{"id":8726,"date":"2019-09-12T16:48:39","date_gmt":"2019-09-12T15:48:39","guid":{"rendered":"https:\/\/www.vccp.com\/singapore\/news\/2019\/09\/vccp-gives-cadbury-its-soul-back\/"},"modified":"2019-09-12T16:48:39","modified_gmt":"2019-09-12T15:48:39","slug":"vccp-gives-cadbury-its-soul-back","status":"publish","type":"news","link":"https:\/\/www.vccp.com\/singapore\/news\/2019\/sep\/vccp-gives-cadbury-its-soul-back","title":{"rendered":"VCCP GIVES CADBURY ITS SOUL BACK"},"content":{"rendered":"<div class=\"lazyblock-two-column-text-quote-image-Z23MNMk wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                <blockquote class=\"blockquote blockquote--md-right\">\r\n          Charitable tie-ups are ten a penny, but this one shows real commitment beyond bunging a logo at the end of the ad. It has also helped Cadbury restart its heart.                  <\/blockquote>\r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\tu003cpu003eFollowing on from all the brilliant work that the tireless Cadbury team have been doing over the last two years, Campaign have written a lovely article about how VCCP has managed to give the brand its soul back.\u00a0u003cbr \/u003eu003cbr \/u003eIf you haven&#8217;t already, make sure you give the article a read\u00a0u003ca href=u0022https:\/\/www.campaignlive.co.uk\/article\/vccp-gives-cadbury-its-soul-back\/1596506u0022u003ehereu003c\/au003e. And don&#8217;t forget to say a huge congratulations to the Cadbury team for some much-deserved recognition&#8230; Maybe there really is a glass and a half in everyone.u003c\/pu003e  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-carousel-rhOgK wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\n    <div class=\"container container--spaced-sm\">\n\n      <div id=\"imageCarousel\" class=\"carousel slide    \" data-ride=\"carousel\" data-interval=\"0\">\n\n        \n        <div class=\"carousel-inner\">\n\n                    \n          <div class=\"carousel-item  active\">\n\n            \n            \n            \n          <\/div>\n\n                    \n          <div class=\"carousel-item \">\n\n            \n            \n            \n          <\/div>\n\n                    \n          <div class=\"carousel-item \">\n\n            \n            \n            \n          <\/div>\n\n                    \n          <div class=\"carousel-item \">\n\n            \n            \n            \n          <\/div>\n\n                    \n          <div class=\"carousel-item \">\n\n            \n            \n            \n          <\/div>\n\n                    \n        <\/div>\n\n        \n        \n      <\/div>\n\n    <\/div>\n  <\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-Z1zSYl2 wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        VCCP has helped turn what could have been thought of as just another offshoot from an archetypal huge US conglomerate into something that it&#8217;s possible to once again feel warm about. The agency has given Cadbury its humanity back. \n        <cite>Jeremy Lee, Consulting Editor, Campaign<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"template":"","categories":[],"class_list":["post-8726","news","type-news","status-publish","hentry"],"acf":{"author":null,"capability_ids":null,"client_id":null,"hero_video":null,"hero_image":"11574","meta-title":"VCCP gives Cadbury its soul back","meta-description":"VCCP has helped turn what could have been thought of as just another offshoot from an archetypal huge US conglomerate into something that it's possible to once again feel warm about. The agency has given Cadbury its humanity back.","social-media-image":null,"news_id":"191","related_content_title":"YOU MAY ALSO LIKE","relateditems":[""],"hide_related_items":null,"visible_on_home_page":"","websites_to_publish":null},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/singapore\/wp-json\/wp\/v2\/news\/8726","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/singapore\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.vccp.com\/singapore\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/singapore\/wp-json\/wp\/v2\/users\/5"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/singapore\/wp-json\/wp\/v2\/media?parent=8726"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vccp.com\/singapore\/wp-json\/wp\/v2\/categories?post=8726"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}