As the only Health and Life insurer that rewards members for being healthy, Vitality’s aim is to enhance the quality of people’s lives. Their challenge was get their message out there, showcase their USP and drive affinity as a very positive brand.
We developed a progressive and integrated approach to partnership selection in order to maximise audience reach for the brand. The strategy included the acquisition of established sports properties to drive mass awareness and provide incentives (tickets, hospitality & money can’t buy experiences) to inspire customers to live a healthy life.
Vitality’s sponsorship strategy has succeeded in reaching new audiences and driving customer engagement. The 13 identified sponsorship properties are providing a strong platform to promote the brand and its rewards-based approach to healthy living – a first for the Insurance sector.