{"id":9079,"date":"2022-09-06T08:36:44","date_gmt":"2022-09-06T07:36:44","guid":{"rendered":"https:\/\/www.vccp.com\/singapore\/?post_type=news&#038;p=9079"},"modified":"2022-09-06T08:36:45","modified_gmt":"2022-09-06T07:36:45","slug":"vccp-singapore-launches-first-deliveroo-campaign","status":"publish","type":"news","link":"https:\/\/www.vccp.com\/singapore\/news\/2022\/sep\/vccp-singapore-launches-first-deliveroo-campaign","title":{"rendered":"VCCP Singapore launches first Deliveroo campaign"},"content":{"rendered":"<div class=\"lazyblock-video-cFJiM wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/746760601?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-Z2dnRgM wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p>Deliveroo has launched a new campaign to tap into Singaporean\u2019s obsession with food, highlighting<br \/>the nation\u2019s unique philosophy that \u201cany occasion is a food occasion\u201d. This first campaign by VCCP<br \/>Singapore, since winning the account in June, celebrates some of these moments, demonstrating that<br \/>no matter the time, place, or situation, Deliveroo can make any occasion better with the best food on<br \/>the island.<\/p>\n<p><!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eOn top of being an entertaining celebration of different cuisines and cultures, the campaign will feature\\u003cbr \/\\u003ea promotion for Deliveroo Plus membership, encouraging those hungry for a deal, to sign up and try\\u003cbr \/\\u003efree unlimited food and grocery deliveries on all orders for thirty days.\\u003c\/p\\u003e\",\"blockId\":\"Z2w6Pez\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z2w6Pez\"} \/--><\/p>\n<p>On top of being an entertaining celebration of different cuisines and cultures, the campaign will feature<br \/>a promotion for Deliveroo Plus membership, encouraging those hungry for a deal, to sign up and try<br \/>free unlimited food and grocery deliveries on all orders for thirty days.<\/p>\n<p><strong>\u201cSingapore is a multicultural place with people from all kinds of backgrounds, and so are Deliveroo\u2019s customers. And on this island, food plays a crucial role in people\u2019s happiness in daily life &#8211; whether it is to satisfy your cravings on an ordinary day or for a great time with friends. We take pride in our role of delivering amazing food and joy for all occasions and for anyone in Singapore, and we\u2019re excited to build emotional connections with more consumers in Singapore around their passion for food and groceries of all types, on any occasion through this campaign that we created with VCCP.\u201d<\/strong> Minjoo Lee, Head of Marketing Singapore, at Deliveroo.\u00a0<\/p>\n<p><strong>\u201cThe campaign was born from a simple but indisputable local truth: that on this island, food is life, and life is full of unique <\/strong><strong>occasions that call for food. Working with the Deliveroo team has been amazing. We laughed, we ate, we\u00a0 collaborated, we ate some more, and we created a multicultural, multi-cuisine campaign that has something for everyone.\u201d <\/strong>Guy Futcher, Regional Creative Director at VCCP Singapore<\/p>\n  <\/div>\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":35,"template":"","categories":[191],"class_list":["post-9079","news","type-news","status-publish","hentry","category-agency-news"],"acf":{"author":false,"capability_ids":[],"client_id":"","hero_video":"","hero_image":{"ID":9071,"id":9071,"title":"Screenshot 2022-09-06 at 2.15.15 PM","filename":"Screenshot-2022-09-06-at-2.15.15-PM.png","filesize":1674545,"url":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2022\/09\/Screenshot-2022-09-06-at-2.15.15-PM.png","link":"https:\/\/www.vccp.com\/singapore\/news\/attachment\/screenshot-2022-09-06-at-2-15-15-pm","alt":"","author":"35","description":"","caption":"Lady looking at a salad through a take 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