{"id":8777,"date":"2020-08-20T10:32:04","date_gmt":"2020-08-20T09:32:04","guid":{"rendered":"https:\/\/www.vccp.com\/singapore\/news\/2020\/08\/finding-your-north-star-in-an-ecommerce-world\/"},"modified":"2026-08-11T14:40:06","modified_gmt":"2026-08-11T13:40:06","slug":"finding-your-north-star-in-an-ecommerce-world","status":"publish","type":"news","link":"https:\/\/www.vccp.com\/singapore\/news\/2020\/aug\/finding-your-north-star-in-an-ecommerce-world","title":{"rendered":"Finding your north star in an Ecommerce World"},"content":{"rendered":"<div class=\"lazyblock-two-column-text-quote-image-Z2ldFcx wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                <blockquote class=\"blockquote blockquote--md-right\">\r\n          Don&#8217;t miss out on this fascinating talk.                  <\/blockquote>\r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\tu003cpu003eAs cautious consumers continue to focus their time and money on online shopping, how can brands keep pace in the fast-changing waters of digital commerce while staying true to their brand and mission?u00a0u003cbr \/u003eu003cbr \/u003eJoin this session where Melanie Wong, VCCP&#8217;s Global Planning Director based out of London, will outline how brands can use compass planning to build a strong brand resilient to turbulence and change. Alex Zhang, ouru00a0Regional Strategy Director from VCCP Singapore, will then provide insights on how we can apply this approach to Asiau2019s e-commerce landscape and create effective marketing.u00a0u003c\/pu003enu003cpu003eYou can find the details on the poster below, and register your (virtual) seat or receive a recording if you&#8217;re unable to watch live by clickingu00a0u003ca href=u0022https:\/\/bddy.me\/2Q9bD8eu0022u003ehereu003c\/au003e.u00a0u003c\/pu003e  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-image-full-width-Z12DiY7 wp-block-lazyblock-image-full-width\"><section class=\"fullwidth fullwidth--img\">\n\n    <img data-src=\"https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/image001.jpg\" alt=\"\" class=\"lazyload img-fluid\" \/>\n  \n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"template":"","categories":[191],"class_list":["post-8777","news","type-news","status-publish","hentry","category-agency-news"],"acf":{"hero_image":{"ID":9838,"id":9838,"title":"Packaging boxes","filename":"Website-Assets-2-3.jpeg","filesize":169012,"url":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2020\/08\/Website-Assets-2-3.jpeg","link":"https:\/\/www.vccp.com\/singapore\/news\/2020\/aug\/finding-your-north-star-in-an-ecommerce-world\/attachment\/website-assets-2-3","alt":"Packaging boxes on table","author":"77","description":"","caption":"","name":"website-assets-2-3","status":"inherit","uploaded_to":8777,"date":"2026-08-11 10:28:53","modified":"2026-08-11 10:32:32","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/singapore\/wp-includes\/images\/media\/default.png","width":1920,"height":720,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2020\/08\/Website-Assets-2-3-150x150.jpeg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2020\/08\/Website-Assets-2-3-300x113.jpeg","medium-width":300,"medium-height":113,"medium_large":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2020\/08\/Website-Assets-2-3-768x288.jpeg","medium_large-width":640,"medium_large-height":240,"large":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2020\/08\/Website-Assets-2-3-1024x384.jpeg","large-width":640,"large-height":240,"1536x1536":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2020\/08\/Website-Assets-2-3-1536x576.jpeg","1536x1536-width":1536,"1536x1536-height":576,"2048x2048":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2020\/08\/Website-Assets-2-3.jpeg","2048x2048-width":1920,"2048x2048-height":720,"Header":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2020\/08\/Website-Assets-2-3.jpeg","Header-width":1920,"Header-height":720,"Square":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2020\/08\/Website-Assets-2-3-720x720.jpeg","Square-width":720,"Square-height":720}},"visible_on_home_page":["1"],"news_id":"191","meta-title":"Finding your north star in an ecommerce world","meta-description":"As cautious consumers continue to do the bulk of their shopping online under the dual clouds of a global pandemic and economic recession \u2013 how should marketers proceed? Join this discussion where Melanie and Alex map out how to stay  true to brand and mission while navigating the fast-changing waters of digital commerce.","related_content_title":"YOU MAY ALSO LIKE","relateditems":[{"relateditem":false}],"capability_ids":[],"author":false,"client_id":"","hero_video":"","social-media-image":"https:\/\/www.vccp.com\/singapore\/wp-content\/uploads\/sites\/7\/2020\/08\/Website-Assets-2-3.jpeg","hide_related_items":[]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/singapore\/wp-json\/wp\/v2\/news\/8777","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/singapore\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.vccp.com\/singapore\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/singapore\/wp-json\/wp\/v2\/users\/2"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/singapore\/wp-json\/wp\/v2\/media?parent=8777"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vccp.com\/singapore\/wp-json\/wp\/v2\/categories?post=8777"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}