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The Proof Is In The Pennzoil

Client

Shell

Capabilities

Advertising

Date

4/10/2019

In a noisy world of flashy buzzword and fake news, Pennzoil stands for proof.
Pennzoil needed to challenge category conventions with their biggest innovation -  Gas To Liquid technology.
 
We went all in on championing what makes Pennzoil synthetics different from the rest.

And we stood up for real innovation and meaningful benefits you can prove.

To stand out in this noisy world of motor oil, Pennzoil is doing something completely different. Sticking to the facts. Facts like crude oil is crude. That natural gas is purer. And that Pennzoil is the first motor oil made from natural gas, not crude oil.

These facts make up the cornerstones of Pennzoil’s new brand platform “The Proof is in the Pennzoil”, with work spanning across TV, social media, print, experiential, and more.
So this year when you hear that Pennzoil is the first motor oil made from natural gas, not crude oil, it’s not a fancy marketing claim, or some slung together buzzwords.
It’s a straight up fact.
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This was an Advertising project for Shell

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