\/strong\\u003e shares, \u201cThe campaign has been a labour of love from the beginning for all of us \u2013 client, agency and production partners alike. We were incredibly lucky to get some of the best in the business onboard, with Foodfilm bringing to bear their unique combination of painstaking technique, flair and artistry. Their passion \u2013 and no doubt, attention to detail \u2013 shines through in every frame.\u201d\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003c!\\u002d\\u002d \/wp:paragraph \\u002d\\u002d\\u003e \\u003c!\\u002d\\u002d wp:paragraph \\u002d\\u002d\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cstrong\\u003eFoodfilm\\u003c\/strong\\u003e adds, \u201cThe concept of quality is reflected in all these intrinsic details and the elegance of our narration lies in its deconstructed abstract style. The film explores a world where refined textures reflect a microcosm of sensations waiting to be experienced, prepared by a caring brand that pays special attention to concepts such as nutrition, authenticity, wellness, sustainability, and above all, the refinement of an exclusive gourmet taste.\u201d\\u003c\/p\\u003e\",\"blockId\":\"2jJrBW\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-2jJrBW\"} \/-->\n\n<!-- wp:lazyblock\/two-column-images {\"items\":\"%5B%7B%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%22Portrait%20KVs%20R3%22,%22caption%22:%22%22,%22description%22:%7B%22raw%22:%22%22,%22rendered%22:%22%3Cp%20class=%5C%22attachment%5C%22%3E%3Ca%20href='https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2023\/08\/Champagne-scaled.jpg'%3E%3Cimg%20width=%5C%22200%5C%22%20height=%5C%22300%5C%22%20src=%5C%22https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2023\/08\/Champagne-200x300.jpg%5C%22%20class=%5C%22attachment-medium%20size-medium%5C%22%20alt=%5C%22%5C%22%20loading=%5C%22lazy%5C%22%20srcset=%5C%22https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2023\/08\/Champagne-200x300.jpg%20200w,%20https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2023\/08\/Champagne-683x1024.jpg%20683w,%20https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2023\/08\/Champagne-768x1152.jpg%20768w,%20https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2023\/08\/Champagne-1024x1536.jpg%201024w,%20https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2023\/08\/Champagne-1365x2048.jpg%201365w,%20https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2023\/08\/Champagne-scaled.jpg%201707w%5C%22%20sizes=%5C%22(max-width:%20200px)%20100vw,%20200px%5C%22%20\/%3E%3C\/a%3E%3C\/p%3E%5Cn%22%7D,%22id%22:9206,%22link%22:%22https:\/\/www.vccp.com\/singapore\/?attachment_id=9206%22,%22url%22:%22https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2023\/08\/Champagne-scaled.jpg%22,%22sizes%22:%22%22%7D%7D,%7B%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%22Portrait%20KVs%20R3%22,%22caption%22:%22%22,%22description%22:%7B%22raw%22:%22%22,%22rendered%22:%22%3Cp%20class=%5C%22attachment%5C%22%3E%3Ca%20href='https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2023\/08\/Coffee-scaled.jpg'%3E%3Cimg%20width=%5C%22200%5C%22%20height=%5C%22300%5C%22%20src=%5C%22https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2023\/08\/Coffee-200x300.jpg%5C%22%20class=%5C%22attachment-medium%20size-medium%5C%22%20alt=%5C%22%5C%22%20loading=%5C%22lazy%5C%22%20srcset=%5C%22https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2023\/08\/Coffee-200x300.jpg%20200w,%20https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2023\/08\/Coffee-683x1024.jpg%20683w,%20https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2023\/08\/Coffee-768x1152.jpg%20768w,%20https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2023\/08\/Coffee-1024x1536.jpg%201024w,%20https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2023\/08\/Coffee-1365x2048.jpg%201365w,%20https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2023\/08\/Coffee-scaled.jpg%201707w%5C%22%20sizes=%5C%22(max-width:%20200px)%20100vw,%20200px%5C%22%20\/%3E%3C\/a%3E%3C\/p%3E%5Cn%22%7D,%22id%22:9207,%22link%22:%22https:\/\/www.vccp.com\/singapore\/?attachment_id=9207%22,%22url%22:%22https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2023\/08\/Coffee-scaled.jpg%22,%22sizes%22:%22%22%7D%7D%5D\",\"blockId\":\"XtrBn\",\"blockUniqueClass\":\"lazyblock-two-column-images-XtrBn\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"We were incredibly lucky to get some of the best in the business onboard, with Foodfilm bringing to bear their unique combination of painstaking technique, flair and artistry.\",\"quotee\":\"Andrew Hook, Executive Creative Director at VCCP Singapore\",\"blockId\":\"Z2jmjXI\",\"blockUniqueClass\":\"lazyblock-quote-full-width-Z2jmjXI\"} \/-->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->","post_title":"VCCP Launches Cathay Pacific's New Dining Platform","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"vccp-singapore-launches-cathay-pacifics-new-dining-platform","to_ping":"","pinged":"","post_modified":"2025-05-27 04:26:00","post_modified_gmt":"2025-05-27 03:26:00","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/singapore\/?post_type=work&#038;p=9199","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"post":{"ID":9217,"post_author":"57","post_date":"2023-09-04 11:07:15","post_date_gmt":"2023-09-04 10:07:15","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"u003ch4 style=u0022text-align: leftu0022u003eFor his latest Campaign column, VCCP's Chairman and Founding Partner Charles Vallance asks if we are beginning to see light at the end of the permacrisis tunnel.u003c\/h4u003enu003cp style=u0022text-align: leftu0022u003eu003cspan style=u0022font-weight: 400u0022u003eAre we beginning to see a chink of light at the end of the permacrisis tunnel?\u00a0u003c\/spanu003eu003c\/pu003enu003cp style=u0022text-align: leftu0022u003eu003cspan style=u0022font-weight: 400u0022u003eIt may be faint, and it may be flickering, but it looks like a slight glow is detectable. The last few weeks have seen a steady flow if not of exactly good news, then at least of less than exactly bad news.\u00a0u003c\/spanu003eu003c\/pu003enu003cp style=u0022text-align: leftu0022u003eu003cspan style=u0022font-weight: 400u0022u003eHeadline inflation fell from 7.9 percent in June to 6.8 percent in July. Still high. But lower, all the same. Even core inflation is beginning to subside, falling from 7.3 percent in May, to 6.9 percent in June and 6.8 percent in July.\u00a0u003c\/spanu003eu003c\/pu003enu003cp style=u0022text-align: leftu0022u003eu003cspan style=u0022font-weight: 400u0022u003eOn the demand side, wages grew by 7.8 percent in the April to June period, the highest annual growth rate since comparable records began in 2001, which means that wage inflation is now outstripping price inflation. According to GfK, savings confidence was at a 21-month high in June, which is perhaps not surprising given that, according to the Bank of England, household deposits stood at \u00a3340 billion, 23 percent higher than they were on the eve of the pandemic.\u00a0u003c\/spanu003eu003c\/pu003enu003cp style=u0022text-align: leftu0022u003eu003cspan style=u0022font-weight: 400u0022u003eIt is important, of course, that these positive statistics are seen in the context of more negative ones. For instance, after hitting a 50-year low, unemployment has edged up from 3.8 percent to 4.2 percent over recent months. Similarly, having climbed to a 17-month high in June, the GfK Consumer Confidence Index fell back by 6 points in July.\u00a0u003c\/spanu003eu003c\/pu003enu003cp style=u0022text-align: leftu0022u003eu003cspan style=u0022font-weight: 400u0022u003eMore importantly still, it is vital to understand that the effects of the cost of living crisis are very far from evenly distributed. Some groups in society have been less impacted, and have even been cushioned by what David Smith recently described in the Sunday Times as u0022involuntary savingsu0022. In a segmentation study commissioned by VCCP, these groups are classified as 'Carefree Comfortables', representing 33 percent of the population. For other groups, the impact has been severe, and they have faced serious financial difficulties ever since the spike in inflation began nearly two years ago. In the same study, these groups are classified as 'Just Hanging On\u2019, representing 27 percent of the population and highlighting the polarised nature of the cost of living crisis and the severity of its effects across different social groupings.\u00a0u003c\/spanu003eu003c\/pu003enu003cp style=u0022text-align: leftu0022u003eu003cspan style=u0022font-weight: 400u0022u003eJust like the economic news, it is a mixed picture, with mixed signals. Some markets are doing very well, especially 'revenge spending' categories such as holidays, flights and live events. Other categories are struggling, particularly those that are affected by high interest rates, such as house sales and new car purchases.\u00a0u003c\/spanu003eu003c\/pu003enu003cp style=u0022text-align: leftu0022u003eu003cspan style=u0022font-weight: 400u0022u003eThe big question, as we look ahead, is whether the recent trickle of good news will gain sufficient momentum for consumers to feel that the tide is turning, that they are nearing the end of the cost of living crisis. Renewed consumer confidence, coupled with high savings levels, falling inflation and rising wages could herald a bumper year for brands in 2024, certainly by comparison to the last three years.\u00a0u003c\/spanu003eu003c\/pu003enu003cp style=u0022text-align: leftu0022u003eu003cspan style=u0022font-weight: 400u0022u003eAccording to a recent survey by Citi Research, it would seem that the consensus within marketing departments is that we might well be turning the corner. They interviewed 175 CMO's in 5 countries and found that the anticipated change in marketing budgets over the next 12 months was +10.5 percent. The UK CMO's within the sample were even more bullish, expecting an 11.8 percent uplift, rising to 18.5 percent over the next 2-3 years.\u00a0u003c\/spanu003eu003c\/pu003enu003cp style=u0022text-align: leftu0022u003eu003cspan style=u0022font-weight: 400u0022u003eThese are encouraging findings because a brand is essentially a bet on the future. You invest in it now in order to maximise returns further down the line. If the light at the end of the tunnel is approaching, then the conclusion for CMO\u2019s is clear. Don\u2019t be too late in having the conversation with your CFO about the need to invest ahead of rather than behind the demand that is on the horizon.\u00a0u003c\/spanu003eu003c\/pu003enu003cp style=u0022text-align: leftu0022u003eu003cspan style=u0022font-weight: 400u0022u003eBrand predisposition takes time to build, but it is long-lasting and can be efficiently maintained once secured in the minds of consumers. As we head into the recovery, the best shape for marketing budgets will be front loaded so as to anticipate demand. In the famous words of Willie John McBride, there can be advantages to \u201cgetting your retaliation in first\u201d.\u00a0u003c\/spanu003eu003c\/pu003e\",\"blockId\":\"20DwPs\",\"blockUniqueClass\":\"lazyblock-text-full-width-20DwPs\"} \/-->","post_title":"Charles Vallance in Campaign 'Crisis Countdown'","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"charles-vallance-in-campaign-crisis-countdown","to_ping":"","pinged":"","post_modified":"2023-09-05 09:50:12","post_modified_gmt":"2023-09-05 08:50:12","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/singapore\/news\/2023\/sep\/charles-vallance-in-campaign-crisis-countdown","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"post":{"ID":9099,"post_author":"35","post_date":"2023-02-27 11:15:00","post_date_gmt":"2023-02-27 11:15:00","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"802940922\",\"blockId\":\"1cwnQT\",\"blockUniqueClass\":\"lazyblock-video-1cwnQT\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003eIn a world where there is an urgent desire to reduce carbon emissions, waste and positively give back to communities, Cathay Pacific wanted to showcase their wide range of initiatives to reduce the impact of air travel - including adoption of sustainable aviation fuels, recycling, up-cycling and sustainable sourcing of food and beverages.\\u003c\/p\\u003e\\n\\u003cp dir=\\u0022ltr\\u0022\\u003eThrough our research and social listening, we devised a content plan and strategy that addressed the needs of conscious travellers, and emphasised Cathay Pacific's innovation in sustainability, enabling them to stand out within the social media landscape where dubious claims have become commonplace.\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp dir=\\u0022ltr\\u0022\\u003eDeveloping a series of social content (engaging, snappy videos and straight-to-the-point captions), we aimed to educate customers about Cathay Pacific's ongoing sustainability efforts to make a strong impression. And, in turn making Cathay Pacific a preferred choice for today's thoughtful travellers.\\u003c\/p\\u003e\",\"blockId\":\"1k5zzi\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-1k5zzi\"} \/-->\n\n<!-- wp:image {\"align\":\"center\",\"id\":9116,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image aligncenter size-large\"><img src=\"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2023\/03\/Screen-Shot-2023-03-03-at-4.27.09-pm-1024x335.png\" alt=\"\" class=\"wp-image-9116\" \/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:columns {\"verticalAlignment\":null} -->\n<div class=\"wp-block-columns\"><!-- wp:column {\"width\":\"70%\"} -->\n<div class=\"wp-block-column\" style=\"flex-basis:70%\"><!-- wp:lazyblock\/video {\"video-id\":\"804204134\",\"lazyblock\":{\"slug\":\"lazyblock\/video\"},\"blockId\":\"zzFYO\",\"blockUniqueClass\":\"lazyblock-video-zzFYO\"} \/--><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column {\"width\":\"70%\"} -->\n<div class=\"wp-block-column\" style=\"flex-basis:70%\"><!-- wp:lazyblock\/video {\"video-id\":\"804205416\",\"blockId\":\"1rJIgr\",\"blockUniqueClass\":\"lazyblock-video-1rJIgr\"} \/--><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"70%\"} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:70%\"><!-- wp:lazyblock\/video {\"video-id\":\"804205103\",\"lazyblock\":{\"slug\":\"lazyblock\/video\"},\"blockId\":\"Dj8cv\",\"blockUniqueClass\":\"lazyblock-video-Dj8cv\"} \/--><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns -->","post_title":"Cathay Pacific Sustainability Social Comms","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"sustainability-social-comms","to_ping":"","pinged":"","post_modified":"2023-03-03 08:48:21","post_modified_gmt":"2023-03-03 08:48:21","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/singapore\/?post_type=work&#038;p=9099","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"post":{"ID":9663,"post_author":"77","post_date":"2026-01-14 06:43:28","post_date_gmt":"2026-01-14 06:43:28","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left;\\u0022\\u003eThe short film centers around the life of Johan, a man who has spent his life running from his problems and past. Played by the popular Malaysian actor Fimie Don, Johan\u2019s life was anything but easy. Orphaned at a young age and raised by his grandparents, he eventually fell in with the wrong crowd. This led him down a path of crime and ultimately, prison. His greatest burden isn\u2019t serving time in prison. It is the overwhelming guilt he carries over the death of his beloved grandmother Melati, portrayed by Dian P. Ramlee, whose shadow continues to visit him in his darkest moments being locked up.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003eWhile behind bars, Johan\u2019s grandfather, Pak Hassan, played by veteran actor Dato A. Tamimi Siregar, desperately tries to reconnect with him. But riddled by guilt, Johan refuses his bid for connection. Determined not be ignored, Hassan embarks on an unexpected mission, by attempting various petty crimes to land himself in the same prison as Johan and succeeded.\\u003c\/p\\u003e\",\"blockId\":\"Z2m63BP\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z2m63BP\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"1154088172\",\"vimeo-unlisted-video-hash-value\":\"730a844bd3\",\"blockId\":\"Z27Y9KC\",\"blockUniqueClass\":\"lazyblock-video-Z27Y9KC\"} \/-->\n\n<!-- wp:lazyblock\/two-column-images {\"items\":\"%5B%7B%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%22Website%20image%2002%22,%22caption%22:%22%22,%22description%22:%7B%22raw%22:%22%22,%22rendered%22:%22%3Cp%20class=%5C%22attachment%5C%22%3E%3Ca%20href='https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Website-image-02-1.jpg'%3E%3Cimg%20loading=%5C%22lazy%5C%22%20decoding=%5C%22async%5C%22%20width=%5C%22300%5C%22%20height=%5C%22200%5C%22%20src=%5C%22https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Website-image-02-1-300x200.jpg%5C%22%20class=%5C%22attachment-medium%20size-medium%5C%22%20alt=%5C%22%5C%22%20srcset=%5C%22https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Website-image-02-1-300x200.jpg%20300w,%20https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Website-image-02-1-1024x683.jpg%201024w,%20https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Website-image-02-1-768x512.jpg%20768w,%20https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Website-image-02-1.jpg%201080w%5C%22%20sizes=%5C%22auto,%20(max-width:%20300px)%20100vw,%20300px%5C%22%20\/%3E%3C\/a%3E%3C\/p%3E%5Cn%22%7D,%22id%22:9664,%22link%22:%22https:\/\/www.vccp.com\/singapore\/?attachment_id=9664%22,%22url%22:%22https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Website-image-02-1.jpg%22,%22sizes%22:%22%22%7D%7D,%7B%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%22Website%20image%2003%22,%22caption%22:%22%22,%22description%22:%7B%22raw%22:%22%22,%22rendered%22:%22%3Cp%20class=%5C%22attachment%5C%22%3E%3Ca%20href='https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Website-image-03-1.jpg'%3E%3Cimg%20loading=%5C%22lazy%5C%22%20decoding=%5C%22async%5C%22%20width=%5C%22300%5C%22%20height=%5C%22200%5C%22%20src=%5C%22https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Website-image-03-1-300x200.jpg%5C%22%20class=%5C%22attachment-medium%20size-medium%5C%22%20alt=%5C%22%5C%22%20srcset=%5C%22https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Website-image-03-1-300x200.jpg%20300w,%20https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Website-image-03-1-1024x683.jpg%201024w,%20https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Website-image-03-1-768x512.jpg%20768w,%20https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Website-image-03-1.jpg%201080w%5C%22%20sizes=%5C%22auto,%20(max-width:%20300px)%20100vw,%20300px%5C%22%20\/%3E%3C\/a%3E%3C\/p%3E%5Cn%22%7D,%22id%22:9665,%22link%22:%22https:\/\/www.vccp.com\/singapore\/?attachment_id=9665%22,%22url%22:%22https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2026\/01\/Website-image-03-1.jpg%22,%22sizes%22:%22%22%7D%7D%5D\",\"blockId\":\"Z1mo8Oj\",\"blockUniqueClass\":\"lazyblock-two-column-images-Z1mo8Oj\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left;\\u0022\\u003eNow with Hassan in prison, and Melati\u2019s lingering presence by his side, Johan has nowhere left to run. Johan was forced by his grandparents to finally face his past and grief that he had been burying for so long. Instead of judgement, he is met with love and forgiveness that had been there all along. As Johan reflected on childhood memories of Hari Raya with his grandparents, especially during the tradition of seeking forgiveness through \u2018salam\u2019 \u2013 Johan finally understands a lesson they once taught him: forgiveness must start within. By accepting their forgiveness and most importantly, learning to forgive himself, Johan finds peace within and rekindles his bond with Hassan.\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003eTzy Horng Sai, Director of Julie\u2019s Biscuits, said: \u201cAs we mark our fifth year of Raya storytelling, we take our audiences on a self-reflective emotional journey about familial reconciliation and forgiveness. Our film delves into the silent killer of unresolved guilt and grief that destroy family dynamics. However, Hari Raya is a time of renewal, healing, and second chances, and we show the importance of addressing the psychological barriers in our healing process.\u201d\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\u201cTo bring this powerful narrative to life, we collaborated with esteemed actors, whose performances deeply embody the emotional weight of this story, making it all the more resonant and impactful.\u201d\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003eHaving collaborated with Julie\u2019s on all of the previous Hari Raya festive short films, the Chief Creative Officer, Aaron Koh said, \u201cUnlike our previous Raya films, we wanted to deliver a wild rollercoaster of emotions this year, blending suspense, humour, fear, and sadness \u2013 to resonate with people from different backgrounds. It was a risky endeavour as we have grown a large fanbase over the years, with a recognisable Julie\u2019s Raya tonality, which we have now completely flipped for this year\u2019s. This festive season is the time for forgiveness, yet self-forgiveness, a powerful step to happiness and renewal in life \u2013 is rarely discussed. We hope that with this film, we can start conversations surrounding the subject matter and to get people to focus on themselves this Raya.\u201d\\u003c\/p\\u003e\",\"blockId\":\"2lpXrn\",\"blockUniqueClass\":\"lazyblock-text-full-width-2lpXrn\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"Unlike our previous Raya films, we wanted to deliver a wild rollercoaster of emotions this year, blending suspense, humour, fear, and sadness\",\"quotee\":\"Tzy Horng Sai, Director of Julie\u2019s Biscuits\",\"blockId\":\"Z2d6KKI\",\"blockUniqueClass\":\"lazyblock-quote-full-width-Z2d6KKI\"} \/-->","post_title":"Lari Raya","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"lari-raya","to_ping":"","pinged":"","post_modified":"2026-01-14 06:45:07","post_modified_gmt":"2026-01-14 06:45:07","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/singapore\/?post_type=work&#038;p=9663","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"post":{"ID":9250,"post_author":"65","post_date":"2023-09-20 04:38:29","post_date_gmt":"2023-09-20 03:38:29","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003eNothing makes us hangrier than hidden terms and costs, especially after you\u2019ve signed up for a delivery subscription plan. However, some delivery apps do exactly that. Fortunately, Deliveroo Plus is here to provide genuine free delivery from any merchant you want.\\u003c\/p\\u003e\\n\\u003cp\\u003eVCCP has launched the latest campaign to promote the 60-day free trial of Deliveroo Plus where \u201cFree Delivery\u201d actually stands for what it says - free delivery on anything available on Deliveroo.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe campaign, running through digital and out-of-home channels (sample Key Visual attached with Press Release), encourages Singapore foodies to sign up for Deliveroo Plus to enjoy free deliveries on all their food, beverage and grocery orders.\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003eDeliveroo Plus is the subscription plan offered by Deliveroo. After the free 60-day trial, consumers pay a small monthly fee to unlock unlimited free deliveries from any merchant. This benefit is provided they meet the minimum order requirements. It\u2019s a simple, easy way to get the most out of Deliveroo. The only hard part is choosing what you\u2019re going to order.\\u003c\/p\\u003e\\n\\u003cp\\u003e\u201cWe didn\u2019t just want to promote the 60-day free trial,\u201d said Minjoo Lee, Head of Marketing at Deliveroo Singapore. \u201cWe wanted to bring to life the simplicity and convenience that an unlimited free delivery program offers.\u201d\\u003c\/p\\u003e\\n\\u003cp\\u003e\u201cDeliveroo Plus is a foodie\u2019s dream,\u201d added Andrew Hook, ECD at VCCP Singapore. \u201cAll the food you love and more \u2013 all with free delivery. We needed a strong, simple visual device that would stick in the audience\u2019s mind and capture the effortless experience of using Deliveroo Plus.\u201d\\u003c\/p\\u003e\",\"blockId\":\"1hN9H2\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-1hN9H2\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"866186337\",\"blockId\":\"ZcWClk\",\"blockUniqueClass\":\"lazyblock-video-ZcWClk\"} \/-->","post_title":"VCCP DELIVERS LATEST CAMPAIGN FOR DELIVEROO PLUS","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"vccp-delivers-latest-campaign-for-deliveroo-plus","to_ping":"","pinged":"","post_modified":"2023-09-20 04:38:29","post_modified_gmt":"2023-09-20 03:38:29","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/singapore\/?post_type=work&#038;p=9250","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"post":{"ID":8895,"post_author":"35","post_date":"2021-07-07 07:15:45","post_date_gmt":"2021-07-07 06:15:45","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"566011267\",\"blockId\":\"ZrSy9t\",\"blockUniqueClass\":\"lazyblock-video-ZrSy9t\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"To our employees and the market, this is a very deliberate and radical step that we are taking. We want to show that we are moving in a different direction so the rebranding was the best time for us.\",\"quotee\":\"Rachel Goh, Telkomsel CMO\",\"blockId\":\"1L0C2Y\",\"blockUniqueClass\":\"lazyblock-quote-full-width-1L0C2Y\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp class=\\u0022p1\\u0022\\u003e\\u003cspan class=\\u0022s1\\u0022\\u003eSince 1995, Telkomsel has been Indonesia\\u2019s leading telecommunications provider. Now with over 160 million active users, it continues to lead the highly competitive category of five operators, with the widest and most reliable coverage, and the most diverse and valuable range of products and services.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp class=\\u0022p1\\u0022\\u003e\\u003cspan class=\\u0022s1\\u0022\\u003eBut the Indonesia of 2021 is vastly different from that of 1995, and Telkomsel had not revisited its brand identity for over 26 years. \\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp class=\\u0022p1\\u0022\\u003e\\u003cspan class=\\u0022s1\\u0022\\u003eToday, Indonesians are more in touch with digital technology than ever. They\\u2019ve had a taste of its true potential. All across the land, they are hungry for \\u2018more\\u2019 \\u2013 in every aspect of their lives. \\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp class=\\u0022p1\\u0022\\u003e\\u003cspan class=\\u0022s1\\u0022\\u003eToday, it\\u2019s no longer enough for Telkomsel to be just a telco. The brand and its products and services need to more effectively connect with Indonesians and empower them to live, work and play in bold new ways. Ultimately, the brand\\u2019s goal is to help Indonesians reach their true potential.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp class=\\u0022p1\\u0022\\u003e\\u003cspan class=\\u0022s1\\u0022\\u003eThat\\u2019s why Telkomsel has undergone an end-to-end transformation of both their business and their brand \\u2013 to better serve this dynamic new generation of Indonesians.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp class=\\u0022p1\\u0022\\u003e\\u003cspan class=\\u0022s1\\u0022\\u003eWe started by identifying a completely new brand purpose. One that would be inspiring to all, and express the immense promise that technology holds to open a \\u2018World of More\\u2019. \\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\",\"text-right\":\"\\u003cp class=\\u0022p1\\u0022\\u003e\\u003cspan class=\\u0022s1\\u0022\\u003eWe took over 50 different brand identities and transformed them into one \\u2013 establishing the Telkomsel master brand as the most valuable asset of all.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp class=\\u0022p1\\u0022\\u003e\\u003cspan class=\\u0022s1\\u0022\\u003eHowever, the new, modern and multinational brand Telkomsel is still deeply rooted in Indonesian culture \\u2013 with a logo and bespoke typeface inspired by Batik design. \\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp class=\\u0022p1\\u0022\\u003e\\u003cspan class=\\u0022s1\\u0022\\u003eThe new Telkomsel is more colourful and more exciting. More energetic and dynamic \\u2013 much like modern Indonesia.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp class=\\u0022p2\\u0022\\u003e\\u003cspan class=\\u0022s1\\u0022\\u003eThe launch campaign invites everyone to get onboard, inspiring Indonesians to make the most of Telkomsel\\u2019s offerings in order to Make Things Happen. \\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp class=\\u0022p2\\u0022\\u003e\\u003cspan class=\\u0022s1\\u0022\\u003eThe rejuvenated Telkomsel brand and launch communications were unveiled on a live TV event, broadcast across Indonesia on 18th June. The campaign extends across refreshed digital properties, digital display, social and influencer activations, public relations, outdoor, retail and direct communications.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\",\"blockId\":\"ZMnQbG\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-ZMnQbG\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22Telkomsel%20logo%20batik%20design%22,%22title%22:%22Telkomsel%20logo-min%22,%22caption%22:%22%22,%22id%22:8897,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/singapore\\\/telkomsel-logo-min%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/singapore\\\/wp-content\\\/uploads\\\/sites\\\/7\\\/2021\\\/07\\\/Telkomsel-logo-min-scaled.jpg%22%7D\",\"blockId\":\"Z1n5iNA\",\"blockUniqueClass\":\"lazyblock-image-full-width-Z1n5iNA\"} \/-->","post_title":"Telkomsel","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"telkomsel","to_ping":"","pinged":"","post_modified":"2021-07-07 08:42:05","post_modified_gmt":"2021-07-07 07:42:05","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/singapore\/?post_type=work&#038;p=8895","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"post":{"ID":9184,"post_author":"64","post_date":"2023-08-04 09:43:01","post_date_gmt":"2023-08-04 08:43:01","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cb\\u003eVCCP Singapore\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e has today unveiled two new super hires to strengthen its leadership team and propel the agency to its next stage of growth. Katya Obolensky joins the agency as Managing Director alongside new hire, Mark Teal who becomes its Chief Marketing Officer. Both hires start with immediate effect.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eVCCP Singapore has experienced rapid growth since its launch in 2019 after winning founding client Shell. In its short time it has grown \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eto 25 peopl\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ee, created award-winning creative work for industry leaders such as Cathay Pacific, Deliveroo, Sun Life and Toll and was even crowned Independent agency of the year in 2020, in only its second year of operation.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eObolensky and Teal join to lead the agency\u2019s development, further strengthen the agency\u2019s presence\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e in Singapore and drive growth into other Asian markets\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e. As Managing Director, Obolensky will also ensure the creative shop continues to deliver outstanding creative work and exceptional client service.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eKatya Obolensky most recently led the Virgin Media O2 account in VCCP\u2019s HQ in London, but joined the\u00a0 London arm as a Senior Account Director in 2015. Her impressive work and exceptional leadership skills have propelled her to a meteoric rise after only eight years with the agency. With over fifteen years of experience in the advertising industry, both in New York City and London, Obolensky brings a wealth of experience to the agency. Beginning her career at JWT NYC working on the Microsoft account, she then moved to London where she joined M\\u0026amp;C Saatchi and contributed to the success of various high-profile clients such as Hyundai, Currys\/PC World, Public Health England, and Havana Club alongside introducing several cultural initiatives which led to her taking on a global network role, where she played a pivotal role in nurturing international offices and securing international clients. \\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cb\\u003eKatya Obolensky, Managing Director at VCCP Singapore\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e added, \u201cI\u2019m absolutely thrilled to be bringing the challenger spirit of VCCP London to Singapore, and couldn\u2019t be more pleased to have Mark join us at such an exciting time in our growth story. We\u2019ve had an incredible few years and I\u2019m excited to take our Asia offering to its next stage \u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eMark Teal is also a seasoned veteran in the realm of advertising and marketing technology, with a track record that spans over two decades. Teal joins from Wunderman Thompson where he was Head of Business Development and led on garnering marketing technology partnerships as well as leading creative and technology related pitches for the agency.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ePrior to that, Mark was at Digitas as Business Development Director where he invested all of his time on new business with a focus on building Digitas\u2019s capabilities around CRM and CMS build projects. His role of Head Of Business Development in 2019 saw Mark grow the agency's headcount threefold.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eJulian Douglas, International CEO at VCCP\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e said, \u201cVCCP Singapore has seen solid momentum, bringing in clients Canon, Cathay Pacific, Toll and Deliveroo and welcoming several new superstar hires. Now with both Katya and Mark on board, we have the right leadership in place to propel the agency and Network even further as we reach the third phase of our global expansion plan which has APAC at the heart of it. I look forward to seeing their impact on our business.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eVCCP Singapore is part of VCCP Group which employs more than 1,400+ people across its 11 offices in Auckland, London, New York, San Francisco, Salt Lake City, LA, Sydney, Shanghai, Madrid and Prague.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"29wqIC\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-29wqIC\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"It's a hugely exciting time to be joining VCCP Singapore. Our unique minimum-viable-network proposition has proven to be successful, I\u2019m keen to scale that further in a way that benefit our clients.\",\"quotee\":\"Mark Teal, Chief Marketing Officer at VCCP Singapore\",\"blockId\":\"Z2aYJ14\",\"blockUniqueClass\":\"lazyblock-quote-full-width-Z2aYJ14\"} \/-->","post_title":"VCCP Singapore supercharges leadership teams","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"vccp-singapore-supercharges-leadership-teams","to_ping":"","pinged":"","post_modified":"2023-08-07 09:19:16","post_modified_gmt":"2023-08-07 08:19:16","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/singapore\/news\/2023\/aug\/vccp-singapore-supercharges-leadership-teams","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}}]},"lang":"en","translations":{"en":18},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.vccp.com\/singapore\/wp-json\/wp\/v2\/pages\/18","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/singapore\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.vccp.com\/singapore\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/singapore\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/singapore\/wp-json\/wp\/v2\/comments?post=18"}],"version-history":[{"count":156,"href":"https:\/\/www.vccp.com\/singapore\/wp-json\/wp\/v2\/pages\/18\/revisions"}],"predecessor-version":[{"id":9752,"href":"https:\/\/www.vccp.com\/singapore\/wp-json\/wp\/v2\/pages\/18\/revisions\/9752"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/singapore\/wp-json\/wp\/v2\/media?parent=18"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}