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Our Vision

At VCCP we pride ourselves on creating innovative and exciting advertising that transforms the fortunes of brands.
At VCCP, our challenger attitude transforms the fortunes of our clients. For example we helped T-Mobile, seen as the younger upstart in the B2B telecoms space, take on the established duopoly of At&T and Verizon. Our Business is changing. Are you with us? campaign made it clear that staying put in a world of disrupters is the risky thing to do.  Within two weeks of launch it drove a 120% increase in site traffic, doubled search volume and inspired 40 high worth decision makers to reach out.

We have a motto: It only works if it all works, which is why we involve ourselves in far more than just advertising. With a thorough understanding of each client’s business, we can challenge what’s around it, and then transform it.

Of course, it’s not all about business. We love to be lauded with creative awards and are proud of our ever-increasing haul. Time and time again, we’ve seen a direct link between our award-winning work and the upturn in the fortunes of clients who ran it. So here’s another little motto: Good work works. 

Our Principles

VCCP was founded on 24th January 2002 by Charles (V), Rooney (C), Adrian (C) and Ian (P). They were united by their desire to challenge the bad habits of the big global agencies they had previously worked at. So, on our very first day of business we created ten founding principles. They are our code of conduct, our contract to one another and our contract with our clients.

Be on time Be on time
Be honest Be honest
Be approachable Be approachable
Be happy Be happy
Be clear Be clear
Be agile Be agile
Be lean Be lean
Be proud Be proud
Be responsible Be responsible
Be unprecious Be unprecious

Our People

Matt Dowshen Managing Director

Matt Dowshen is Managing Director of VCCP NY. With over 20 years of global brand strategy, communications and agency leadership experience, Matt joined VCCP in 2018 to lead the continued growth of its New York office. Matt has held roles at agencies including, Ogilvy, Deutsch, JWT and HUGE in cities all over the world (NYC, London, Sao Paulo, Bangkok). Matt has led marketing efforts and iconic campaigns for brands such as DeBeers, IKEA, Nokia, Time Warner Cable, Unilever, Mondelez, Grey Goose and Stolichnaya. Matt lives in NYC (Tribeca) with his wife (Alice) and two children (Maxwell and Neve). When he’s not in the office, he would prefer to be on a bike climbing a hill. Alas, that bike collects more dust than miles as Matt spends most weekends providing lousy advice and setting questionable behavioral examples while watching and coaching pee-wee soccer/baseball teams.

Georgia Mahaffie Deputy Managing Director

Originally from the mountains of Queenstown, NZ, Georgia spent 5 years in the commercial and feature film industry before joining the world of Advertising.

With BBDO Sydney she launched Virgin Australia to market before moving to AMV BBDO in London.

In 2012 she sought a whole new challenge and found that well and truly at VCCP. In the UK she delivered award winning work for O2, Avis and Budget EMEA, Fitness First and finally the iconic Transport for London. Alongside TfL in 2016 she took on the role of Deputy Head of Account Management, revelling in the task to not only attract the best talent but retain and develop it too. 

In 2018 the US came calling. After 9 months in the mountains of Seattle working with T-Mobile and T-Mobile for Business, Georgia is now based in our New York office leading several key client businesses and helping oversee the development of the growing operation in NY. 

Jonny Shaw Chief Strategy Officer

In his role as Chief Strategy Officer, Jonny oversees all strategic thinking and output for VCCP NY. Jonny has a uniquely broad and deep strategic perspective. He’s led teams in London, Tokyo, San Francisco and New York, and across the spectrum of strategic disciplines – from business strategy to innovation, creative strategy to comms and media planning.

He has delivered award winning work for organizations such as Audi, Paddy Power, Axe, YouTube, Georgia Coffee (Coca Cola Japan), Impossible Foods, Viceland and the ALCU. Outside of work he likes to play video games, watch video games and try to make his daughter love video games.

Ida Gronblom Executive Creative Director

Ida Gronblom has been working in the creative industry since 2000, having started her career as a designer for the retailer H&M before switching to advertising. Her career took off in London with formative years at Wieden+Kennedy and award winning campaigns for Honda, Nokia, and The Guardian. In New York Ida continued working for W+K, as well as R/GA and most recently earned her leadership skills at Anomaly by running a group of accounts including Converse, Sonos, Kohl’s, Squarespace, Sally Hansen, Youtube and Google.

Outside advertising Ida has also created several brand identities, an interactive social slot machine, a music video and two children. She also dabbles in the hotel business.
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Our Offices