Creating a future facing campaign.
In May 2020, the T-Mobile and Sprint merger became official, making T-Mobile the largest 5G network in the United States and standing hand in hand with Verizon and AT&T. Our task was to create the campaign that announced that message to the world.
While the competitors were focused on the present situation, our campaign had a message that was more future facing, allowing for our target audience to know that there is a reliable network that is ready to power businesses of all sizes and keep their employees connected, no matter where they are in the country.
It started with an anthemic TV spot that aired on Primetime and national cable.