Every year, neurologists are bombarded with promotional messages on World MS Day that can get lost in the noise.
This year Teva wanted to use World MS Day to celebrate the progress and great work of the MS Community, including HCPs and patient support groups, who have helped improve outcomes for those living with MS by sharing an MS patient story animation to say thank you.
At the heart of the campaign is a moving animation that tells the real-life story of Ara, a young woman and musician, who thought she’d lose everything when MS threatened her ability to play music. But, with support from her neurologist, her nurse, and her partner Steve, Ara has been able to keep playing the music she loves. The song in this animation "More than today" was in fact written and recorded by Ara herself.
Along with the animation we have produced FB/LinkedIn/Twitter social posts, a HCP email driver, content for the TevaPharm and Life Effects websites and the Teaser movie poster which was launched at EAN in May. The campaign went live on Saturday and has already had thousands of views and comments.