VCCP Spain creates the new Worten campaign on the occasion of the most important promotional period of the year, Black Friday. On this occasion, the company is betting on a Black Friday XXL, the biggest.
After last year's success with the "Estate al Lory" campaign, the brand continues to bet on differential and disruptive initiatives in the digital environment, with the aim of being attractive and differential.
This year, the artistic duo Glitch Gyals, formed by Alejandro and Pilar (better known as Jirafa Rey and LaPili), who have become a true mass phenomenon since their presentation through the successful talent show Factor X with the song "Cómeme el donut", among other hits, and which have more than 35 million views on Youtube.
For the retail sector in general, and especially in the case of electronics and household appliances, Black Friday represents a very important commercial moment, which also marks the start of the Christmas sales campaign.
The campaign is purely online and will be launched on digital media and social networks (Youtube, Instagram, Facebook).
Once again, Worten continues to establish itself as a pioneering and innovative company that is committed to stand out with creativity and communication in general in a period of such commercial saturation.