In conversation with Frankie Eversion, VCCP Health's new Head of Planning
Earlier this year, VCCP Health welcomed Frankie Everson as Head of Planning where she now leads the strategic output across the agency’s accounts.
Prior to joining VCCP Health, Frankie was Strategy Director at BBH in their Health team. Frankie’s natural enthusiasm means that she has been involved in more than her fair share of interesting and challenging projects during her career, from oral health brands like GSK’s Sensodyne and Pronamel through to hardcore oncology brands like MSD’s Keytruda.
Speaking about her new role at VCCP Health, Frankie’s main motivation to join the team was the work she had seen - but also the positivity of culture was important in her move.
“I’m really motivated by delivering standout creative work that elevates health and pharma comms to the standard of consumer comms. I’ve always admired the creative output from VCCP Health, and I’d also heard lovely things about the collaborative culture of the team.”
For Brett O’Connor, Executive Creative Director at VCCP Health, Frankie impressed from the get-go and it became imperative that she joined the team, where she instantly made an impact.
“Since the initial meeting with Frankie, it was clear we had a rapport and could do great work together. In the short time since she started, that has proved to be the case and I look forward to what our collaboration can bring to our creative output.”
Frankie’s career in Planning began when she was an intern at TBWA\Paling Walters (now TBWA\WorldHealth London), where she soon moved into the Account Management team. From there, she continued to rise up through the ranks, and the rest is history. “I had my eyes on planning from day 1 as it felt well-suited to my skill set, and was lucky enough to be spotted by the Head of Planning at the time and brought under their wing.”
Working in healthcare struck a chord with Frankie’s drive towards new experiences and the ever-changing landscape of the health sector, but even more so, the sense of bringing about meaningful change.
“I enjoy working in healthcare because it’s so incredibly varied. Every time I start working with a new client, I get the chance to learn about a whole new therapy area and all the science that goes with it. Not only that, but you really feel like you’re making a difference where it matters.”
Having worked on brands and companies across the spectrum of pharma, Frankie’s work has always centred on simplifying the complex, shifting the dial away from overcomplicating or overthinking things.
Her main piece of advice for someone starting out in planning? “Get involved in as many projects and briefs as you possibly can, and regularly push yourself outside your comfort zone. Offer yourself up on every pitch opportunity, and present as often as possible in front of colleagues and clients. Confidence comes with experience.”
Learning is integral to Frankie’s approach. “Every time I start working with a new client, I get the chance to learn about a whole new therapy area and all the science that goes with it. Not only that, but you really feel like you’re making a difference where it matters.”
When Frankie’s not at work, you’re most likely to find her out on a long run, in the pub with friends, or cooking and drinking wine with her husband.
Where would she like to be in 10 years time? “I prefer to live in the moment and see what tomorrow brings.” Even the best planners need to go with the flow sometimes!
