When Baby Oleg was left behind in Africa, Britain’s heart was broken.
Two years later, thanks to comparethemarket.com, VCCP and VCCPme, Oleg made a dream return.
He had a magical dream in which he re-enacted a scene from Disney’s Frozen, dressed as Olaf the Snowman. His new best friend Ayana was dressed as Princess Elsa and of course, Oleg-as-Olaf and Ayana-as-Elsa were available as Christmassy cuddly toys to comparethemarket.com customers.
And the campaign, comparethemarket.com’s most customer-focused to date, worked like a dream.