On May 18th 2020, golf fans around the globe were thrilled to watch the first televised live golf event in more than two months.
The TaylorMade Driving Relief Charity Event was announced as a skins match between 4 of golf’s biggest names, hosted at one of the most exclusive golf clubs in the world which had never before been seen on television, which would raise money for COVID-19 relief.
In the middle of the Coronavirus pandemic, the health and well-being of the players and staff was key to making the event a success - and with all eyes on Golf as one of the first sports to come back live, our client, LetsGetChecked was announced as the official Coronavirus testing partner for the event. While the at-home testing and health insights company was well-known across Europe, no one in the US knew who they were. We knew this was a key moment to introduce LetsGetChecked to a much wider audience.
We had less than two weeks to develop, produce, and ship a spot that would announce LetsGetChecked to America like never before. And, we had to do it under quarantine conditions. We banked the spot on a timely cultural insight about “checking in.” Checking in with family, friends and colleagues had a renewed significance, and we connected to a moment in time when “checking in” on ourselves was just as important. Our creative approach brought a fresh punch of energy and empowerment to an advertising landscape that was unfortunately repetitive and a bit saccharine. We didn’t just announce a healthcare product. We gave people something important they could actually do from home.
All in all, the televised event drew an audience of 2.35 million viewers and raised over $5.5 million dollars for COVID-19 relief. Our commercial debut for LetsGetChecked led to a 600% increase in search volume for the brand - and was even shared by winning team member and #1 golfer in the world, Rory McIlroy on his personal Instagram page!