Keep it real




Advertising, Digital, Health



Another part of rebranding Czech online journal Aktuálně.cz, which we started in 2019 continues, following the claim

„Things the way they really are“

Campaign aimed to support publishing of undistorted and verified information with touchy visuals, will catch your eye immediately. At first, you are served with controversial, or very basic titles, which are later on developed into more complex information, to illustrate how easily we can get misled by disinformation, or things taken out of context.


Aktuálně.cz claims to be honest and based on true double-checked facts and information, demonstrating the main values on which good journalism should be about. Read to that!

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Advertising, Digital and Health
project for Aktuálně.cz
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