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Too Easy

Client

Violife

Capabilities

Content & Social

Date

9/23/2019

Violife has launched its first TV campaign for it’s dairy-free cheese.

Veganism in the UK has grown by 350% over the last decade, with more and more consumers becoming conscious about the food they eat, choosing healthier and sustainable alternatives to dairy and meat products in their diet. Violife have been dedicated to making amazing tasting, 100% vegan non-dairy, non-GMO foods since the early ‘90s and are a favourite brand for many vegans, vegetarians and flexitarians around the world.

But just how easy is it to adopt food that is free of animal products and friendly to the environment, but still tastes great? Our latest campaign shows that with Violife, the switch is not just deliciously easy, but also fun and enjoyable, because Violife not only tastes great, but actually performs as it should; it melts, cooks, grates and slices perfectly meaning we can still have our every-day favourite cheesy dishes - just dairy-free!

The new campaign injects humour and fun into the whole dairy-free cheese category, as our heroes see the option to move to Violife as effortless they then, wrongly, suspect anything could be just as easy, resulting in the campaign line of ‘Maybe we’ve made dairy-free too easy…’

The accompanying social campaign compliments the TVC by giving ‘one step’ recipes and tips on how to switch to healthier Violife.
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This was a Content & Social project for Violife

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