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O2 Respira

Advertising

We are the challenger agency for challenger brands

At VCCP we pride ourselves on creating innovative and exciting advertising that transforms the fortunes of brands. We invite a sense of ‘cultural curiosity’ in the way we approach challenges and creativity and we like to break cultural conventions by creating a new norm.

At VCCP we pride ourselves on creating innovative and exciting advertising that transforms the fortunes of brands. We invite a sense of ‘cultural curiosity’ in the way we approach challenges and creativity and we like to break cultural conventions by creating a new norm.

This norm is culturally driven, not category driven, and as such gets the attention of hard to reach audiences. We call this populating culture. 

What we do

Advertising

Design communicates. Advertising persuades. We combine the two for competitive creativity that moves from traditional notions of disruption to work that populates culture. We work in any media from print to press to pixel. Our strategic brand model scales across brands to create cohesive communications. We develop national and international campaigns for brands big and small.

Strategy

There is a huge amount of nonsense surrounding brand strategy. You won’t find any in our process. A strategy is a plan to get you where you want it to be. We create those plans and equip people and brands with the tools and maps to get to their desired location. Simple. Clear. Effective. (And highly competitive.) We work with brands big & small to create richer, more rewarding BrandWorlds to better connect & communicate with people. Our job is often based on helping our clients compete more effectively with others. Brands only exist where there is competition. Great ideas lie at the heart of great branding. So we start with big ideas, then go about making them beautifully. A variety of bespoke tools are deployed, combined with agile research at SomeOne to uncover smarter and more compelling ways to achieve business goals. Our work is always strategically-led. We employ a variety of rapid, proven processes to get multiple opinions aligned and things moving in a single agreed direction fast.

Our People

Javier Suso CEO

Javier Suso has more than 20 years of experience in the communication industry in Spain. He is a renowned professional with extensive experience in agency leadership, highlighted by his strategic vision and sensitivity for creative work.

Before becoming CEO of VCCP Spain, Suso worked in senior positions at agencies such as Shackleton where he was Managing Director of the Madrid office (2007-2012) and CEO of Gray Spain (2015-2018). In addition, he was also part of the founding team and Managing Director of VCCP Spain (2012-2015).

Javier Suso has a degree in Business Administration, an Executive MBA from IE Business School and an Executive Master in Relational Marketing CRM and e-commerce from ICEMD. He has been Co-Director of El Sol (2017 and 2018), collaborates with numerous business schools as a speaker and has been a jury of El Sol, CdeC, FIAP, Inspirational, Imam, IMC European Awards and Aster Awards.

Beto Nahmad Executive Creative Director

Beto began his career at the Argentine agency Agulla y Baccetti. Following on from that, he worked for several multinational agencies in Spain before becoming the Executive Creative Director and Innovation Lead at DraftFCB.

Beto has developed award-winning advertising, digital, experiential and branded content campaigns at Cannes Lions, El Sol, FIAP, El Ojo de Iberoamérica, Caples, Laus or ECHO Awards, among others.

He is a Media Technician, studied Film and Advertising in Buenos Aires and, in his spare time, writes and directs short films.

Nuria Serrano Head of Strategic Planning

Nuria joined VCCP from Mrs. Rushmore, and prior to that worked in the strategy departments at Publicis, JWT, Delvico and BBDO.

She has extensive international experience, having worked for several European brands and at the De Orcí & Asociados agency in Los Angeles.

Nuria has a degree in Psychology and a Master's Degree in Marketing from UCLA. She is also a doctor from the Ramón Llull University in Barcelona and a member of the Strategy and Creativity Research Group.
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