We brought a premium experience to the beer aisle.
The results were truly excellent.
The results of the reengineered shopping experience were phenomenal, putting SAB Miller at the forefront of the shoppers’ experience once more.
The redesign drove a total aisle purchase increase of 7.3%, with an increase of 50% longer time spent in the aisle. We also saw an increase of Premium Beer basket size from 2.0 units to 2.2 units, contributing to 21% of beer volume sold (up 7%), and improved ease of shop.