Media

Throughout the campaign process we deliver marketing-leading analytics, attribution and optimisation from our expert data scientists. We have in-house tools, designed by us and bespoke to VCCP Media that allow us to obtain the most granular analysis possible to ensure your campaign performs at its optimum at all times. This is true not only for digital, but also for TV for which we have designed an attribution system, Ensemble, which gives the client greater control over their TV campaigns. Our line-by-line trading affords us considerable flexibility to make changes from those learnings in real-time, meaning your campaign will always be performing at its best.

As well as subscribing to industry standard systems, we have take our analysis to the next level by developing our very own bespoke TV analysis system, Ensemble. The level of detailed analysis we are able to garner using Ensemble allows our clients to get ahead of their competitors, ensuring campaigns are as efficient as possible. Our sophisticated system takes into account the fact that each station, day-of-week and time-of-day behaves differently, so response cannot be distributed by the same methods to each media variable. We have a strong understanding of each station’s typical response and engagement patterns, and also how people consume and react to media across the days and weeks.

We offer all services relating to media planning and buying.This includes: media strategy, implementation and evaluation, comms idea generation, qualitative media research (we have a trained in-house moderator for focus groups), quantitative research, business plan consulting and specialist media consultancy. We work across numerous verticals, including: TV, radio, outdoor, press, cinema, digital, experiential, sampling, mobile, email, search PPC, online video long-form (TV, VOD), online video short-form, social media, online display and aggregators/affiliates.

Everything has a digital footprint now. We help create and manage brands opinions across everything from social to product to web. While some businesses may not win work from having a digital presence. They can lose work by not having one. We avoid endless chit-chat and steer projects through practical actions to clear, effective and memorable outcomes. Apps. Websites. Conversations. We consider many facets on the journey, because with digital, it’s all connected and because there are conversations going on right now about your brand—if you’re not involved, you can’t manage them.

Our integrated production set up sits at the heart of our creative, editorial and distribution process, producing a whole range of content, from TVC’s to live experiences and social assets. Our team consists of award-winning producers, directors, writers, editors and designers. We have internal production facilities to react quickly and cost-effectively but we also work with the best suppliers out there, so we’re never limited to working in a singular way.