Democratising fashion in Poland.
It is common belief that having your own style is probably expensive and requires knowledge (know-how) and time. Zalando challenges the misconception that fashion is something that not everyone can afford. Because at zalando we have styles for every budget.
We portray two people who have different characteristics and backgrounds but what they have in common is their style. This way we can show that a certain style can be desired by totally different people reinforcing the concept that fashion is for everyone no matter how different we are. We use single portraits only when we show one specific theme and all of them are put together (eg: Insta stories) or for Collection Cards.