Lactalis Food Service Iberia, a leading company in the professional sector and part of the Lactalis Group, has a wide range of dairy products aimed mainly at the segments Horeca, Tienda tradicional, Pastelería/Panadería, Bar/Cafetería and Semi-industrial.
Over the last 10 years, the Lactalis Group, through the acquisition of leading companies in the Spanish market, has developed an expansion policy that has positioned it as a world leader with recognized brands such as Président Profesional, Flor de Esgueva, Galbani, El Ventero, Puleva, Gran Capitán, Don Bernardo, El Castillo, Chufi, Ram, etc ....
Lactalis Food Service Iberia stands out for creating and offering innovative products that help the hotel and catering sector to optimise all processes in a simple and effective way, adapting to the different needs of the sector, giving a professional response to the Horeca channel, made up of more than 70,000 hotel and catering establishments in Spain.
Vccp Spain has started its collaboration with Lactalis Food, carrying out a deep strategic work aimed at positioning the concept, territory and positioning that will define the new range of products, and from which the agency will define the creative concept for this new range. This concept will be the common thread of a first special innovative action for the Horeca channel.