Let's recover our Mediterranean Spirit” campaign aims at highlighting the real value of celebrating that special things in life, such as spending time with friends whilst enjoying together the small pleasures of life. The campaign invites consumers to reconnect with the Mediterranean mood this particular summer after Covid 19.
It is an honour for us to work together with an incredible brand like Larios and to be able to recover what makes us feel good. Otis Redding's iconic, upbeat music and positive messages are part of that same thought.
Mediterranean beaches, dreamy sunsets, friends having a nice drink, are part of those unforgettable eternal summers images we all bear in our memories. The scenes in this audiovisual piece reflect an optimistic tone to continue enjoying the good times, after such complicated months we have left behind.
The selected soundtrack also plays a key role in the campaign. The song (Sittin ’on) the Dock of the Bay by Otis Redding known as the“ father of soul ”has been chosen. The mythical whistle of this song is able to mesmerise customers directly to those unique moments that reflect what it means to live in a Mediterranean summer style.
After a difficult time for everyone, many things have changed, it is still important that we do not lose our essence. With this campaign we want people to continue enjoying in their day-to-day life the little things that are part of the Mediterranean lifestyle Marcos de la Torre, Marketing Director of Maxxium Spain