VCCP Spain starts working for the Lactalis Group


Agency News



VCCP Spain has been selected by the Lactalis Group after a recent process of consultation with different agencies.

Lactalis Food Service Iberia, a leading company in the professional sector and part of the Lactalis Group, has a wide range of dairy products aimed mainly at the segments Horeca, Tienda tradicional, Pastelería/Panadería, Bar/Cafetería and Semi-industrial.

Over the last 10 years, the Lactalis Group, through the acquisition of leading companies in the Spanish market, has developed an expansion policy that has positioned it as a world leader with recognized brands such as Président Profesional, Flor de Esgueva, Galbani, El Ventero, Puleva, Gran Capitán, Don Bernardo, El Castillo, Chufi, Ram, etc ....
Lactalis Food Service Iberia stands out for creating and offering innovative products that help the hotel and catering sector to optimise all processes in a simple and effective way, adapting to the different needs of the sector, giving a professional response to the Horeca channel, made up of more than 70,000 hotel and catering establishments in Spain.

Vccp Spain has started its collaboration with Lactalis Food, carrying out a deep strategic work aimed at positioning the concept, territory and positioning that will define the new range of products, and from which the agency will define the creative concept for this new range. This concept will be the common thread of a first special innovative action for the Horeca channel.
For Pedro Medina, Marketing Director of Lactalis FoodService, "Almost all the agencies have a long experience in Retail, but we believe that the Horeca channel is still a way to exploit. De Vccp has surprised us with the ability to adapt to our business and the freshness they have brought to the project, all capitalized by a human team very in harmony with ours".
In the words of Javier Suso, Ceo de Vccp Spain, "Lactalis manages several of the most powerful brands in its sector and its Foodservice division markets its products to horeca customers, pastry shops, traditional shops and others. We are delighted that they have placed their trust in us and we will put all our capabilities at their service with a single objective: to increase sales in this division".
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