{"id":8872,"date":"2021-04-23T09:01:00","date_gmt":"2021-04-23T08:01:00","guid":{"rendered":"https:\/\/www.vccp.com\/singapore\/?post_type=news&#038;p=8872"},"modified":"2021-06-11T09:03:20","modified_gmt":"2021-06-11T08:03:20","slug":"b2b-crash-course","status":"publish","type":"news","link":"https:\/\/www.vccp.com\/singapore\/news\/2021\/apr\/b2b-crash-course","title":{"rendered":"B2B Crash Course"},"content":{"rendered":"<div class=\"lazyblock-text-full-width-1Vbq0d wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p><span style=\"font-weight: 400\">Our very own Jerone Larson featured on <a href=\"https:\/\/www.campaignasia.com\/video\/campaign-crash-course-how-to-create-an-effective-b2b-strategy\/469165\">Campaign Asia\u2019s crash course<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400\">How to create an effective B2B strategy While most agencies have historically focused on the massive opportunity to provide marketing services for consumer-facing clients, there has been a recent surge in interest in the B2B arena. Here are important pointers on cracking B2B marketing.<\/span><\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-video-1dnp9v wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/561287811?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-D3msN wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p><span style=\"font-weight: 400\">This was the 27th lesson in the Crash Course series and covers key lessons in B2B marketing. <\/span><span style=\"font-weight: 400\">In this lesson you will learn:\u00a0<\/span><\/p>\n<p>How to evolve your digital first model to tap emerging market trends\u00a0\u00a0<br \/>Why personalisation is key\u00a0\u00a0<br \/>How to deliver an integrated experience and future-proof your strategy<\/p>\n  <\/div>\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":44,"template":"","categories":[193],"class_list":["post-8872","news","type-news","status-publish","hentry","category-in-the-press"],"acf":{"author":false,"capability_ids":[],"client_id":"","hero_video":"","hero_image":{"ID":8842,"id":8842,"title":"Screen-Shot-2021-02-11-at-15.56.51","filename":"Screen-Shot-2021-02-11-at-15.56.51.png","filesize":662191,"url":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2021\/02\/Screen-Shot-2021-02-11-at-15.56.51.png","link":"https:\/\/www.vccp.com\/singapore\/news\/2021\/feb\/vccp-singapore-launches-vccp-business\/attachment\/screen-shot-2021-02-11-at-15-56-51","alt":"","author":"24","description":"","caption":"","name":"screen-shot-2021-02-11-at-15-56-51","status":"inherit","uploaded_to":8841,"date":"2021-02-11 15:57:07","modified":"2021-02-11 15:57:07","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.vccp.com\/singapore\/wp-includes\/images\/media\/default.png","width":866,"height":1038,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2021\/02\/Screen-Shot-2021-02-11-at-15.56.51-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2021\/02\/Screen-Shot-2021-02-11-at-15.56.51-250x300.png","medium-width":250,"medium-height":300,"medium_large":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2021\/02\/Screen-Shot-2021-02-11-at-15.56.51-768x921.png","medium_large-width":640,"medium_large-height":768,"large":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2021\/02\/Screen-Shot-2021-02-11-at-15.56.51-854x1024.png","large-width":640,"large-height":767,"1536x1536":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2021\/02\/Screen-Shot-2021-02-11-at-15.56.51.png","1536x1536-width":866,"1536x1536-height":1038,"2048x2048":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2021\/02\/Screen-Shot-2021-02-11-at-15.56.51.png","2048x2048-width":866,"2048x2048-height":1038,"Header":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2021\/02\/Screen-Shot-2021-02-11-at-15.56.51-866x720.png","Header-width":866,"Header-height":720,"Square":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2021\/02\/Screen-Shot-2021-02-11-at-15.56.51-720x720.png","Square-width":720,"Square-height":720}},"meta-title":"","meta-description":"","social-media-image":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2021\/02\/Screen-Shot-2021-02-11-at-15.56.51.png","news_id":"193","relateditems":false,"related_content_title":"You may also like","hide_related_items":[],"visible_on_home_page":[]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/singapore\/wp-json\/wp\/v2\/news\/8872","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/singapore\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.vccp.com\/singapore\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/singapore\/wp-json\/wp\/v2\/users\/44"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/singapore\/wp-json\/wp\/v2\/media?parent=8872"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vccp.com\/singapore\/wp-json\/wp\/v2\/categories?post=8872"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}