After launching the Business is Changing campaign for T-Mobile for Business in 2019, we had the opportunity to build on the campaign’s momentum in early 2020 with big, big news - that we dropped on America’s biggest stage - Fox’s Super Bowl Sunday broadcast.
With a once-in-a-generation moment on the horizon, we doubled down on the might behind the magenta championing a message that businesses of all sizes across the country couldn’t ignore.
T-Mobile has the first and only nationwide 5G network.
After the spot aired on Super Bowl Sunday, the campaign was underpinned by digital, social, podcast and TV sponsorships, and strategic nationwide DOOH placements in airports, office buildings, and billboards in high foot traffic areas.
Announcing the first and only nationwide 5G network for business on America’s biggest stage was the perfect way for T-Mobile for Business to solidify their position in the business telco space.