Yep, that’s right, you should work for MI5. The Paddy Power-sponsored Huddersfield Town shirt was a spoof.
That monstrosity – which caused Twitter to melt with its obnoxious sash logo spreading from shoulder to hip – was just the pre-cursor to the brand’s new season campaign, ‘Save Our Shirt’.
In an era of multiple brands emblazoned on kit, Paddy Power is urging clubs to stop their shirts being treated as billboards.
And they’ve put their money where their mouth is. This season, Paddy Power will sponsor Huddersfield Town by unsponsoring them – relinquishing the front of shirt space they’re entitled to as part of their role as title sponsors.
As a brand, we always try to be on the side of the fans – we know they love to wear their club colours with pride, but they don’t love being a walking advertising hoarding. Which is what Save Our Shirt is all about. At Paddy Power, we know our place as a sponsor – and it’s not on your shirt. Michelle Spillane, Brand Marketing Director, Paddy Power