Excitingly, this is the first time a 'natural energy drink' has advertised on TV.
When people think of nature, they often picture calm, tranquil environments. We wanted to show that there is actually a surprising amount of energy in nature, therefore demonstrating the power of a natural energy drink. Hummingbirds can beat their wings over 70x a second, hover and fly both backwards and forwards, making them the perfect heroes of our ad. Tony Hector, Creative Director (VCCP Blue)