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Advertising

We are the challenger agency for challenger brands

At VCCP we pride ourselves on creating innovative and exciting advertising that transforms the fortunes of brands. We invite a sense of ‘cultural curiosity’ in the way we approach challenges and creativity and we like to break cultural conventions by creating a new norm.

At VCCP we pride ourselves on creating innovative and exciting advertising that transforms the fortunes of brands. We invite a sense of ‘cultural curiosity’ in the way we approach challenges and creativity and we like to break cultural conventions by creating a new norm.

This norm is culturally driven, not category driven, and as such gets the attention of hard to reach audiences. We call this populating culture. 

What we do

Advertising

Design communicates. Advertising persuades. We combine the two for competitive creativity that moves from traditional notions of disruption to work that populates culture. We work in any media from print to press to pixel. Our strategic brand model scales across brands to create cohesive communications. We develop national and international campaigns for brands big and small.

Strategy

There is a huge amount of nonsense surrounding brand strategy. You won’t find any in our process. A strategy is a plan to get you where you want it to be. We create those plans and equip people and brands with the tools and maps to get to their desired location. Simple. Clear. Effective. (And highly competitive.) We work with brands big & small to create richer, more rewarding BrandWorlds to better connect & communicate with people. Our job is often based on helping our clients compete more effectively with others. Brands only exist where there is competition. Great ideas lie at the heart of great branding. So we start with big ideas, then go about making them beautifully. A variety of bespoke tools are deployed, combined with agile research at SomeOne to uncover smarter and more compelling ways to achieve business goals. Our work is always strategically-led. We employ a variety of rapid, proven processes to get multiple opinions aligned and things moving in a single agreed direction fast.

Our People

Craig Mapleston Regional Director

Craig joined VCCP to set up the Singapore office and to drive our success in Asia. He started his career with Bates Indochina then Bates Singapore, leading client relationships across telcos, pharmaceuticals, alcohol, automotive and fuels categories. Moving to the MD role at Iris Singapore, he led the accelerated growth of the agency and recognition as South East Asia's independent agency of the year for 3 years. Now at VCCP, Craig has built a team of diversity, that's challenging the big networks for international capability and scale and the local darlings for innovative creative ideas.

When he's not at work, Craig's desperately trying to finally realise his sporting potential - on the tennis court or in the pool. Sadly he's realising that he achieved the heights of mediocrity many years ago.

Andrew Hook Regional Executive Creative Director

Hailing from Auckland, New Zealand, Andrew first plied his trade in Middle Earth, working at boutique shop Generator for five years.Then in 2005, restlessness took hold of him, so he packed his bags and set sail for the tropics. 

His first stop was the venerable Batey Ads in Singapore. He was promoted to ECD of Batey at the tender age of age 32, and managed the global relaunch of Qatar Airways out of the Singapore office. 

He then spent 4 years at DDB, as creative lead for the Health Promotion Board, before taking the reins in 2014 at Havas. During his tenure there, the agency’s work was recognised at Cannes, Spikes, One Show, D&AD and the Effies, while also picking up metal at the Agency of the Year Awards in back-to-back years. 

In early 2019, Andrew joined VCCP Singapore as Regional Executive Creative Director. 
Get in Touch
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