VCCP Spain is the agency chosen by Head Spain to create and develop its main new brand launches in 2020.
The allocation has taken place following a process of consultation with different agencies which has taken place over the last few months.
Vccp Spain is already working on the first launch which aims to communicate the benefits of its new Head Delta Hybrid paddle. For the launch of this new paddle, scheduled for next January, work is being done on a spot for online media, activations, point of sale materials, as well as a campaign focused on Social Media.
Head Spain is the Spanish subsidiary of the Head brand, a global manufacturer of sporting goods (alpine skis, ski bindings, ski boots, snowboard and protection products, tennis rackets, paddle tennis, squash) and clothing (tennis shoes, sportswear and swimming products).
Head products have reached market leadership positions in Spain thanks to their reputation, achieving great notoriety through the use of them have made the best paddle athletes such as Bela (Fernando Belasteguín), Sanyo Gutiérrez or Eli Amatriain.