'Aceleradora de ideas': identifying and supporting innovation and inspiring tech projects.
'Aceleradora de ideas' was created to identify and support innovative and inspiring projects that, thanks to their use of technology, have made a positive impact in the world.
Through the website, people could submit their proposals. Microsoft Store then chose the most inspirational ideas to support their development with a financial contribution, Microsoft devices, training and coaching from professionals.
This project was launched simultaneously in Spain and Italy and aims to become a benchmark in the innovation sector to continue supporting projects and ideas that generate impact.
VCCP Madrid has developed the creative campaign, which shows the project "Hidrobolas", developed by a group of children from Navarra who have created a device that could save millions of litres of water in irrigation systems around the world.